Express Fees Rise By &Nbsp; Online Stores Now Face Three Difficulties.

Express fees rise, the third party platform charges high, no bottom line.

Shop youth no longer?

"Open shop profits can not be thinner, now logistics freight price increases, online to do a

Online stores are facing three difficulties.

Investigation case

Invest steadily

Comparable shop

"Deposit 50 thousand, 5000 yuan a month."

Ms. Deng, 28 years old, had no job since she got married two years ago, and opened a shop a year and a half ago in a shopping mall.

"Free area traffic is very few, Internet users can't find this shop at all."

She said that the third party trading platform would distribute most of the traffic to the charging area.

And the higher the monthly rent, the more prominent the store is, and of course, the click rate will increase sharply.

Taking Ms. Deng's monthly rent of 5000 yuan as an example, her click rate is close to 100 per day, but less than 10 hits are effective.

Therefore, some of the relatively strong shopkeepers will increase their investment in shops, and some of them will be able to invest in stores.

There is no bottom line.

Ms. Xu, who sells accessories and shoes at a website, entered the store two years ago after graduating from university.

"It can't be all photographed on white paper or white cloth, some accessories should be worn on the body, and people must be helped when shooting."

She said that because of the small investment in jewelry, the shops with low monthly rent were chosen.

However, for the sake of beautiful pictures, she bought a series of photographic equipment, such as SLR camera and reflector, and sometimes asked for pictures.

In addition, some businesses also spend money on sending goods and outsourcing services.

"In the competition, business costs have gone up step by step, but businesses are desperately pressing prices down."

Ms. Xu felt very helpless. She saw the same products, she knew the price of each other's purchase, but in the network environment, some businesses in order to win more clicks and repeat customers, "there is no bottom line to bargain."

Not only that, the third party trading platform starts to engage in activities every festival.

"During the activity, not only the goods are discounted, but also the shipping cost."

Low profit shopkeepers like Ms. Xu will almost always lose money if they take part in activities. If they do not participate, the sales volume will only be supported by old customers.

The continuous increase in freight rates has a great impact on business.

Just last month, the eight ministries and commissions of the NDRC, the Ministry of finance, the Ministry of Commerce, the State Administration of Taxation and the General Administration of industry and Commerce jointly issued the notice on promoting the healthy and rapid development of e-commerce. It was mentioned that the application of network (Electronic) invoices will be launched in 22 provinces and municipalities such as Beijing, Shanghai and Chongqing.

It is understood that Dangdang and Jingdong mall are being implemented, but yesterday's Taobao owners said they had not yet received the notice that they had to issue electronic invoices for the time being.

A Lee shop owner said that the increase in freight rates is a difficult problem, although this part of the money is from customers, but no doubt increased the investment of consumers.

"The pportation cost of large goods is very expensive, such as buying a bookcase and a shoe cabinet, a total of only four hundred or five hundred yuan, but the freight cost will be tens of hundred yuan."

Lee told us that even if the average commodity, the express fee in 2009 was only 4 yuan or 5 yuan, and the single room product was generally up to 10 yuan, but now most of them are 12 yuan and 15 yuan.

If the customer purchases only 25 yuan, plus the express fee of 40 yuan, "willing to walk around customers will feel better to go shopping at the physical store."

Monthly sales of forty thousand or fifty thousand, but lose money every month.

In the interview, some unexpected news to reporters is that Wang Lian, a bedding owner in the 6 main stores in the main city, said, "doing online shops for over a year seems to have forty thousand or fifty thousand sales per month, but it loses every month."

She said with some reluctantly that she would have gone out of business if it hadn't been for the support of the physical store.

Wang Lian said, in a shopping website, our city made four pieces of textiles on the bed, and two have been withdrawn for a year.

Wang Lian calculated the accounts: there were 3 fixed employees in the online shop, namely, 1 shipper, 1 network attendants, 1 finance, and 10 thousand yuan in salary.

The third party trading platform has a monthly rent of 6000 yuan, a monthly promotion fee of several thousand yuan, and a few thousand yuan for office and warehouse rents.

The average monthly sales of the network is forty thousand or fifty thousand, less than twenty thousand of the profits.

She said that the reason why we have to do it is to pay attention to the market.

In her view, when the local stores are becoming saturated, they must continue to operate as long as they lose money.