Australia'S Merino Wool Landed In Shanghai, Bringing Comfort Experience.

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< p > Shanghai January 18, 2013 international high-end female magazine "ELLE world fashion court" joined the international wool Bureau (The Woolmark Company) Pop-up Store officially landed in Shanghai, Huaihailu Road High Street landmark Hongkong square opened a 10 day fashion concept store.

Bring the high end wool experience and display with creative inspiration to introduce to the Chinese consumers the most important symbol of the global wool industry, the Woolmark Gold golden wool logo and the fine Australian Merino wool, which is awarded the "golden wool logo".

On the opening day, famous artists Yumiko Cheng, Mo Xiaoqi, Yu Mingjia, famous model Song Shanshan, Xu Li Wen, Pei Bei, Wang Zhuxiaoyin, and stylist Wu You and other ELLE friends came to the scene to feel the unique light of this top natural fiber in the fashion field.

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< p > as a good friend of ELLE, the famous "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "Wang Yang was invited to build the Pop-up Store, inspired by" a real dream ", integrating the soft luxurious Australian Merino wool into the new fashion shop, creating a three-dimensional and penetrating spatial sense.

The designer builds up a changeable and scattered space with all kinds of irregular planes, just as the vast earth is generally undulating and spreading, and at the same time, it is streamed with all kinds of wool, and the layers are interlaced without losing lightness.

Tightly arranged wool lines are fixed on the ends of irregular modeling frames, and the walls formed are also false and real, which makes people unable to yearn for their own lives as a dream.

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At P, the advanced custom fishtail skirt made of Australian Merino wool material first attracted everyone's attention. It also interpreted the idea of the perfect integration of luxury materials and high-end fashion.

Wool is one of the most natural and outstanding fibers in the world, especially Australia's Merino wool is the best material universally recognized. Its super soft material is highly sought after by designers. It is highly regarded as a star in high-end fashion and advanced customization.

Australia's Merino wool, which has excellent quality, has given infinite inspiration to designers and skilled craftsmen. The world limited display of wool scarves on display at the scene is particularly noticeable.

This year, the golden wool logo and Scotland a target= "_blank" href= "http://www.91se91.com/" > textile "/a" brand Johnstons of Elgin cooperation specially ordered 6 100% super fine Australian Merino wool scarves, limited sale 10000.

The trellis series is specially designed for the Chinese market.

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< p > according to the introduction, unlike other varieties of wool, Australia's Merino wool is unparalleled in its sense of touch, vision and body sense. Apart from having the properties of regeneration, flexibility, breathability, deformation, skin comfort and UV radiation, the wool's unique properties and structure have unique advantages. It is extremely thin and soft, and yields are relatively few. Therefore, the fabrics with gold wool logo and < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" are made of the highest quality products of merino wool.

The most discerning designers will really appreciate this fabric, and the most discerning customers will be eager to own them.

The fabric and clothing made from the Australian Merino wool have reached the highest standard of quality and comfort.

It not only brings practicality and comfort to clothing.

This fashion concept store aims to give consumers the opportunity to experience the extraordinary touch of Australian Merino wool.

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"P," says Robert Langtry, chief strategist and global marketing director of The Woolmark Company, said: "the three key words" dreams, achievements, and tasting "can almost generalize all people who pursue quality of life. They maintain their dreams, achieve success and understand their tastes. This is also the idea of the top international golden wool logo that has been publicized.

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< p > < strong > International Wool Bureau (THE WOOLMARK COMPANY) < /strong > /p >

< p > pure wool logo (WOOLMARK) is the most famous textile fiber brand in the world, founded in 1964.

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< p > pure wool logo brand is owned by Australian wool Development Co., Ltd. (AWI). It is a non-profit organization owned by more than 29000 herdsmen.

The vision of AWI is to contribute to building a vibrant, stable and profitable wool industry through the provision of the best natural fibers to the world.

Business extends throughout the global supply chain - from herdsmen to retailers.

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< p > the mission of the company is to enhance the profitability, competitiveness and sustainability of the Australian wool industry, and increase the demand for Australian wool and its market awareness.

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"P > Merino wool provides stable and durable, soft and luxurious fibers for the garment industry.

This fiber has always been loved by designers, but little is known about the natural advantages of young consumers born in the "disposable" era.

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< p > wool is a 100% natural and renewable fiber.

Sheep live on grass, water, fresh air and sunlight.

Wool is a natural fiber. It is not man-made.

Every year, sheep can produce new wool, making wool a renewable resource.

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< p > Merino wool is fine to soft and unparalleled.

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