The Myth Of College Students' Clothing Brand Becoming Rich

< p > several college students start a partnership business, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand. In one year, they have opened two stores and registered their own brands, with a turnover of nearly 500 thousand.

How did they break through and how to solve the problem of pressing the clothing industry? I interviewed them yesterday.

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< p > < strong > traditional mode: the average monthly turnover is 30 thousand yuan < /strong > < /p >

< p > Ma Xin, a graduate of architecture from Sichuan Fine Art Institute.

In November 2011, she started business with three friends and set up several fashion design studios, now executive director.

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< p > "four of us are good friends. Although their majors are different, they all have the intention of starting a business.

I personally like fashion design, so I choose the clothing industry as the direction of entrepreneurship, and the three of them have no objection to it.

Ma Xin told the author, "at the beginning, we also adopted the traditional mode. On the one hand, we designed" a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, then looked for other garment studio to do foundry work, on the other hand, we also cleaned some clothes to sell.

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"P" under the traditional mode of operation for 3 months, the average monthly turnover of about 30 thousand yuan, this did not let Ma Xin feel satisfied, but let her feel a trace of crisis.

"Because our goal is to build our own brand, I feel that if we continue to do so, this goal is impossible. After all, our scale is small and the level is limited.

Therefore, we must consider pformation.

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"P > < strong > outsourcing leveraged turnover sharply to 50 thousand yuan < /strong > /p >

How did P pform? Until one day, she realized that part of the design of foreign clothing brands was completed by independent a target= "_blank" href= "http://www.91se91.com/" and designer "/a".

This pattern is not large in China, but Beijing, Shanghai and other developed cities have already appeared.

So, after consulting with the team, Ma Xin went to Beijing, Shanghai, Shenzhen and Guangzhou to study and study in four cities.

Subsequently, an important decision was made by using the independent designer cluster mode to outsource the design.

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< p > Ma Xin said, "we first worked with 2 independent designers in Beijing, and agreed to design a series of designs for us at least every 2 months. We chose from them to think more appropriate, and then sent 1 to 2 pieces of each selected garment by designer.

If the sales are good, let designers continue to send them.

After the clothes are sold, the designer and we divide the bill in 64 proportions.

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< p > after adopting this mode, although it is divided into only 40%, the style of clothes is greatly welcomed by university students.

The turnover increased by 66%, averaging about 50 thousand yuan a month.

"In July last year, we opened another store in U street and registered our brand. The total turnover in the past year was 498 thousand yuan," Ma said.

There are now 8 designers, 5 of whom are independent designers in Beijing, and Beijing has much more design ideas and styles than Chongqing.

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< p > < strong > expert comment: Creativity avoids the two problems of traditional mode < /strong > < /p >

Ceng Guoping, a professor of management at Chongqing University, accepted the interview. "We often talk about innovation and creativity. This entrepreneurial case is an idea in itself. It is really good for college students to do this," P said.

Ceng Guoping said that the case of this venture was designed by outsourcing, which avoided the two major problems of traditional clothing stores in the passive position of design and unable to control the cost of design.

Moreover, the independent designers in Beijing and Shanghai are in the front line of the market, receiving more and faster market demand. They can get the latest and most popular design of the market nowadays.

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< p > the question of the profit margin of the shop is not high. Ceng Guoping said, "I think that in the initial stage of College Students' entrepreneurship, the profits should not be regarded as the focus of attention.

The lack of experience of university students is the key point in the initial stage of entrepreneurship. It is learning and accumulation. First, build up and maintain their brand well, and so on, and the influence of the brand is big, and the profit is naturally high.

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< p > < strong > Creating Wealth: design and production outsourcing to effectively solve the problem of pressing goods < /strong > /p >

< p > for clothing industry, the most fear is pressing goods.

Once a certain style of clothing is not sold well, resulting in a backlog of inventory, it will hinder the operation of cash flow.

For a small clothing store, it is more important to ensure the smooth flow of cash.

Moreover, the clothing industry is seasonally obvious, and the speed of renewal is very fast. How to deal with the increasing inventory has become one of the most headache problems for the clothing industry.

How did Ma Xin deal with this problem? < /p >

< p > "we have only started a business for more than a year, and there are still many problems to be solved. The biggest experience of the year is the outsourcing mode of design and production."

Ma Xin said, "the products of independent designers are produced by themselves, and the products designed by our own designers are OEM by other studios, which not only reduces our cost, but also makes up for the limitations of students' limited funds at the beginning of their business, and helps to increase the influence of our brands."

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< p > "our problem of cargo loading is not obvious. On the one hand, the size of clothing is limited because of its small size; on the other hand, we have taken three measures."

Ma Xin told the author that the first thing was personalization. The survey showed that 50% of the consumption volume was created by the 24-35 year old crowd.

So seize this point, mainly design personalized clothing to cater to the needs of this part of the crowd.

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< p >, secondly, take the limitation.

Every designer's clothing is limited to sale. This will not only prompt a href= "http://www.91se91.com/news/index_s.asp" > clothing consumption less than /a to buy in time, but also make consumers feel fresh, and think that the limited edition clothing must have something unique, thereby increasing the purchase rate. Finally, there is a return mechanism between independent designers and designers. If they are not sold, they can return and compensate them, which also avoids the problem of pressing goods.

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