Costumes: Application Of IMO To Improve The Fast Marketing Terminal Of Brand Stores
< p > 2012, it is a tough year for most a href= "http://www.91se91.com/" > clothing < /a > enterprises.
Although the negative impact of cotton prices and other factors on clothing enterprises has eased, but the rising labor costs and the gradual narrowing of market space still cause the overall decline in profitability of garment enterprises.
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< p > data show that in the first half of this year, dozens of garment enterprises including Lining, PEAK and Metersbonwe have declined to varying degrees.
Lining's net profit in the first half of this year dropped by 85% compared with the same period last year, and the net sales reached 952. In the first half of 2012, PEAK's share decreased by 28.5%, and net profit also decreased by 240 million yuan.
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This series of data has aroused concern among people in the industry. If no positive measures are taken to change the status quo, the situation in the garment industry may be even more critical. P
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< p > even so, many garment enterprises still maintain strong growth momentum under the influence of unfavorable factors. Among them, < a href= "http://sjfzxm.com/news/index_f.asp" > "noble bird > /a" has achieved huge breakthroughs in revenue and inventory management, and has become one of the few enterprises in the apparel industry to achieve higher trend.
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"P", founded in 1987, has become the fastest growing a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" in recent years by virtue of brand superiority and segmentation of sports brand market.
According to the prospectus issued by the popular bird, the total business income of the birds in 2011 reached 2 billion 649 million yuan, an increase of 70% over the same period in 2010.
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< p > in the overall downturn of the clothing industry, it is a miracle that you can achieve such a success. You can see that you have invested a lot of energy in brand, product and terminal construction.
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Before "P", the QQ and MSN were used in the communication between birds and birds. Not only the entertainment problem was serious, but also there was no unified platform, and all the stores were fighting against each other. The headquarters had great difficulty in the management of terminal stores.
In order to solve this problem, the company IT personnel after search and contrast, finally locked the IMO office instant messaging platform, and took the lead in Zhejiang branch.
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< p > after introducing IMO, all the companies and stores are set up in a "cloud office". The information of all branches and employees can be clearly presented in a clear organizational structure tree, which facilitates the unified management of stores.
Especially in the case of different sales level of each store, IMO can control the sales and surplus goods of new stores at any time, and make timely adjustments according to the actual situation of stores, so as to prevent opaque sales information and unnecessary inventory backlog.
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< p > in addition, various communication methods such as text information, video chat, multi person conversation and electronic whiteboard integrated on IMO ensure the efficient communication between the company and stores, stores and stores.
You can share some sales programs, personnel pfers, new stores and other stores in real time, and stores can also send sales and sales problems to headquarters, and coordinate with headquarters.
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< p > for example, during sales promotion or holidays, every store has a lot of pressure on sales targets. It is very likely that products will be sold out. If they are not processed in time, sales will be affected. But the stores of birds and birds can understand goods information and pfer goods in time by IMO, so as to meet customers' consumption needs in time.
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< p > the director of IT says that IMO's integrated electronic bulletin, electronic voting, mobile phone version and other collaborative office functions are also very useful.
For example, company policies and materials can be sent through electronic bulletin boards. Employees can also receive SMS via SMS, ensuring 100% instant arrival of information.
The mobile version enables employees to communicate with the company in a timely manner, and it will not affect the sales of the whole store because of personal reasons.
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