2013 The Price Of The Spring Clothes Market Is Falling, And The Competition Pressure Is Great.

< p > winter is still the same. The spring and clothing price war between traditional brands and Internet brands has quietly started. Compared with the average increase of at least 10% in previous years, the price of spring clothes of traditional clothing brands in 2013 has not increased significantly, and some of them even appear to have fallen in price. Experts analyzed that the price of spring clothes did not rise except for the raw material factors. The impact of Internet clothing brands and channels on traditional clothing enterprises continued, and even shifted from the rejection of stock and tail cargo to the price war of new products, which led to the former's cautious pricing of clothing. < /p >
< p > traditional brands are priced cautiously. The price of spring clothes is not up until last year, but it has dropped to less than /p.
< p > in the department stores on the commercial streets of Beijing, Changchun and Shanghai, the spring dress in 2013 has been placed in the obvious entrance of many brand stores. In a brand clothing store in Chongqing, Changchun, there is no such a big discount as "buy one get one" in winter clothes. There are not many consumers who choose to buy spring clothes in the shop. The manager of the store said that although there is no discount for the time being, the price of spring clothes is cheaper this year than last year. < /p >
< p > "like this kind of cotton fabric pants, the new listing price this year is 225 yuan, which sold 245 yuan last year. And the price of the coat is cheaper than that of last year. " Overall, the price of spring clothes is 10% cheaper than that in 2012, he said. < /p >
< p > in some department stores of Nanjing East Road in Shanghai, some brands also appeared in spring clothes. Sales staff said: "last year, our family's < a href=" http://www.91se91.com/news/index_f.asp > jeans > /a > the most expensive has 699 yuan, 799 yuan, but this year's new money is also 499 yuan, 599 yuan. According to the current sales situation, if it goes up again, no one will buy it. < /p >
< p > > ladies and gentlemen, high-profile women's fashion spring dress Tmall not only dumped stock < /p >
At the same time as the traditional brand, "P" and the recent year-end panic buying activities have made Vic 20 more than 2013 new products in the spring and Autumn period, with an average price of nearly 200 yuan. The designer of fashion ladies said that fashion women insist on fast fashion, and plan to update them every week, with about 20 items each time to ensure that fashion women are close to the trend of fashion. According to the briefing, the suppliers of fan fashion ladies are all well-known women's wear manufacturers. There are many famous brand service providers such as Topshop, H&M and ZARA. This is aimed at ensuring the quality of the fashionable women's clothing and insisting on the new choice of women's clothing with high quality and high price for users. < /p >
Ye Qizheng, editor in chief of the P, the editor in chief of the apparel industry, thinks that customers are launching the a href= "http://www.91se91.com/news/index_h.asp" fashion women's clothing > /a to meet the needs of women's collocation and color. In addition, he said that the introduction of fashionable women's clothing will help customers improve their customer price, which is similar to the practice of clothing brands launching sub brands or different styles of clothing. < /p >
< p > in addition, Tmall, which created the double eleven Shopping Festival, has changed to the image of traditional brand dumping stock and tail goods, launching a spring new product theme on the front page, which summarizes men's clothing, underwear, shoes and sports brand. < /p >
< p > Electronic Commerce counterattack: spring dress or price war "new battlefield" < /p >
< p > Why did the spring Market in 2013 not hear "boom"? Liu Yinfeng, Secretary General of Shanghai Textile Association, thinks that the relationship between raw material costs and stabilizing prices is not small. "Cotton prices fluctuate more in the past few years, but prices have been relatively stable since last year, although they are still running at a high level, but for enterprises, there is no more cost pressure." < /p >
< p > industry expects that garment enterprises will continue to digest channel inventory in the first half of this year by using "a href=" http://www.91se91.com/news/index_s.asp "discount sales promotion > /a". After the inventory is cleared, the enthusiasm of the franchisees for the autumn and winter ordering will be improved compared with before, and sales will be warmer in the second half of the year. < /p >
< p > it is worth mentioning that due to the impact of e-commerce, traditional suppliers are not optimistic about the sale of this year's special store counters, "suppliers are expected to be very cautious, of course not dare to raise prices." According to data from VCM, the brand sold VT1300 10000 in 2012, 6 million 70 thousand pairs of canvas shoes, 4 million 940 thousand shirts, 2 million 850 thousand casual pants... The market share of several star products is considerable. < /p >
< p > "most customers of the price of products are lower than the market price of similar products more than 40%, the impact of traditional brands can be seen. Now Internet brands also need to be fashionable women's clothing. E-commerce has gradually moved from the end of sales to the front end, not just to create a shopping festival, but to compete with traditional brands in core competitiveness. From this perspective, the spring of expectation is not far away. < /p >