Middle Needle: Gaoyang Home Textiles Borrow Boat To Go To Sea.

　　 Towel industry It is the traditional characteristic industry of Gaoyang County in Hebei province. At the same time, Gaoyang is also the 1/3 source of towel in the country. More than 3000 enterprises are everywhere, hundreds of brands are everywhere, towels have become the pillar and livelihood industry of Gaoyang County, and the so-called "big towel market".

　 Cluster effect climbs steadily

In the process of soaring towel industry in Gaoyang County, the boosting effect of the needle will be particularly important. The needle will provide Gaoyang towel with the opportunity to compete with others and open the skylight for Gao Yang brand. Every year, Gaoyang towels will take part in the exhibition. Enterprises can get a steady stream of orders from the needle shop. At the same time, through the exhibition, the Gaoyang towel also begins to pay attention to the product image and display the brand culture connotation. In every session, Gaoyang County will organize several leading enterprises to participate in the exhibition. Exhibitors will choose the latest products to participate in the exhibition. "Group participation is not only to show itself, but also to learn from peers, see others' advantages, and improve themselves." Pan Jian, deputy general manager of Si Shu man international household products Co., Ltd.

" Gao Yang towel To maintain close cooperation with the needle, continue to lead the coquettish in the needle, so that Gao Yang towels shine. Feng Xiaosuo, President of Gao Yang Home Textile Association, firmly said. The local enterprises have the right to speak for the evaluation and significance of the exhibition.

Gao Yang Spin A person in charge of the Trade City Management Committee said that there are more than 3000 towel enterprises in Gaoyang County, of which more than 600 have their own brands. On the one hand, the enterprise itself has the display needs; on the other hand, it also wants to let the enterprises that have not participated in this exhibition understand and learn more about the development experience of the leading enterprises in the industry. Let them enhance their brand awareness, know how to create their own brands, and how to increase the added value of products. The responsible person revealed that several exhibitors in the past exhibited very good results, and the booth of several enterprises was particularly popular. This is a powerful illustration of the high-end towel towed by customers. In Gaoyang, there are still many enterprises that have the same strength as the exhibitors. Therefore, in the future, we will bring more enterprises to participate in the exhibition and play the regional brand of Gaoyang towel.

　 Gao Yang brand goes to sea by boat.

"Objectively speaking, the Chinese brand has made the brand of Gaoyang towel. If there is no display, no order, and lack of learning and communication, it will be difficult to have the future of Gaoyang towels. Enterprises should follow the market demand. Because Gaoyang has a long history of producing towels, and consumers' consumption capacity is insufficient before, we can only meet the needs of consumers and produce some relatively low-grade towels to meet people's basic needs. Now, with the improvement of people's consumption level and the change of consumption concept, the requirements for products are constantly improving. The towel products of Gaoyang are also constantly upgrading, and towel enterprises are paying more and more attention to the shaping of brand image. As the market changes, enterprises continue to adjust and upgrade, "Gao Yang towel" this regional brand will become louder and louder. An enterprise official said.

"Exhibitors" Chinese Acupuncture Association To let more businessmen understand our brand, we hope that this exhibition can better enhance the popularity of our brand and give our customers a better choice. Silk Shu mantle general manager Song Jianjun said.

"The needle will be very effective, not only with a large flow of people, but also with people who are interested in towels." Liu Jianqiang, general manager of Tu Qiang Textile Co., Ltd. said, "Gao Yang's towel enterprises come to participate in the annual acupuncture meeting. From the results of each exhibition, we can see that Gao Yang's towels are more and more recognized by domestic consumers, and the market share is also growing. In this year's acupuncture meeting, Gaoyang towel enterprises will also take part in the exhibition. As a center for developing the domestic market, it will be very important for towel enterprises in Gaoyang.

With the increase in the number of brand names in the exhibition, the brand strategy of Gaoyang towels has gradually emerged. In the ninety-fourth session, a group of high-quality enterprises participated in the exhibition, showing the advantage of the cluster with the platform effect of the Acupuncture Association. Through the appearance at the mid needle conference, we have informed the merchants that the quality of Gaoyang towels has been significantly improved, and has gradually shaded from its shadow of being only suitable for the low-end market, greatly improving the brand reputation and popularity of Gaoyang towel.

Now, with the increase of the number of needle brands in the exhibition, Gao Yang towel has started to build three systems of brand cultivation, brand publicity and brand protection through the "brand strategy project", and has initially formed a good pattern of brand economy to drive regional economic development. Next, Gaoyang towels will step up publicity efforts, relying on the advantages of brand clusters, and with the participation effect of the Chinese Acupuncture Association, will open the vast market with unique techniques. With the "four directions" of these brands, the brand reputation and popularity of Gaoyang towel will also be improved.

Gaoyang towel has opened a broad market by virtue of its unique technology. With the help of the exhibition effect and relying on the advantages of brand clusters, Gaoyang's regional brand will also be more dazzling. In the upcoming ninety-fifth session, the Gaoyang Home Textile Association has organized a number of enterprises to participate in the exhibition, unify the display of image, and unify the brand of Hebei Gaoyang, showing the team spirit and regional brand image of Gaoyang enterprise. At the same time, we should further accelerate the construction of "towel quilt" brand, strengthen the integration of resources, and promote industrial upgrading.