Expo: Lighten The World And Improve The Quality Of Life
At least 13 thousand overseas buyers came to the Expo to make the exhibition a truly "sourcing destination".
In the procurement force, there are both pnational purchasing groups and invited "old friends", as well as overseas businessmen who come here to find business opportunities after understanding the information of the Expo.
At the meeting, the pnational purchasing groups such as Japan's South Hong Kong Business Association and the American Chi Mai company adopted the "two leg walk" way to improve the efficiency of procurement. On the one hand, they held special procurement briefings, face-to-face communication with target suppliers, and on the other hand sent professional purchasing staff to watch carefully the market information needed.
The effect of the initiative is striking. This year, the third South Hong Kong business association that participated in the Expo was sent to 8 people's procurement team, hoping to purchase more than 100 commodities including leisure products, kitchen daily necessities, etc.
A person in charge of the South Hong Kong Commercial Office said that in the past, the company's procurement in China focused on the Southern China area. Now, with the maturity of the manufacturing industry in Zhejiang, the products are very competitive. Now half of the company's purchases are in the East China region. The TRIAL group from Japan also has 20 procurement officers, with a wide range of buyers, such as stainless steel buzzers, cotton washcloth, sun visor and non-woven respirators.
Zhang Qiushi, who is responsible for grocery shopping in TRIAL group, said that TRIAL accounted for 20% of products from Zhejiang and more than 80 stores in Korea.
Daily consumer goods from Zhejiang are exported to overseas countries, enriching people's lives all over the world, and making overseas businessmen eager to Zhejiang products.
Household hardware - quality assurance, home furnishing kitchenware, bathroom products, household hardware products, these products around the home life is an important part of the Expo, and they are also representative products of Zhejiang consumer goods.
In terms of kitchen utensils alone, China is one of the largest kitchen consumption market and OEM center in the world, and many areas in Zhejiang are important kitchen utensils, such as the Shengzhou area.
At the Expo, we also found many kitchen utensils manufacturers.
Cixi Jinxiang kitchenware Co., Ltd. arranged a generous and spacious special booth on the spot.
The company specializes in the production of high quality kitchen utensils of non stick cookers, which has introduced advanced technology and production technology at home and abroad. The products are made of high quality aluminum alloy and high quality non stick coatings such as the United States and Japan. The products are exported to Japan, the United States, the Middle East and other countries.
Wang Cheng, general manager of golden elephant, said that one hundred percent of the products exported to Jinxiang kitchenware were exported. At present, the rise of the RMB exchange rate has brought some pressure to the export business. For this reason, the price of Jinxiang company has increased by 15%-20%, which has been understood by the old customers, but it has also brought some difficulties to the new customers.
Nevertheless, the golden elephant is still very fruitful at the Expo. I saw at the scene that two businessmen from Morocco are looking at different styles of products carefully.
It is understood that these two are golden customers.
It seems that stabilizing the existing customers with stable quality is an important way for enterprises to digest market risks.
Exhibitor Ningbo Huasheng has also displayed rich exhibits. The company pays attention to "importing and promoting exports", and actively introduces advanced materials and science and technology from abroad, and introduces all kinds of advanced equipment at home and abroad, so that the quality of the products can be effectively guaranteed. It will build itself into a powerful modern kitchen cooking utensils and small household electrical appliances modern production enterprises, to maximize their competitiveness in the market.
Featured exhibits - sometimes a bright spot is enough for small products to make "big difference".
In the fierce market competition, as long as there is a bright spot in the product, it can touch the hearts of consumers.
Therefore, whose mind is ingenious and whose bright spot is "wonderful", it can make the market "buy it".
As we all know, SMEs are the main body of small and medium enterprises, and the wisdom of exhibitors in product innovation and the importance attached to details are often the reasons for their popularity.
At the scene, a giant handmade cloth shoe in front of the booth of a hand-made cloth shoe manufacturer in Jinhua is very eye-catching.
The shoe factory official said that their shoes were all made by hand, and soles were traditional ones.
Because of the combination of tradition and modernity, cloth shoes are very popular with Chinese and foreign businessmen.
People can also observe that while inheriting the tradition, the enterprise also pays attention to the integration of innovative factors. The cloth shoes have both traditional embroidered vamp and design elements of casual shoes.
The company also designed cattle tendon pins on the bottom of the cloth shoes, which are both water resistant and wear resistant.
Zhejiang native bamboo, wood and other materials are also widely used in the production of consumer goods.
In the trend of ecology, health and environmental protection, Zhejiang businessmen seized business opportunities early and launched various kinds of healthy household products.
In terms of bamboo, some enterprises use bamboo to make handicrafts and daily necessities. Some enterprises make use of the progress of technological means to dig deep into the application of bamboo fiber ecological textiles and bamboo charcoal.
Among them, enterprises from Anji of bamboo township have displayed all kinds of bamboo fiber textiles and bamboo products in all directions.
Making small products special is not only a technical problem, but also a problem of life art.
I saw at the scene that in a large range of household textiles, a exhibitor launched a radiation apron for pregnant women, in addition to emphasizing the functionality of the product, the shape is also very beautiful. The design also takes full account of the various elements that the housewife needs in the kitchen.
In this way, the price performance and quality of the products have been improved.
Active thinking, detailed consideration, and taking measures according to local conditions.
The "flexible" features of Zhejiang enterprises are shown here - and there is reason to believe that "made in Zhejiang" will gradually become a good partner for people all over the world that are hard to abandon.
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