Searching For Nine Magic Weapons On The Internet

Universal search method

This method is also called door-to-door search or carpet search.

The main point of its method is

The universal search method has the following advantages:

1.

2, in the process of finding, a wide range of contacts, large amounts of information, various opinions and needs, and customer responses may be collected, which is a way to analyze the market.

3, let more people know their own businesses.

Of course, its disadvantages are also obvious.

1, high cost, time-consuming and laborious;

2, easily lead to customer's resistance.

Therefore, if activities can cause adverse interference to customers' work and life, we must proceed with caution.

The universal search method can be carried out by way of salesman's own door, mail sending, telephone, and other promotional activities.

Two. Advertising search method

The basic steps of this method are: (1) sending advertisements to target customers; (2) attracting customers to start business activities or accept feedback to launch activities.

For example, through the media to send a weight loss device advertisements, introduce its functions, purchase methods, locations, agents and distribution methods, and then launch activities in the target area.

The advantages of advertising search are:

1, the dissemination of information is fast, wide coverage and good repeatability.

2, relatively common search method is more time-saving and labor-saving.

Its disadvantage is that it needs to pay advertising costs, pertinence and not timely feedback.

Three. Introduce the search method

This method is a salesman's search for customers through others' direct introduction or information, which can be done through social contacts such as acquaintances, friends, etc., and can also be introduced by enterprises' partners and customers. The main methods are telephone introduction, oral presentation, letter introduction, business card introduction, word of mouth effect, etc.

The key to using this method is that the salesperson must pay attention to cultivating and accumulating various relationships, providing satisfactory services and possible help to the existing customers, and humbly asking for help from others.

Generally speaking, a good salesperson who has good reputation, good business impression, ready to help others, good customer relations and trusted people can make effective breakthroughs.

The introduction of the customer search act has the possibility of success because of others' introduction or successful cases and evidence. At the same time, it can also reduce sales expenses and reduce paction barriers. Therefore, salesmen should attach importance to and treasure them.

Four. Data search method.

We have always believed that a salesperson should have strong information processing ability and look for customers through data search, which can ensure certain reliability, reduce workload and improve work efficiency. At the same time, it can also minimize the blindness of business work and customer's conflict. More importantly, we can start early customer research, understand the characteristics and conditions of customers, and propose appropriate customer activity targeted strategies.

Attention should be paid to the timeliness and reliability of data. In addition, attention should be paid to the accumulation of information (industry or customer) over and over again, which is often more effective.

The information frequently used by salesmen is: information provided by government departments, information on relevant industries and associations, statistics from countries and regions, yellow pages of enterprises, catalogue of industrial and commercial enterprises and product catalogues, mass media, television, newspapers, magazines, Internet and other mass media, news from customers, product introductions, internal journals of enterprises, etc.

A number of experienced salesmen, before starting contact with customers, often make a thorough understanding and judgement of customers through extensive data research.

Five, commissioned assistant search method

This method is widely used abroad. Generally speaking, a salesperson in a business area or a client group entrusts a specific person to collect information by himself in a paid way, so as to understand the relevant customers and market, regional intelligence information and so on. The advantage is that the Hongkong police make use of the "line people" in the domestic enterprises, and the author has also seen it, that is, the salesperson in the middle of the business intermediary, entrust relevant personnel to provide some information about products and sales regularly or unnecessarily.

Another way is that old salesmen can sometimes entrust new salesmen to work in this area, which is also an effective exercise for new salesmen.

Six, customer data collation

This method essentially belongs to "data access search method", but also has its particularity, we emphasize the customer information management, because of its importance very prominent, the existing customers, the units associated with the enterprise, the enterprise held activities (such as public relations, market investigation) participants, and so on, their information should be well handled and preserved, these data accumulated to a certain degree, is a wealth, in the marketing intensive cultivation today, this is particularly important, the author feels, what CRM, do not make the concept complex, if the real concept in place, measures in place, actually very simple, does not mention CRM has any relationship?

Take the simplest example, a family, the first generation washing machine bought is "the Swan double barrel washing machine", the second generation washer is "the Swan automatic washer", the third generation washing machine is "the Swan drum type washer", if you want to really let the customer's three generation washing machine use "the small swan", the customer information and the customer's fine service is essential. (the author uses two generation washing machines are the small swans, is upgrading, this has the business opportunity in the middle, and may also enhance the feeling of the manufacturer and the customer through some activities.

Joking aside, the swan can put forward a marketing slogan: "let the little swans be passed down from customers' homes."

Seven. Trade fairs seeking method

There are many international and domestic trade fairs every year, such as Canton Fair, high tech fair, small and medium enterprises exposition and so on. This is an excellent business opportunity. To make full use of it, trade fairs not only achieve pactions, but also seek customers, contact feelings and communication.

The head of a customer of the union of Austria, participated in this year's Canton Fair to announce an amazing good news to all employees: "I have enough confidence to assure you that our sales revenue will increase by 2 hundred million this year." one of the main reasons for its effectiveness is obvious because of the particularity of its products, but more importantly, the enterprise has learned and mastered this effective way in an all-round way.

Eight, consultation seeking method

Some organizations, especially industry organizations, technical service organizations and consulting units, often concentrate a large amount of customer information and resources, as well as related industries and market information. Seeking customers through consulting is not only an effective way, but sometimes they can also get services, help and support from these organizations, such as customer contact, introduction, and market entry proposals.

We have provided a package of services for a foreign enterprise to enter into the Chinese market and put forward cooperative proposals, find partners and even participate in project argumentation.

Nine. Search methods for all kinds of activities in Enterprises

Through public relations activities, market research activities, promotional activities, technical support and after-sale service activities, enterprises will directly contact customers. This process is very effective for customers' observation, understanding and in-depth communication, and is also a good way to find customers.

The effective way to find customers is far more than that. It should be said that it is a process at any time and anywhere.

The general information processing process is: "all target objects - contact and information processing - primary selection - focus on potential customers - customer activity plan".

"1, release the information of supply and demand: as we all know, the commercial information in Alibaba is the largest in the current network platform, and the supply and demand information is also the most complete. As long as you have the demand, you can find the key you want, and that's right, the product you want to sell is also the same, and others can also search for you.

In fact, there are many ways to release information in Ali, which can be in the supply and demand area, or in the Forum: [want to advertise products? Please click here to release business information, visit more than 10 million people per day!]

2, in the face of enquiries: after the release of information, there may be many people to ask, don't forget, inquiries are not necessarily buyers. Oh, many of them are just asking about the real intention of buying cooperation, how to face them, and use the same sincerity and enthusiasm to respond to everyone who cares about your products. Maybe he is your future customer.

Seriously treat each one, your image can also be set up, and other people's affection for you will naturally be a little bit different from that of you.

3, information search: in Ali's purchase information area, there are a lot of purchase information, you can search one by one (non integrity members can not view) and then communicate with them, with special attention to: to seriously and detailedly introduce your products and your company, do not be careless, this is respect for people, but also in order to let the other party know your company at a glance.

(you can write down a fixed pattern. Every time you have such a client, you copy it.

4, the forum uses: in fact, there are a lot of integrity and membership, and will not use the forum to do business. What is the function of the forum? It is to provide a place for communication and communication for you. You will not, it does not matter. Many of the top players are able to post help and send questions to others. When you say your thoughts and questions, there will be many people to answer and answer questions for you. You can also read more articles in the forum to read other people's articles and learn a lot.

5, ingenious article: I see in many forums some long-term, endless advertising posts, post articles, the result is not deleted or changed.

Wasting a lot of energy and time without saying, disturbs the atmosphere of the forum. There are many other things: Street mouse, everyone shouting! In fact, in the forum, as long as you can write several good articles carefully, and get the encouragement of the bamboo spot, you will see more of your posts. What is this? What is this? What is it? Also, write more articles related to your own industry, try to be perfect, the title is novel, and if you can, with your product picture, what effect is it?

And it may also be extended to information.

6, clever use of keywords: we will compete for product keyword every month, but will not go to those high prices, we can look for those slightly biased points, and their products can be linked to the keywords, you can buy more, a word 100-200, so that your product can be very good publicity, people can easily find you.

7, business opportunity subscription: This is a key, free service. As long as you have the latest information of supply and demand, you can find the customer group that matches you exactly if you have made a reservation, and of course, your information also appears in other people's trade links. (you need to update your supply and demand information regularly).

8, keep the trade online for a long time: when people search for you, they will naturally consult you. If they are not online, you may miss this opportunity. Businessmen, of course, do not miss any opportunity to inquire about business opportunities.

9, the network mentality: many people have not arrived at a few days to see that there is no enquiry, and they are discouraged. In fact, doing network trade is like this. First, we must learn to persist.

Even if someone talks with you, you have to give people a time to consider and choose. Right, then the other side will have to inspect you. If the other party is interested in your product, you will find it naturally. So, don't rush to be stable first! Remember! Don't rush for success!

10, personal image: This is also a key point. We should always pay attention to that. We often see people shouting against each other in the forum and trying to treat each other in a bad way. To ask, who is good for it? Why not come to love me or my lover? He or she will recommend some customers to you someday. For some beginner's help, we should try our best to guide and answer with patience. If we can't answer it, we can recommend it to other experts. Others will naturally thank you for having more friends and more roads.

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Method two: apply for a MSN account and search overseas customers, especially those in Europe. They like Chinese gifts crafts very much. First, they should add some foreign customers and try to chat with them. It's very useful.

Method three: through SKYPE, the Internet phone, in fact, this is also a global chat tool, which can also search many foreign customers!!! Try it.

Method four: subscribe to English newspapers or English business magazines. There are many potential customers on it. I tried it and got the reward.