The Popularity Of Women's Clothing Is Popular In Taobao Market.

Recently, Alipay's annual bill, which has attracted hundreds of millions of netizens' attention, is on the way. In addition to the fact that each user can see his detailed online spending in the year through his personal annual accounts, Alipay also made a stocktaking of the 2012 national accounts.

Taking a look at the sales situation of Taobao in 2012, women's clothing is still growing at a high speed, relative to the offline part. Clothing brand Online sales are still very popular, such as general sales performance and large inventory backlog. We can easily find some characteristics: first, buyers are young and changeable. Taobao women's clothing is young and dynamic, rich in category, and has a strong advantage over the price line. It attracts a large number of consumers, especially girls aged 18~25 years. From the number and amount of purchase, Taobao buys women's clothing as their choice. The whole women's clothing also tends to buy more and more clothes. The changing trend of clothing is outstanding. Two, sellers are active and business models are improving. The Taobao women's wear market is huge and colorful, and the sellers of women's clothing are also of different styles. At the end of the year, the traditional costume drama "annual grand ceremony" at the end of the year, TOP merchants see that there are a large number of new sellers coming into the women's clothing market. In the two big promotions of "double 11" and "double 12", the turnover ratio of sellers who have good quality but small scale is also increasing continuously. Three, the quality of trading platform has been improved to meet consumers' increasing experiential consumption demand. Dress, trousers and down garments are the TOP3 products of Taobao women's wear market. In the autumn and winter of 2012, the down jacket was the first flagship category, with a growth rate of more than that of the same period last year. At the same time, consumers pay more and more attention to quality, and customer unit price and conversion rate continue to rise.

TaoBao Women's wear The booming market is just part of all sales categories in Taobao. As far as national sales are concerned, the form of online shopping is unconsciously becoming one of the mainstream consumption forms. We are surprised to find that many of the analysis results are quite unexpected. This also provides a new thinking direction for our network marketing concept from the side.

One, the most willing to spend money online is "60 before". According to statistics, online spending after 2012 accounted for about 50% of all their expenditure. Therefore, after 80 is the absolute main force of online consumption. However, when it comes to spending power, after 80, we must give way to 70, 60 and even 60 predecessors.

According to Alipay's statistics, the average online expenditure per person in 2012 after 1980s is 14 thousand yuan, of which 9044 yuan per person is shopping. By comparison, the amount of online payment per person after 70 is 19 thousand yuan, of which 11 thousand yuan per capita shopping; 60 yuan per capita online payment 15 thousand yuan, the average amount of shopping 10 thousand yuan; 60 before the per capita online payment amount is as high as 31 thousand yuan, of which the average amount of shopping amounted to 15 thousand yuan.

Two, Scorpio and Aquarius are the king of consumption. This year's Alipay annual bill has been sorting out the consumption concept of the twelve constellations as a rule. From the perspective of per capita consumption, Scorpio ranks first among men in the twelve constellations, spending 14206 yuan per person per year online shopping, ranking second in the dominant Leo, and spending 13929 yuan per person per year; the next one is a Capricorn man who has always been restrained, and last year's per capita consumption has reached 13893 yuan. They may be interested in saving time and energy on the Internet. Clicking on the mouse and shopping is done in seconds, which helps them live more efficiently.

In terms of women, the water bottle women who love freely and love to buy anything are ranked first. The annual consumption per capita is 15095 yuan, followed by Scorpio and Capricorn. It seems that online payment is a great weapon for people who love shopping, have goals and are efficient.

The three and three or four cities have the largest increase. Alipay According to the data, Jiangsu, Zhejiang, Shanghai, Beijing, Guangdong and other eastern provinces and cities are still the main areas of online consumption in 2012.

Although the first camp is still the five "old faces" of last year, the development speed of small cities should not be ignored. Alipay's annual accounts show that the number of online payment users increased by 64% in the four tier cities in 2012, and the amount of online payment increased by 68%, which surpassed that of the second tier cities.