Formal Rental: Caution For College Students

In the job search season, the rental business is entering the peak season.

Lv Weizong, a senior student at Xiamen University of Technology and the SIFE team of Zhengzhou University, are doing the formal rental business for job seekers.

Formal rental, seems to be a project that can easily be done as long as there is capital purchase, but senior people in the industry said in an interview that small businesses also have universities asking, the cost of formal rental is very high and making money is not easy.

The ultimate goal of formal rental is to be customized.

Tan Zhong Yi, the industry insider, remembers very clearly that the day he resigned and started business was exactly the day when Bill Gate retired.

Tan Zhongyi chose the entrepreneurial project as a formal dress service. In addition to opening a physical store, he also built a website that sells formal clothes.

"When we started our business in 2008, Beijing was hardly yet.

Service, many of the formal clothes for college students to apply for jobs are borrowed, and some students will buy them in the shopping malls or wholesale clothing market.

The sale of formal clothing for college students is just beginning. "

Tan Zhongyi told reporters that the appearance of "Zhongyi Shi Zheng Zhuang" has changed the market of College Students' clothing. To some extent, the "Zhongyi Si" brand already has 10 physical stores and a shop, and sells more than twenty thousand suits every year.

Having learned about the entrepreneurial experience of Xiamen University of Technology student Lv Weizong and Sai Fu team of Zhengzhou University, Tan Zhongyi believes that we can see the great potential of the market of formal clothing, and entrepreneurial college students have a very good eye.

There are about 6 million university graduates each year, and the demand for formal dress is very large. Since 2007, the market of College Students' formal clothing has gradually formed.

Tan Zhongyi is willing to share problems and solutions in his start-up process with other entrepreneurs.

At the beginning of his career, TAM and his team, who knew almost nothing about the clothing industry, were not easy to get started quickly.

Because he does not know the line, Tam Zhongyi from the source of goods there is often higher prices than peers, "one mouth people will hear that we do not understand anything, to supply to others is 300 yuan a set, give us 400 yuan.

Some manufacturers even thought it was a layman who came to make trouble and didn't want to talk to us at all.

Tan Zhongyi recalled, "in order to look like a businessman, I have a beard and learned a lot of jargon, for example, you can not say," how much is this dress ", and say" how to get this product? "

Tan Zhongyi once sighed: "our understanding of the industry is a loss."

Every time he goes to the factory to negotiate, he has to know a lot of related knowledge in advance, including fabric knowledge, processing fees and so on.

At the beginning of the venture, Tan Zhongyi recruited part-time agents in many universities, but most of these agents were unprofessional, and they would not solve the problem wholeheartedly, and they were far from professionalism and sense of responsibility.

"I think leasing will turn to selling, and leasing mode will not make money."

Tan Zhongyi took the operation of Sai Fu team of Zhengzhou University as an example. As of mid March of this year, the renting house had rented 47 suits (Times), earning 1286 yuan, removing the cost of laundry and publicity for 429 yuan, and realized a profit of 857 yuan. "The cost of manpower, rent and so on has not been removed" in this cost.

And Lv Weizong has begun to change from leasing to customization.

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In Tan Zhongyi's view,

It is a high-end business and is not suitable for college students. Therefore, entrepreneurship in this industry is at high risk.

"The cost of formal rental is very high. Many formal clothes need dry cleaning. If the rent is too low, they will not be able to afford laundry money, but in the face of the university market, it is impossible to get a high rent and make money difficult."

At the same time, there are also great risks in customizing clothes, so it is very important to provide quality service for customers.

A set of clothes may be modified because customers are not satisfied with it. "Customizing services often lose money if they meet a fussy customer."

The clothes bought by the SIFE team of Zhengzhou University were bought from the market, which made Tan Zhongyi very worried about the quality of clothes. He suggested that entrepreneurs should find reliable sources of goods and ensure their products supply chain. "There are two channels: one is to develop itself, but the cost is very large; the other is to find a garment company to help them enter the local market."

Xu Can, general manager of the royal clothing company, whose core is clothing rental and customizing business, also believes that there is a need to invest more in the field of formal leasing. He believes that the formal dress is to pay attention to taste. Job hunting is a very important moment for college students. Their requirements for taste and grade are generally not low. Entrepreneurs need to invest more in order to satisfy their customers' needs.

Xu Can's proposal is to find a suitable supply channel, which sells for five hundred or six hundred yuan.

It is entirely possible to take two hundred or three hundred yuan.

Xu Can stressed that the first thing to ensure that clothing rentals are hygiene. When clothes are sent back, they must be cleaned. "After washing, they must be ironed, dried and stored. Next time they are checked, they should be checked again. If they are not clean, they should be washed again. Some clothes that are not suitable for washing should be sterilized with ultraviolet rays."

Xu Can said.

Tan Zhongyi believes that in the formal rental or customization industry, it is necessary to quickly expand itself and achieve scale and specialization.

For college students, formal rental is still an emerging market. If it does not develop rapidly, it will easily be copied and squeezed by the latecomers. Based on this understanding, Tan Zhongyi led the "Zhongyi Si" to become a dominant company in the Beijing market.