Changes In The Social Environment Create The Soil For The Development Of Business Casual Wear.

The changes in the contemporary society and the way of life are mainly characterized by the following characteristics:

First of all, the society is more dynamic: compared with the earlier urban employment population, 90% of which was concentrated in the formal state sector and the collective sector, the formal sector now only accounts for 1/3, while 2/3 belongs to self operated or emerging professions and freelancers, who inject new vitality into the society, tend to be free in the choice of lifestyle and dress, and advocate leisure and freedom. Life style 。

Secondly, social strata are gradually differentiated: according to the survey conducted by the Institute of Economic Research of the Chinese Academy of Social Sciences, China's poor and affluent population ask for increased polarization of income and rapidly divide social strata. At the same time, the Chinese middle class team has gradually expanded (defined as the annual income of more than 5000 dollars). In 2004, it has reached 65 million. They are the spokesmen of the high-end fashion lifestyle. They focus on social and consumption, emphasize on wear and brand, and dress choices emphasize high quality, distinctive and fashionable.

Thirdly, the society is increasingly open: with the popularity of the Internet and cable TV, the advanced western culture, technology and information become more accessible. People's thinking mode and life style are increasingly open. At the same time, e-commerce has changed the original work and consumption mode, making home office and consumption possible, and home leisure clothing has great potential.

Fourth, society is becoming more and more relaxed: with the birth of the last weekend and the same holiday system in 90s of last century, Leisure time More and more people pay more attention to the quality of life beyond 8 hours: shopping, making friends, holidays and traveling have become an important part of the life of the people. Leisure and outdoor clothing have been widely praised by the public.

Finally, the society is more fashionable: along with the acceleration of urbanization in China, various fashion industries have come into fashion. Fashion and entertainment have become an integral part of people's life. At the same time, the clothing industry of all parts of the world is coming into full swing. With the coming of 2008, the voice of several major cities to build clothing capital is booming. Moreover, with the increase of per capita income, the installed expenditure has accounted for 9 of the total income, 6 to 10%, and clothing consumption has become the focus of people's consumption.

Generally speaking, the way of life of Chinese people is developing towards the direction of health, fashion and freedom. They are also quite consistent in dressing attitude. After the intense work, people pay more attention to the quality of life, and the clothing that is comfortable, convenient and casual becomes the first choice for people. The transformation of society and lifestyle is of decisive importance to the rise of business casual wear. The pursuit of high quality lifestyle will inevitably bring about the popularity and development of leisure and comfortable clothing. Business casual wear It combines leisure and professionalism and is highly praised by people for its versatile and flexible exchange of roles in work and life.