Analysis Of The Development Trend Of China'S Apparel Industry'S Domestic Export Market In 2012

< p > domestic sales: maintain growth before low and high < /p >

< p > from the second half of 2011, the growth rate of domestic clothing gradually slowed down. In the first quarter of 2012, the trend of the fourth quarter of 2011 basically extended, and the growth rate slowed down significantly.

By the three or four quarter of 2012, with the stabilization of domestic economy, the growth rate of domestic clothing sales picked up more obviously.

From the whole year, the domestic market maintained growth, but the growth rate slowed down obviously.

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< p > clothing domestic sales growth slowed down, the annual growth before the low and high < /p >.

< p > in 2012 1~11, the total retail sales of consumer goods in China totaled 18 trillion and 683 billion 250 million yuan, an increase of 14.2% over the same period last year.

(after deducting price factors, the actual growth rate is 12%).

Among them, the retail sales of Enterprises above Designated Size (unit) amounted to 90347 billion yuan, up 14.5% over the same period last year.

Clothing retail sales totaled 861 billion 100 million yuan, an increase of 18.2% over the same period last year, down 6 percentage points from the same period in 2011.

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According to the data of the p China National Business Information Center, in 2012 1~11, the sales volume of major national retail enterprises was 182 billion 320 million yuan, up 12.57% from the same period last year, 7.04 percentage points lower than that in 2011, which is also lower than that in the 2008 and 2009 period of the financial crisis.

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Sales figures of 3000 retail enterprises, which are mainly monitored by the Ministry of Commerce, showed that retail sales of key retail enterprises increased by 8.5% over the same period in November 2012.

Among them, clothing sales increased by about 7.2% over the same period last year, down 6.9 percentage points from the same period in 2011.

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< p > but in the quarterly view, with the economic stabilization and bottoming, the growth rate of domestic market in 2012 rebounded year by year, showing a trend of low before and after high.

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< p > the price increase has dropped, and the sales volume has increased at the end of the year, < /p >

Since P 2011, domestic clothing prices are relatively high.

The price increase has a certain pulling effect on the growth of domestic clothing sales, but on the other hand, the inhibition of clothing sales growth is also more obvious.

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< p > according to the data of the China National Business Information Center, the average price and sales volume of the major large-scale retail enterprises in January 2012 increased by 12.31% and 15.19% compared with the same period last year, while sales increased by only 2.56% over the same period last year.

Over the next 7 months, the number of clothing sales has been growing at a low level year-on-year, except for a few months, which is basically around 2%.

After the three quarter, with the price increase significantly decreased, clothing sales also increased significantly.

As of November, the average price, sales volume and sales volume of the major large-scale retail enterprises increased by 4.68%, 16.4% and 11.2%, respectively, and the sales volume and amount increased at the same time.

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< p > the drop in price growth is on the one hand that the annual closing is close and the festival is frequent. The sales activities such as discounts, full gifts, raffle and other promotional activities of retail enterprises all over the place are frequent, prompting the clothing retail price increase to keep falling. On the other hand, since 2012, the garment factory price has dropped, and the factory price index (PPI) is in a downward trend.

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< p > > a href= "http://www.91se91.com/news/index_h.asp" > brand clothing < /a > sales and three or four line market support for domestic sales, < /p >

< p > brand clothing sales, which focus on brand promotion, cultural value and business mode innovation, and the three or four line market with a large quantity and wide coverage will support the growth of the domestic market in 2012.

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< p > brand clothing sales, except for the major retail enterprises with statistics of the China National Business Information Center, which mainly sell brand clothing, and the sales volume of clothing in 2012, the clothing sales listed companies also showed that in the 3 quarter of 2012, the 24 major clothing companies listed below < a href= "http://www.91se91.com/business/" > brand marketing < /a > business income increased by 14.9% compared to the same period in 2012.

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< p > three or four line market, according to the data of Circulation Association of China Textile Industry Federation, in 2012 1~11, the main garment professional market including Shenyang five love clothing city, Shanghai new seven Pu clothing market, Guangzhou Baima clothing market, Changshu Garment City, Chongqing Saint name Commercial Plaza, Jimo clothing wholesale market, etc., reached 134 billion 671 million yuan, up 8.79% over the same period last year.

Although the year-on-year growth rate is lower than the above quota and key large retail enterprises, taking into account the volume factor, the supporting role of domestic sales is still obvious.

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< p > however, there are also hot issues such as inventory in the domestic market.

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Generally speaking, the irrational inventory problem of some garment enterprises in 2011~2012 is caused by the gap between market performance and market expectations in P.

Inventory will affect the order and sales of dealers in the next sales cycle.

But with the help of economic recovery and rising demand, enterprises have made active adjustments, and the effect is remarkable.

According to the National Bureau of statistics, the main business income, inventory and finished products of Enterprises above designated size increased by 1~11 months in 2012.

But in the quarterly view, inventories and finished goods growth slowed sharply. As of November, inventories and finished goods grew by less than the year-on-year increase in main business income.

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The data of < p > 33 clothing listed companies also showed that in 2012 the three quarterly report, the total inventory was 49 billion 473 million yuan, the growth rate basically kept pace with the sales revenue growth, and the first three quarters of the year-on-year growth rate of inventory fell by quarter (8.04%, 6% and 3.75%), significantly lower than the sales revenue growth rate.

At the same time, its total inventory accounts for 64.49% of sales in the same period, also lower than the same period in 2011.

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< p > new channel has become a new driving force for domestic sales, net sales growth is fast > /p >

< p > the development of new channels, especially the apparel online shopping market, has become a new driving force for domestic clothing sales.

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< p > according to Alibaba's speculations, the scale of China's clothing e-commerce market in 2012 was about 295 billion yuan, an increase of about 44% over the same period last year, much higher than that of physical retail clothing.

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< p > compared with physical brand, network brand has advantages in terms of sales cost and channel cost.

For example, in the domestic sports and leisure industry, by the China clothing association research, for the franchisee of the physical brand, the cost of the goods sold in the shops or shopping malls should be 15~30% of the clothing price.

The network brand in the network platform expenditure point of 5%~10%.

This makes the online brand more cost-effective and easier to accept for the market.

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< p > exports: the increase in volume and price growth slowed down < /p >

< p > under the pressure of shrinking demand in the US, Europe and Japan, the increase of factor cost and the continued appreciation of RMB, China's clothing export volume declined and increased in 2012 1~11, and the growth of export volume slowed down.

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< p > export growth year-round growth narrowed < /p >

< p > according to Chinese customs statistics, in 2012 1~11 months, the number of Chinese clothing exports declined for 11 consecutive months, and the cumulative decline in 1~2 month once reached 11.4%, and the export value also showed negative growth year-on-year.

After entering the 3 quarter, the export situation has been improved in the light of the state's timely measures to promote the growth of foreign trade and the joint efforts of the whole industry. Although the volume of exports has remained negative in November, the decline has narrowed and the export volume has increased by 3.4%.

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< p > 1~11 months in 2012, China completed the export of clothing and accessories 144 billion 531 million US dollars, an increase of 3.4% over the same period, an increase of 15 percentage points lower than that in 2011, much lower than the average increase of 12.8% in 2005~2011.

Among them, clothing exports amounted to $117 billion 187 million, an increase of 2.29% over the previous year, and the number of exports was 26 billion 223 million, down 1.69% from the same period last year. The decline was 0.8 percentage points higher than that in 2011, and the average export price was 4.47 US dollars, up 3.9% over the same period last year.

Among them, the export of knitted garments was US $68 billion 22 million, an increase of 8.1% over the same period last year. The export volume was 18 billion 868 million, down 0.38% from the same period last year, and the export of woven garments was US $49 billion 165 million, down 4.79% from the same period last year. The number of exports was 7 billion 355 million, down 4.88% from the same period last year.

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< p > clothing prices are significantly squeezing the volume of exports.

In 2012 1~11, the average unit price of Chinese clothing exports increased. The average export price increased by 3.95% in the first 11 months.

The one or two month of high growth in clothing prices (the cumulative increase was 11.07% and 9.38% respectively), and the number of exports declined significantly.

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< p > the traditional market share has declined, and the growth rate of the emerging market is fast > /p >

In the month of P > 1~11, China's total exports to the four traditional markets of the United States, the European Union, Japan and Hongkong totaled 87 billion 456 million US dollars, accounting for 59.13% of the total exports of clothing and 3.87% of the total share.

The number of exports was 14 billion 630 million, accounting for 55.79% of the total number of clothing exports nationwide, down 12.91% from the same period last year.

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< p > (1) the amount and volume of exports to the United States increased by less than /p.

< p > 1~11 months in 2012, China's exports to the United States and its accessories increased by 3.01%, while the number of garment exports increased by 5.15%, but the export unit price dropped by 3.21%.

In the case of a slight decrease in total imports in the US (cumulative volume and amount decreased by 1.75% and 1.6% respectively), the proportion of Chinese clothing imports in the US continued to rise.

In 2012, the US economy recovered steadily, and the retail market continued to pick up. It has been increasing for 30 consecutive months since March 2010, with an average monthly growth rate of 5.25%.

Meanwhile, the US clothing and footwear consumption index continued to grow, showing signs of a rebound in the market.

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< p > (2) exports to the European Union continued to decline significantly (< /p >).

< p > 1~11 months in 2012, China's clothing exports to the EU dropped significantly. China's exports to EU clothing and accessories decreased by 14.73%, the number of garments decreased by 12.91%, and the number of exports reduced the total export volume of Chinese clothing by 3.07 percentage points.

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< p > (3) the number of Japanese market declined significantly less than /p.

< p > according to Chinese customs statistics, in 2012 1~11, the number of garments exported to Japan decreased by 5.99%, the export unit price increased by 7.11%, and the export volume of garments and accessories increased by 1.19% over the same period last year.

Due to the influence of order pfer, the number of Chinese exports to Japan has decreased significantly.

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< p > (4) exports to emerging markets are growing rapidly, < /p >

< p > China's export to ASEAN clothing and accessories reached US $9 billion 441 million, an increase of 96.48% over the same period last year, and 2 billion 95 million clothing exports, an increase of 34.37% over the same period last year.

The export value to Brazil and Mexico was 13.18 and 664 million US dollars respectively, the increase was 17.16% and 45.61% respectively, and the export volume increased by 4.72% and 83.47%.

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< p > pfer of export orders to Southeast Asia < /p >

< p > because of the rigid growth of domestic labor costs and the high price of raw materials such as cotton, the advantages of Southeast Asian countries in labor, exchange rate and preferential tariff have become increasingly prominent. Some overseas buyers have pferred production orders to Bangladesh, Vietnam, Kampuchea, Indonesia and other countries.

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< p > (1) the pfer order in Japanese market is obviously less than /p.

< p > China's cost increase and some regional trade preferences arrangements between Japan and ASEAN and South Asian countries have led to a decline in the share of Chinese clothing in the Japanese market year by year.

Japanese customs data show that China's share in the Japanese market dropped from 82.87% in 2009 to 77.07% at present, while the share of ASEAN countries continued to rise, from 7.10% in 2009 to 13.08% now.

In 2012, the total import of Japanese clothing increased by 22.16% in 1~11 month in 2012, but the growth of China's garment exports was only 18.15%, the growth of ASEAN countries was 45.81%, and the European Union was increasing by 23.10%.

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< p > (2) middle and high-end products also have different degrees of export shrinkage and pfer < /p >

The export volume of products below US $5 decreased by 2.22% compared with the same period last year. The export of men's pajamas, women's pajamas, baby garments and accessories and men's underwear was obvious. The export share of 5~11 US dollars accounted for 35% of the export volume of products, which decreased by 5.65% compared to the same period last year. The proportion of men's casual wear, men's shirts, < a href= "http://www.91se91.com/news/index_f.asp" > women's dresses, women's tops and women's skirts continued to drop, especially in men's suits, which dropped 37.31% compared to the same period last year, while the export share accounted for 10% of the US $11 and US $20 or more. < p > according to the customs data of China, the export price per unit of woven garments is accounted for 55%.

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< p > in the US market, the trend of order pfer between medium and high end products is also obvious.

For example, men's suit suits, the US imports from the world decreased by 9% compared with the same period last year, but imports from China dropped by 18.66%, and imports from Mexico and Vietnam increased by 23.55% and 11.36% respectively.

The total imports of men's tops in the United States decreased by 4.07%, and imports from China decreased by 10.80%, while imports from the Republic of India and Dominica increased by 31.71% and 47.54%. The total imports of men's nightwear increased by 5.10%, but imports from China decreased by 10.99%. Imports from Kampuchea, Pakistan and Vietnam increased by 65.31%, 93.15% and 31.72% respectively.

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< p > 2012, China's garment industry was affected by factors such as sluggish external demand, slowing domestic demand growth, rising production factor costs and other factors. It entered a period of adjustment and pformation, slowed down and faced urgent pressure on enterprises.

However, through the efforts of the whole industry, the main indicators such as exports, domestic sales, production and efficiency still grow.

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