Early Childhood Education Releases Olympic Micro Video Test Water Network New Marketing

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Nowadays, Internet marketing has become one of the most popular ways in the market.

In recent years, many early education enterprises have joined the network, opening a new era of marketing.

Not only that, during the Olympic Games, many brands also strive to make use of the Internet to brand publicity, marketing has become the most unique "Olympic marketing" this summer.

From the perspective of marketing, early education enterprises mainly adopt two ways: micro-blog marketing and network activities.

During the Olympic Games, building blocks micro-blog official launched the "building blocks family to watch the Olympic Games", attracting the attention of many Internet users. It not only combines Olympic Games with early childhood education, but also enhances the brand image of building blocks baby, which is a difficult brand display for the development of enterprises.

The family of the Olympic games cartoon characters sell together.

Recently, there was one on Sina micro-blog.

Micro video is very popular.

Every day, after winning the gold medal in China, there will be relevant videos.

There are 3 cartoon characters in the video, the red rectangle baby, the yellow round baby and the blue triangle baby. They are also holding the sports meeting.

Events include shooting, weightlifting, swimming, diving and so on.

In the video, red baby is physically strong and quick tempered. Huang Baobao likes to play smart, but he is always smart and smart.

Generally speaking, blue babies can win.

Originally, this series of videos is an Olympic marketing project launched by international early childhood building blocks baby during the Olympic Games.

I want to tell my parents that Olympic gold medal is like building blocks, which is physical strength, intelligence and winning mentality.

At present, the relevant 12 videos have been on-line, and many netizens are watching.

I read the comments of netizens and found that everyone liked them very much.

Micro-blog is becoming more and more enterprises.

Sharp weapon

10 years ago, advertising was basically done by powerful companies.

Why? Because advertising is exquisite, with high cost and long cycle.

If you want to broadcast, you need to pay more money in the time of buying TV commercials.

Over the past two years, with the emergence of video websites such as potatoes and Youku, a new form of advertising is being accepted by everyone.

This is micro video and micro film.

Because of its performance, scripts are arbitrary, production cycle is short and so on.

Micro video is being tried by more and more people, and has become a weapon for every enterprise to publicize its brand.

A mobile phone and a DV can make a good movie.

This year, the list with the highest click rate on the larger video websites often has the form of micro video.

Let us sigh, micro video fire.