2012 Sports Shoes And Clothing Events In China

　　 1. industry high inventory, slow growth in performance

It is understood that the first half of this year, Lining, Anta, 361 degrees, XTEP, PEAK and other 42 listed clothing enterprises total inventory of up to 48 billion 300 million yuan. The total inventory of Lining, Anta, XTEP, XTEP, PEAK and the 6 domestic sports brands reached 3 billion 721 million yuan, an increase of 22 million yuan compared with the total inventory of 3 billion 699 million yuan at the end of last year.

In addition, the whole industry grew slowly or even declined. Nike fell 12% in the first quarter, 14% in the first three quarters of the year, and net profit in the first half of the year, compared with the end of last year. Lining was -84.5% and -952, PEAK was -43.3% and -1067, 361 was -22.9% and -185, Anta was -17% and 29, and XTEP was 0.3% and 165, respectively.

　　 2. sports brand transformation fashion leisure

Under the situation that the market of sports shoes and clothing is becoming saturated, many sports brands have transformed into the field of fashion and leisure. Fujian style shoes and clothing The last barrel of the industry chain. Fashion leisure The plate looks very beautiful, but the transformation of enterprises is really a bone breaking matter. Fashion leisure and sports shoes and clothing are very different in the way of operation. They are different in R & D team, visual information, raw and auxiliary materials, supply chain platforms, market terminals and so on.

　　 3. London Olympic marketing

　　 London During the Olympic Games, local sports brands showed great powers. Lining won the sponsorship of the 5 gold medal dream teams of the Chinese table tennis team, the Chinese gymnastics team, the Chinese badminton team, the Chinese diving team and the Chinese shooting team. Anta provided the award equipment for the 10 International Olympic events of the Chinese sports delegation, and designed the Chinese sports delegation to receive the award dress "champion dragon suit" and so on. Because of the time difference, the domestic economic environment, the sports shoes and clothing market and other reasons, the marketing effect of the London Olympic Games is obviously not as good as that of the Beijing Olympic Games. According to their own strength, sports brand in China optimizes the corresponding Olympic resources effectively, and the Olympic marketing of each brand has its own characteristics. However, the Olympic marketing is only a part of the overall strategy of the enterprise, and it can not decide the fate of the development of the enterprise. After the Olympic Games, the local sports brands continue to move forward in an orderly way according to their own development strategies so as to survive in the fierce competition.

　　 4. Lining changed his mind.

The Li Ning Co announced in the HKEx announcement that the executive team adjustment plan was announced. The former chief executive officer Zhang Zhiyong retired from July 4th. TPG partner Jin Zhenjun served as executive director and executive vice president of the company. Su Jingshi, chairman of the China business division of Yum Sun Restaurant Group, became the independent non-executive director of the company. Before hiring the new chief executive, Li Ning Co will be led by Jin Zhenjun, the founder and executive chairman Lining and executive vice chairman Jin Zhenjun.

　　 5. XTEP push channel business strategy

Xiao Lihua, general manager of XTEP e-commerce, said that XTEP will start e-commerce in all parts of the country. The focus of XTEP's business is to strengthen the channel integration of the whole network, including online and offline as well as mobile terminals. XTEP's focus shifted from shoes to running shoes, focusing on running event marketing, including the establishment of XTEP's "running club", sponsoring the 2012 Tianjin International Marathon, the Zhengkai International Marathon, the Yangzhou Jian Zhen International Half Marathon, and Xiamen International Marathon.

　　 6. Jordan sports and fly Jordan to court.

Basketball star Michael Jordan The Chinese sports uniforms and footwear manufacturer Jordan sports Limited by Share Ltd (hereinafter referred to as Jordan sports) is alleged to have infringed on their right to name. Jordan sports even registered the Chinese translation of Jordan's two children, and the company is seeking listing on the Shanghai Stock Exchange. Because of alleged disputes over trademark / name infringement, it has been accused of misleading Chinese consumers, and Jordan sports has been postponed.

　　 7. listing of expensive birds

In May 9th of this year, the birds were scheduled to issue 100 million shares and raise 880 million yuan. However, due to the overall situation of the industry and other reasons, you will face the embarrassment of "performance". According to the data, the turnover rate of the birds increased from 6.40 in 2009 to 9.44 in 2011, that is, the stock turnover period was shortened from 56 days to 38 days. However, the company's stock in 2011 increased by 57 million yuan compared with the end of 2010, an increase of 65.68%.. In addition, the company was a foreign-invested enterprise, and was exempt from income tax in 2008 -2009, and the income tax was reduced by half in 2010 -2012. But since 2013, if no other new preferential tax policies have been introduced, the income tax rate will return to normal. In 2011, 2010 and 2009, the net income ratio of income tax concessions reached 10.36%, 14.85% and 30.46% respectively.

　　 8. PEAK's internationalization road

PEAK's all American flagship store opened in Melrose street, West Losangeles Hollywood, thus officially entering the world's largest sporting goods market, and began competing with international sports giants Nike and Adidas. When PEAK changed its name, it took "creating an international brand" as its strategic goal. In recent years, PEAK carried out a series of actions. Internationalization The road opened in the United States. The London Olympic Games sponsored seven countries, joined hands with NBA, FIBA, WTA and other international event organizations, and co operated with more than 20 top NBA stars. There are indications that PEAK has a long-term plan for its internationalization. Of course, some people think that the internationalization of PEAK has been too late. At this time of the industry situation, internationalization is too difficult. So, how far can PEAK's internationalization go? Let's wait and see.