China Leather City Explores A New Mode Of "Tourism Shopping"

Recently, as Haining China Leather City is a wholly-owned chain market in Southwest China. It is also the largest outward expansion market in leather city so far, which is the largest external investment monomer market. The leather city of Haining, Chengdu, has officially launched the declaration of the establishment of the national 4A level scenic spot. This is another attempt after the successful establishment of 3A scenic spot in Haining leather city and Xinxiang Haining Leather City, marking the start of Haining's "tourism". The shopping mode has been effectively promoted throughout the country.

It is reported that Haining, Chengdu Leatherwear The city declared the national AAAA grade scenic spot at the beginning of the construction started preparation, from the infrastructure construction, to the later period culture construction, all according to the national 4A level scenic area standard to create. The market not only includes large leather and fur. clothing The exhibition center of luggage and bags, the creative design center of Western China, the high-end Traders Hotel, leisure and dining, high-end apartments are integrated. At the same time, there are 4 star toilets and mother and child toilet, Jiangsu and Zhejiang food street, tourist center and electronic touch screen that can query the entire scene information according to the 4A level standard.

In addition, since the opening of the market in September 28th last year, relying on the advantages of transportation location and strong tourism shopping atmosphere, including the Sichuan Chongqing economic circle, Shaanxi, Gansu, Yunnan, Guizhou, Tibet, and Qinghai and other western regions, nearly three hundred million of the consumer population has signed cooperation agreements with several large travel agencies in Southwest China, bringing in professional management personnel, improving management methods and enriching tourism marketing teams. Tourism promotion activities were held in Chengdu, Chongqing, Deyang, Leshan, Mianyang and other places. Large leather fashion show was held, and extensive contacts with foreign travel agencies and scenic spots representatives were established. The relationship with the surrounding rich tourism resources became a local gold tourism route, attracting large numbers of tourists in the surrounding areas. Up to now, the maximum daily car volume of Haining Leather City in Chengdu has reached 13000, and the maximum number of buses on the day has exceeded 100. This declaration of national 4A grade scenic spots is already natural.

According to the relevant person in charge of leather city, the market of leather city headquarters has successfully created 4A scenic spot in 2007. The Chengdu market is heading for "4A", which will add an important power to build the "western first and national first class" leather market, which is of great significance for the future development of the market. At the same time, this will also make up for the lack of a large and distinctive tourist shopping spot in Chengdu's tourism market, which has strong influence and market impact on the western tourist market with strong leisure atmosphere. In the future sub markets, it will also use this as a template, striving to create A-level scenic spots, and actively promote tourism shopping.

Another reporter has learned that "tourism shopping" mode is a unique marketing mode that Haining leather city has gradually explored and established in the course of its founding and development. Under the background of the development of the domestic economy and the improvement of the living standard of the residents, leather city combines leisure tourism with fashion shopping, and relies on travel agencies to effectively stimulate tourists and promote consumption. According to the data in 2012, there are nearly 20 thousand tourist buses in leather cities all over the country, nearly 900 thousand cars on self driving shopping trips, and 5 million 880 thousand passenger trips throughout the year. The market has maintained a good momentum of prosperity and development.