China's Luxury Consumption Potential Is Huge And Consumption Outflow

In 2012, one of the four cars in the British luxury car Bentley was sold to the Chinese people in P. At the same time, China's luxury consumption "Legion" has also gone from Hongkong to Europe and America. China's a href= "http://www.91se91.com/news/index_s.asp" > luxury goods < /a > consumption market outflow is serious. < /p >
Less than P, the industry believes that China has great potential for luxury consumption. It is suggested that the import should be eased moderately, and the domestic luxury market should be perfected by "catfish effect" to increase the added value of domestic brands, thereby contributing to China's economic growth. < /p >
China's luxury consumption < p > < strong > /strong > strong > "wasting money" is < /strong > /p >
"P", "this year we all say that the car is not good enough to sell. In fact, the demand for luxury cars is very strong, including Rolls-Royce, Bentley, Porsche and so on. BMW, Mercedes Benz and Audi Volkswagen luxury cars are blooming in the Chinese market." Zhou Ting, President of the Institute of wealth and quality research, said that the pursuit and love of some "two generation" to "super run" also led to the growth of the modified car market. < /p >
< p > the results of Bentley's recent disclosure show that in 2012, the Greater China region delivered 2253 vehicles, achieving an annual year-on-year growth of 23% and a record annual sales volume. < /p >
P, a survey from McKinsey, shows that luxury consumption in China has increased at an annual rate of 16%~20% over the past 4 years. By 2015, more than 1/3 of high-end handbags, "a href=" http://www.91se91.com/ "target=" _blank "shoes", "watches", "jewellery" and "ready to wear" will come from the consumption of Chinese people inside and outside the country. The total consumption of luxury goods in China will reach 370 billion yuan and ~3800 billion yuan. < /p >
In the future, although the growth of luxury consumption in China will slow down to 12%~16%, it is still much faster than any other country. China will also become the largest demand engine for luxury goods in the world. < /p >
P, McKinsey Global Director, pointed out that the growth of China's luxury market is mainly driven by the following factors: first, the number of households with disposable annual income of more than 1 million yuan will double in the next 3 years; two, the middle class family with disposable annual income of 50 thousand ~25 yuan will become a new purchaser of luxury goods. In the next three years, there will be about 40000000000 yuan of luxury consumption from them. Three, consumers' confidence in the level of income and dependence on human consumption will also play a role in boosting fuel consumption. < /p >
< p > < strong > super luxury consumption outflow < /strong > < /p >
< p > "compared with the consumer groups from Shanghai, Beijing, Guangdong, Zhejiang and other places in the past, the contribution to Hongkong's tourism consumption has now changed to the residents of the two or three tier cities in the mainland." Liang Yuchang, a consumer goods research analyst at UBS Securities, said. < /p >
< p > Liang Yuchang listed the data to reporters. The proportion of mainland tourists who first visited Hongkong in 2001 was 54%, which means that one of the two people arrived in Hongkong for the first time. In 2009, this proportion dropped to 20%, that is, only one of 5 people went to Hongkong for the first time. < /p >
Less than P, however, this proportion began to pick up in 2010~2011, because the mainland tourists who often "sped" in Hongkong "fought" to Europe or farther away, and some two or three line cities began to "run" to Hongkong. Although the latter is biased towards smaller luxury purchases, such as wallets or belts, it does not affect the total amount of consumption they create. < /p >
"P", correspondingly, mainland tourists who are "shopping" to Britain or other European and American countries show strong consumption power. < /p >
< p > it is understood that the total retail sales of consumer goods in Shanghai increased by 9% in 2012, down 3.3 percentage points from 2011, while far below the national level of 14.3%. The reason is that besides the popularity of online shopping, another factor is the increase in overseas consumption. < /p >
< p > "the most important reason for the transfer of luxury goods from Hong Kong and Macao to Europe and the United States is that the price of overseas products is cheap, and now the public travel is becoming more and more easy, and compared to the expense of large quantities of luxury goods, tourism expenses have become small." Zhao Ping, deputy director of the Ministry of Commerce, international trade and Economic Cooperation Research Institute, said. < /p >
According to market forecasts, by 2014, the number of outbound tourists from China's domestic population will reach 100 million, which will further increase the luxury consumption of Chinese residents abroad. < /p >
< p > < strong > catfish effect < /strong > < /p >
< p > luxury buyers in China are developing at an alarming rate. Compared with the products that used to be conspicuous trademarks, old buyers prefer low-key, design sense, personal taste and rich cultural connotation. < /p >
< p > Zhou Ting said: "despite the spread of Chinese culture across the globe, China's traditional crafts are also widely praised. However, there is still a long way to go for local luxury goods to be based on the international market and consumers. < /p >
< p > reporter found that luxury electric providers often get low priced products through luxury goods purchasing, processing factories directly taking goods and so on, and there are likely to be fake products such as high imitation or cutting labels in such channels. Correspondingly, there are very few institutions that are engaged in luxury goods verification in China. Most of the companies that offer luxury appraisal only identify secondhand consignments. < /p >
< p > "if we can create a more relaxed domestic consumption environment, appropriately expand the import of luxury goods, or lower the tariffs on some luxuries," catfish effect "will stimulate domestic luxury goods companies to focus on product quality, learn advanced technology, R & D, brand and management capabilities, and increase the added value of products. Zhao Ping said, at the same time, it will also help residents not to go abroad to facilitate consumption. To a certain extent, it will directly stimulate domestic consumption and promote employment, thus promoting economic growth. < /p >
< p > not only that, but some industry insiders also pointed out that the entry of "a href=" http://www.91se91.com/news/index_c.asp "brand" /a will contribute to the cultivation and expansion of the domestic luxury professional team and promote the development of related industries in China. < /p >