New Trends In Design And Brand Positioning Of Parity Fashion Brands UNIQLO And Iroo

< p > parity > a href= "http://www.91se91.com/news/index_h.asp" > fashion brands < /a > UNIQLO and iROO have new trends in design and brand positioning.

UNIQLO hired Lssey Miyake's former chief a target= "_blank" href= "http://www.91se91.com/", "designer /a" Takizawa Naoki as the design director, to enhance the sense of design and versatile; iROO, launched in 1999, launched men's clothing for men's design and exquisite three-dimensional cutting.

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< p align= "center" > iROO HOMME black suit coat, pure white cotton blouse, diamond print pants.

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< p > UNIQLO is no longer just plain color. This year, spring and summer use a lot of printing totem and colorful ice sand. Taking women's trousers as an example, the flower pants account for about 3 of the total.

Because of the pfer of some commodities, the price is reduced by 2~3 to an average of 5, and the maximum is a href= "http://www.91se91.com/news/index_s.asp" > jeans > /a > and khaki pants from 1490 or 1290 yuan (NT $, the same below) to 999 yuan, and 4990 yuan coat to 2490 yuan.

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< p style= "text-align: left" > UNIQLO soft fit suits, "a href=" http://www.91se91.com/news/index_f.asp "> coat" /a ", women's wear flax wide round neck sweater, cotton printed long version of shirts are all price shop; light printed tights.

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Taiwan brand iROO has always had only women's wear, no discount for the whole year, take-off of 2000 yuan for dress, new products every week. Last year, it was looking for small women's wear. In Beijing, the P men's wear series was published in September last year. It was stereotactic, popular lines, and black and white tones. The details were changed with patterns and totems, such as big cat patterns on the coats and diamond totems on trousers.

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< p > UNIQLO is the core brand of apparel retail giant FASTRETAILING group. It plans to become the world's largest manufacturer and retailer by 2020, plans to expand its number of overseas stores to 300, and open 100 stores in mainland China.

Fast marketing group also plans to expand its g.u., theory, ComtoirdesCotonniers and PrincesseTamTam brands.

UNIQLO will take the layout of Shanghai, Beijing and Guangzhou as the center, then make efforts to the second tier cities, and set up standard shops and large shops with a shop area of more than 850 square meters.

Adopt global commodity planning.

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The rise and success of "P" UNIQLO were both at the worst of the external environment, which gave us a lot of inspiration from domestic brands.

There may be many reasons for the success of UNIQLO, but at least one thing is certain. It is always consumer oriented. All the strategies, ideas and models are centered around this thread.

A successful brand is to lead a lifestyle and change people's consumption patterns. Undeniably, UNIQLO has done it.

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< p > June 1984, the first Youiku (UNIQLO) store opened in Hiroshima, Japan, at a time when Japan was in a recession.

In 2001, UNIQLO officially landed in China. However, due to the wrong choice of the opponent, the position was blurred and it was lost.

Until April 16, 2009, UNIQLO China flagship store was officially opened, and its stores in Taobao mall were also released, with an average daily sale of 2000 pieces.

Today, the "a href=" http://www.91se91.com/news/index_h.asp "UNIQLO" /a has 890 stores worldwide. Its goal is to become the world's top selling clothing retail brand by 2020, with sales expected to reach 4 trillion yen.

UNIQLO, born in the depression, seems to have no reason to succeed but interprets the definition of success with its Unique.

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