The Fashion Family Road Taken By Designer Laudomia Pucci

In recent years, in the face of the impact of globalization and the wave of luxury collectivization, these new and old fashion families are finding their way out, too, P.

Emilio Pucci, known for its printed holiday wear, was founded in 1950s and is not large today.

But "year" is far ahead, behind it is a Florence aristocratic family with a history of more than 600 years.

In 2000, Emilio Pucci was bought by LVMH, a luxury group in France.

13 years later, the daughter of the founder of the brand, a href= "http://www.91se91.com", "Lao Dominic" /a, still works hard for her family brand.

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< p > < strong > home is company > /strong > /p >

In 1985, after P graduated from the political and Economic Department of Luiss University in Rome, her family told her.

Because she did not plan to get married early, she chose to be a successor.

In the first two years, she was an apprentice to her father and tried every aspect of her work: from management to design, from fashion show to recruiting.

In 1987, she left his family company to go to Paris to continue his "student interest" in the production and sale of garments and accessories in the fashion house of Hubert de Givenchy.

Two years later, she returned to Emilio Pucci to replace her father who was ill at that time and became CEO of the company.

That year, she was 28 years old, but she was unhurried. "My father taught me very well and didn't give me too much pressure," he told me. "Creation is the simplest, and the second is destruction.

The hardest part is staying. "

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< p > she did it, and not just "keep it up".

In 1990s, she embarked on the revival of the family brand: restructured company, redefining the brand's style and image, and adjusting the brand's business and marketing strategy.

In 1998, a href= "http://www.91se91.com/news/index_c.asp" > Emilio Pucci < /a > began to take part in Milan fashion week.

In 2000, she made an important decision to sell the shares of Emilio Pucci 67% to LVMH, a luxury group in France.

Since then, the house of Pu Qi has been more lively than ever. Lao Du has set up several offices for the company management including CEO.

The hostess temporarily went out to buy cheese for the British former Prime Minister Blair, who had suddenly visited Britain. For her, it is no big deal to make room in a 6 million square meter mansion.

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< p > about the decision made 13 years ago, today, labor is using "everything is very good" to describe.

After discharging the president's status, she still works hard in her original study.

Her new title is image director, which, in her view, is an excellent way.

"Unlike the family, there are people in a company who join, people leave, and I am always there."

She said, "because I am always there, I have to bring different perspectives from people from the outside world.

For example, this shop, although there are many elements of my family, but presented in a very clever way, I can not do that.

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< p > but there are only things that Lo can do, such as sorting out brand archives.

Even for her, it's not easy to box up.

Like many older generations of designers, her father did not expect to file for his design so that he could be regarded as "brand heritage" in the future.

In 1966, a small part of the flood broke out in Florence. In addition, there were countless scarves, shirts, and even some Chinese clothes that were not sold outside, which were full of beads. In those days, Emilio put < /p >.

< p > they are placed in the window of New York senior department store such as Saks and Bergdorf Goodman to attract the eyes of Manhattan rich ladies.

After many years, Lao Du had to go back to the antique clothing store to find one of them.

She also spent the night in eBay, looking for treasures in a pile of forgery.

Some prints that her father has designed, even she has seen them in photographs.

Now, I only need 5 seconds to tell the true and the false.

She said.

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< p > < strong > aiming at the present < /strong > < /p >.

The name "P" > a href= "http://www.91se91.com/news/index_p.asp" > the most prominent names in Italy fashion industry < /a > can be added with the word "family", whether it is Gucci and Prada that have grown into luxury group, or Zegna and Missoni with fabric as strong as Pucci, or "Tod" and href=, which are built by leather traders.

On the scale of the company, Pucci ranked behind, but on the "year", the family is far ahead.

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< p > "history is something that money can not buy."

"Ralph Lauren can conceive a Soviet castle, and we always live like that," he said.

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< p > in the family of Pu Qi, brand history is far from the same as family history.

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< p > attracting LVMH Group Chairman Bernard Arnold (Bernard Arnault) is the legendary history of the Pu Qi family.

The history of modern fashion is only a hundred years. The story of the family of the peg can be traced back to fourteenth Century. At that time, the members of the family were powerful political advisers of the Medici family in Florence.

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Emilio Ch, born in 1914 P, is the first person in the family to really own a job.

When he was young, he was sent to the United States to study sociology. During the Second World War, he joined the Italy air force and became a pilot.

He is also an excellent skier.

She has described her father as "living five lives".

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< p > Emilio's first design was a men's ski suit, consisting of a hooded printed jacket and a pair of elastic ski pants. The photographer Tony Freese (Toni Frissell) of the American fashion magazine "Harper" sBazaar took this dress and was seen by the editor Vreeland Diane (Diana Vreeland). After that, the ski suit finally became a winter series of Lord &Taylor in New York department store.

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Less than P, Emilio's fame is certainly not a ski suit, but a beautiful a href= "http://www.91se91.com/news/index_f.asp" printed dress suit "/a".

When Emilio opened his shop in Capri in 1949, it was just a beautiful fishing village frequented by beautiful people.

At that time, speaking of fashion is Dior style dress, only in Emilio's shop, women can buy simple, vivid printed casual clothes.

It was the Americans who took the lead in these clothes, and finally the Italians were conquered even though their hearts still felt that a noble child had lost their identity in designing clothes for women.

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In 1960, Emilio created a casual suit made of Shandong silk and nylon blended fabric. They were very varied and very well worn. They could be rolled into handbags and did not wrinkle at all.

In the United States, Marilyn Monro dressed in Pucci to seduce American playwright Arthur Miller (Arthur Miller), Ellizabeth Taylor, Audrey Hepburn and Lauren Bekaul are also loyal customers of Pucci.

In Paris, Daly and his wife are guests of the Pucci private show.

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< p > in the banquet hall of the house of Pu Qi, that is, the original site of the Pucci fashion show - several ancient Roman kings < /p >

Less than P, Emilio was painted in Pucci Ruby and grandmother green, typical Emilio humor.

Pucci printing < /p >

"P > is often associated with pop art and OPPLE art, but Lao domina thinks her father is not interested in modern art." he loves classical masters. In his eyes, modern art is nonsense.

But he himself is part of the modern art movement.

He appreciates Renaissance works of art, and his works are the re interpretation of those works.

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In the year of P, imilion painted a print for three months, printed on cloth and waited for a month and a half.

Today's designers do not have 20 days to complete a whole series of printing, everything is done on the computer. After the pattern is painted, tens of millions of color combinations can be made. Digital printing and dyeing only takes two days.

"The printed pattern is more of an ornament than an art."

She said, "but she has changed her voice." a new generation of printing designers are very good at using digital printing technology. Their printing style is more intense and modern, which is totally different from Pucci printing.

This is the beauty of fashion and the beauty of time. "

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< p > "the world has changed."

She sighs, "now everyone is travelling around, no longer limited to the elite, this is a popular luxury age."

When Pucci was sought after by ladies and gentlemen, only a small boutique in New York and Florence was set up, just like a "fashionable secret".

In recent years, with the design appeal of the current art director Peter Dundas (Peter Dundas) and her predecessor, Matthew Williamson (Matthew Wiliamson), the former celebrities' holiday dress has been promoted to the red carpet of today's female stars.

At the same time, the general public can purchase Pucci fashion in any Pucci shop in 16 countries and regions of the world, as well as Pucci's online stores.

As Lao domina said, today's Pucci is no longer only bright prints.

For example, this season, Peter Deng has launched a series of black or white light perspective.

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< p > "an old fashion house will resonate with the current customers. It is unavoidable to make an article on the retro style, for example, 1960s, like the clothes that mother wore in that era. But Peter is not interested in these things. He is more concerned about the young girls nowadays, and the female stars.

His design is only about the present, without nostalgia. "

In this regard, he was deeply satisfied.

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