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Internet Marketing -- How To Retain Customers

2012/3/14 8:50:00 4

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Network Marketing Potential Customer Website Structure Interaction

along with

network marketing

With the coming of the age, more and more enterprises are joining the ranks of network marketing.

For a time, a large number of enterprise websites have sprung up like mushrooms. Every enterprise thinks that as long as a website is built and the search engine rankings are taken advantage of, there will be a large number of customers coming into the market. In fact, a basic current situation of Internet marketing is that more than 95% of the visitors have not actively contacted the enterprise after browsing the website.

That is to say, enterprises with web sites are losing 95% of their network opportunities every day. How can they retain more customers?

Marketing automation

。

Access to potential customers is the goal of Internet marketing.

When many enterprises implement network marketing, they pay more attention to search engine ranking and pay more attention to website traffic.

However, the increase of website traffic is not the goal. The goal of network marketing is to get more potential customers. With this business objective, the website construction of the enterprise will have goals and strategies, and then there will be more requirements for the structure and function of the website. Otherwise, it will be just an introduction website. The content of the website can not meet the needs of customers, and the traffic volume of the website is too high to retain customers, and it can not get customers' information.

It is not difficult to see that web sites that support network marketing need to have marketing function, that is, the website front desk needs to match effectively with the target market, business strategy and marketing process of the enterprise, and pfer the original marketing information pmitted by personnel to the website, thereby increasing the scope and efficiency of the pmission. The background of the website can manage the customers and contents, manage the customers' status, and provide differentiated contents for different customers, which will greatly improve the marketing efficiency.

Website structure and content is the key to retain customers.

The readability of content is undoubtedly the key to retain customers, and the core of improving content efficiency is

Website structure design

Therefore, the website strategy must depend on the analysis of enterprise marketing business:

On the one hand, it is aimed at target customers.

On the other hand, it is the marketing process. The analysis of the target customer groups and the product characteristics and delivery mode is to satisfy the needs of the main customers, analyze the marketing process, understand the main marketing items and tools, and so on. It is hoped that the sales information can be pmitted online. The design of the website structure is to achieve this goal. When planning the content of the website, it mainly aims at designing differentiated contents for different visitors, such as general visitors, interest visitors, demand visitors and so on.

Interaction is the daily work of network marketing.

Interaction is the most important part of marketing. When a website visitor visits an enterprise website, the website needs to provide more means to support interaction. The telephone is just a way. The website needs to display the contact telephone in the eye-catching position, the customer phone is the most valuable, but the quantity is very limited, and the improvement is very difficult. Instant communication will be a good way. When browsing the website, if you need to know more information, instant communication will promote communication. More importantly, the enterprise can take the initiative to contact every customer who is browsing the website, which is becoming the main means of network marketing.

Registration area, but in the process of customer visits, through the provision of more content to meet the needs of customers, such as: when customers browse products introduction, link products white paper, if the customer is interested, simple product profile is not enough, it will need more complete product introduction, and customers will inevitably Click on the product white paper, and so on, can design more content to meet the needs of customers. When customers get this information, they need to register, but the registration mode needs to be changed, and the registration information is divided into contact information and demand information. Besides the basic contact information needs the customer to fill out, the rest information can be completed through the choice way, thereby improving the possibility of customer registration, etc., in short, the website visitor will become a real customer and need more. Website registration can not be ignored, but website registration is not simply set up.

Interaction

In addition to the above, there are: customer message, online broadcast, Integrated SMS and so on.

Only by managing customer information can we improve sales.

We must manage well.

Potential customers

Information can ensure continuous help for sales.

The customer information obtained by various ways is composed of contact information and demand information. Usually the information obtained is unstructured information and can not be managed. It needs to be organized into structured information, such as questionnaires, and then integrated, because a customer can include multiple contacts, multiple needs and multiple activities, which is called customer cues management, so as to distinguish whether it is an opportunity or not.

Generally speaking, the conversion rate of sales opportunities is only 5%, and more customer cues need continuous cultivation. The nurturing plan is to establish various marketing projects, promote customer participation, obtain more information, and then integrate into it to identify whether opportunities are available. This process is for machine mining. Therefore, managing customers is good contact management, clue management, activity management and opportunity mining, which can improve sales.