"Fast Fashion" Should Be Established With Sincerity And Quality.

In recent years, as several foreign fast fashion brands have entered the domestic market and have had a strong impact on the domestic "a href=" http://www.91se91.com/news/index_h.asp "fashion brand" /a, just like overnight, domestic fashion brands began to follow the fashion of "fast fashion".

Every week there are new models, each of which has a limited amount, and a few days on the shelves, it starts a discount sale, leaving no stock every season.

The word "fast fashion" has become the word known to all young and young people all over the world. The three words are filled with people's eyes.

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< p > by virtue of the three advantages of low price, new style and quick update, "fast fashion", "a href=" http://www.91se91.com/ "target=" _blank "dress less than /a" has been popular in the domestic market in recent years.

However, in addition to the "high fashion" high cost performance advantages, on the other hand, the "fast fashion" quality problem has also become a big consumer's heart knot.

Once upon a time, ZARA, UNIQLO, H&M and other "foreign brands" were synonymous with the concept of "high quality" in the concept of Chinese consumers. But in recent years, the fast fashion brand, led by H&M, has become a frequent visitor in the list of unqualified products of the industrial and commercial departments and quality inspection departments in various parts of the country, and problems such as color fastness, pH value and fiber content emerge in endlessly.

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The problem of < p > strong > fast fashion is < /strong > /p >

< p > according to the mass media survey of "fast fashion" and "clothing" in major cities, the main problems are: < /p >

< p > one is the content of false labeled fiber.

According to a sample sampling test conducted by the Beijing Consumers Association, 6 samples of 57 samples were inconsistent with the measured values, accounting for 10.5% of the total samples.

Unqualified brands include ZARA, MCM, mascassini MARCCASNE, Gallery, cable and CAPEL, and so on.

Among them, ZARA brand casual pants fabric is 75% cotton, 20% wool and 5% polyester. The measured cotton content is 68.2%, wool content is 10.6%, polyester fiber is 15.7% of polyester content, besides, it also contains 4% acrylic and 1.5% viscose.

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< p > two is formaldehyde exceeding standard.

Formaldehyde is mainly irritant to skin and mucous membrane. Skin directly contacting formaldehyde can cause allergic dermatitis and stains. Inhalation of high concentration formaldehyde can induce bronchial asthma.

According to national standard, formaldehyde content of B products should be less than 75mg/kg.

However, in Guangzhou, Sichuan, Jilin and other places, there was an alarming smell of excessive formaldehyde in clothing.

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< p > three is pH exceeding the standard.

The normal pH value of human skin should be between 5.5 and 7, slightly acidic, which can protect the human body from infection by bacteria.

If the clothing pH value is too high, the alkalinity is too big, the stimulation enhances, is likely to cause the skin immunity disorder, may cause the dermatitis, the skin pruritus and so on symptoms.

It is understood that the gold crocodile brand number is 308501-2, the pH value is 3.2, the Weiming W&M brand number is CB3610, the pH value is 8.6, the G2000 brand number is GMC06W130E06552002, and the pH value is 7.9.

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< p > four is the color fastness is not qualified.

Clothing water, acid (alkali, acid) sweat stains, dry friction color fastness is a national mandatory standard.

The color fastness is unqualified, which directly affects the quality and normal wear of < a href= "http://www.91se91.com/" target= "_blank" > textile > /a >.

However, according to the quality monitoring results of the "fast fashion" clothing sold by some commercial departments, supermarkets and brand stores in Shanghai, the brands of VEROMODA, H&M and ZARA are all on the "black list".

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< p > five is the product label is not standardized.

Logo tagging enables consumers to accurately understand the product's performance.

According to the national standard, eleven items should be labeled for sale.

But at present, there are some problems in the fashion clothes on the market, such as the name, address, safety technology category, washing symbol, product composition and so on.

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< p > < strong > the quality of "fast fashion" is less than /strong > /p >

While "P fast fashion" brand thrive on the surface, it often suffers from quality embarrassment.

According to statistics: as of 2012, ZARA has been found to be out of standard for 3 consecutive years. At the same time, another "fast fashion" brand H&M is also a frequent visitor on the "black list".

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Wu Xiaoyu, a researcher at Minsheng securities research department, said in an interview with reporters: "winning by" fast "is the characteristic of fast fashion. In the face of the ever increasing market demand, some fast fashion" clothing to speed up, began to compress clothing production and sales cycle, and the emergence of fast fashion is fast and bad. "

Shortening the cycle of clothing production and sales, resulting in oversight of its internal quality control links, poor quality of fabric and rough workmanship, thus directly affecting consumers' trust in brands and potentially fatal risks to brand development.

In addition, the loss of supply chain and frequent replacement of fabric suppliers also aggravate the quality of fast fashion. "

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Except for P, brilliant colors are often the characteristics of "fast fashion" brand. In the course of fabric dyeing, problems such as color fastness, pH value and formaldehyde content are often highlighted due to the short time.

At the same time, a clothing inspection professional revealed that in general, clothing testing takes 3 to 5 days at a time. If clothes are unqualified, re inspection will take 7 to 10 days. For fast fashion companies, the delay of one day may lead to the failure of products to be put on shelves.

Therefore, it is quite normal for the QC to "turn a blind eye".

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< p > > To Ro dress > a href= "http://www.91se91.com/" target= "_blank" > dress < /a > limited, Mei Teng brand fabric < a href= "http://www.91se91.com/" target= "href=" > designer Wang Yanli said in an interview: "fast fashion" is a double-edged sword. How to solve the problem of "Haste makes waste" is a major problem.

This requires "fast fashion" brand to find the most healthy balance between quick response mechanism and quality control.

"Fast fashion" brand is easy to relax control over supply chain while seeking "fast".

But in any case, "quality" is the lifeline of the product. "Fast fashion" brand must establish a stable supplier system, not only to "fast" and "fashion", but also to ensure quality, so that the myth of "fast fashion" brand can continue.

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< p > < < strong > fast fashion > should be set up with sincerity, because of quality and /strong < < /p >.

< p > when the society enters a period of rapid consumption, many consumers will even agree and favor the "fast fashion" style and concept. But "fast fashion" or cheap popular fashion brand should not sacrifice the quality of products as the precondition, nor should it violate the low-carbon economy of energy conservation and emission reduction.

Therefore, "fast fashion" should learn to be honest and upright, because quality and prosperity, while taking into account the "fast" and quality, so that the quality of clothing is better, more durable and more prestige.

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< p > "people without faith, do not know what they can do".

Modern society is a society with increasing demand for honesty and credit. Market economy is a credit economy and a legal economy.

What is integrity? Honesty, sincerity and honesty.

The basic meaning of honesty is keeping promise, keeping agreement and no bullying.

Good faith is a powerful weapon for enterprises' pass, enterprise's survival and development, and a powerful weapon for enterprises to participate in market competition.

Integrity has become the root of the survival and development of an enterprise.

As the most important micro economic entity in the process of economic operation, the integrity of an enterprise is directly related not only to its credibility but also to the integrity of the whole society.

Corporate integrity contains a variety of connotations.

As an industry closely related to people's life, garment enterprises should emphasize honesty and integrity, abide by professional ethics, and truly establish the concept of "integrity management and user supremacy".

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"P," Zhao Qian, director of the French high fashion Union, said in an interview: "for the clothing industry, besides integrity, the importance of quality is needless to say.

Over the years, in the clothing industry, whether it is clothing, home textiles and other sub categories, or from the raw material, textile to printing and dyeing, finished products industry chain upstream and downstream, the quality of products has always been an important indicator to distinguish and measure the brand quality of enterprises, not only because quality is the life of enterprises and brands, but also the cornerstone of brand value.

Coincidentally, the clothing industry in recent years advocated the establishment of "quality, innovation, rapid response and social responsibility" four in one brand concept, also put "quality" in the most important position.

Looking at the development of textile and garment industry for many years, "quality first" has become the business logic approved and followed by domestic enterprises. There is no brand without quality, and no reason for consumers to recognize it.

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< p > the real good brand needs the brand creator, the product manufacturer, the supplier, the marketing terminal and the consumer to jointly maintain and operate.

A good brand grows and expands. Besides relying on the construction of brand operators and input from all sides, the word-of-mouth of consumers is also an important "nutrition". In this process, the importance of quality is self-evident, even the fast fashion brand, which is known as fast, is no exception.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > garment industry > /a > fierce competition. As a key factor to enhance added value and avoid product homogeneity, the improvement of design and innovation of marketing mode are important, but the examples of quality retention are also common.

In the process of emphasizing innovation and development of the industry, the importance of quality cannot be ignored. The idea that "quality is the source of the brand and the source of value" should be more firmly recognized, and strive to create a virtuous cycle between product quality, consumer reputation, brand effect and enterprise income, so as to ensure that the brand is truly based on the market and rooted in the hearts of the people.

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< p > fast fashion. When it is fast, please slow down a bit, pay more attention to the combination of sincerity and quality, and create a more lasting tomorrow.

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