Fifty Brilliant Achievements: "Underwear Predators" Coming Out Of The "Chinese Acupuncture Association"
< p > as the traditional needle spinning industry, the evolution of < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > witnessed the development of China's economy.
In March 1979, the famous French fashion "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "Pierre Cardan fashion team for the first time came to Beijing and Shanghai to perform. It marked" a target= "_blank" href= "http://www.91se91.com/" > clothing "no" > the industry entered the era of "hundred flowers bloom". The Chinese bid farewell to the uniform Zhongshan dress and went to the fashion diversification era.
In the process of pformation from planned economy to market economy, the "China needle cotton trade fair" and China International needle "a target=" _blank "href=" http://www.91se91.com/ > textile < /a > exposition "are witnessing the development course of Chinese clothing industry, especially the needle spinning industry, and also the witness and promoter of the rise of the brand of the needle spinning industry.
Underwear predators coming out of the "Chinese acupuncture club" are in the fashion market.
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< p > < strong > conventional underwear: Bronze cattle and three guns are good and cool. < /strong > < /p >
At the eighty-sixth China knitted cotton fabric fair and China International Textile Fair, P, one of the leading brands of conventional underwear, has become the star brand in the "Chinese Acupuncture Association" exhibition with technological innovation.
The brand new freet warm series is made of fright's high comfort raw materials, cotton and elastic materials, and its thermal insulation rate exceeds 30% of the thermal underwear standard. It has become the new favorite of the agents in the exhibition, and the bronze cattle also rely on the "middle needles" to further enhance the image of the brand so as to achieve the best effect of brand promotion.
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< p > the predecessor of Shanghai three gun is Shanghai knitting nine factory. Under the leadership of Su Sheng Nan, it made a drastic reform. It determined that we should do a good job in product development, technological pformation and quality centered enterprise management policy, so that enterprises could develop a new force.
In the early 90s, enterprises seized the opportunity to implement the three gun trademark strategy in the difficult situation of the national knitting industry, and promoted the rapid development of the three guns with the competitive market of superior products and the enlargement of scale through annexation.
Relying on the "middle needle society", the three guns have made frequent appearances to win hearts and win the market and become a banner of China's textile industry.
Yi Er Shuang is the leading brand of conventional underwear, and has further expanded the market by advertising and participating in the "Chinese Acupuncture Association" to enhance brand image.
With the rise of Yi Er Shuang, the development of the entire knitting industry has been brought, and a revolution of underwear has also been brought.
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< p > < strong > thermal underwear: North Polar South Pole color > /strong > /p >
< p > in underwear industry, no category can attract the attention of the industry like thermal underwear.
A concept, coupled with overwhelming advertising, makes consumers crazy.
In those days, thermal underwear became the darling of the market by relying on advertising and participating in the "middle needles". Some leading brands became the "ATM" for agents to scramble for.
Since 2000, the thermal underwear market has rapidly increased, and tremendous business opportunities have attracted many enterprises to enter. According to statistics, the number of enterprises in hot underwear development peak reaches 500.
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< p > thermal underwear to participate in the "middle needle" big hand action, become the market's praise, also achieve the height of the brand.
The north pole has participated in the eighty-third session of the Chinese Acupuncture Association, and its 400 square meter booth has become the largest single brand area at that time. The 87 exhibition has refreshed two exhibition records: first, the exhibition area of the color ribbon is 600 square meters, and it is proud of the whole audience. Two is the largest number of enterprises that rent large area booths.
Famous enterprises and new enterprises compete to choose large area booths, so that "dragon tiger fight" becomes a classic case of marketing.
At the eighty-third China acupuncture conference held in Guangzhou in 2004, the "joint fleet" composed of ten enterprises of Wenzhou needle and cotton fabrics was appraised as one of the three highlights of the trade fair, opening up the largest group exhibition in the history of "needle society".
The Antarctica was founded in Shanghai in 1998 and has been reshuffled by the 2000 thermal underwear industry. By the end of 2004, the Chinese market share and sales volume of Antarctica ranked the first 6 years in a row.
In terms of market resources, there are 15 million consumers and 20000 terminals. The total sales volume is 1 billion yuan, and the fixed assets of enterprises are more than 300 million yuan.
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P > < strong > bra brand: cat water flower Ya Ya /strong > /p >
Bra, as the most distinctive category of underwear, is the pronoun of sexy fashion. As the most fashionable industry, bra has developed into the most important industry plate in underwear area. P
In the 86 session, the fashion lingerie brand represented by bra class has been exhibiting for the first time. The exhibition area is 400 square meters.
The release of fashion shows and fashion trends for the first time was introduced into the "Chinese acupuncture club".
Dai Bolan, Jia Dan, Yuan FA, Puli Shi, Du La Mei, Fang Fang Wang, Dai Lian, Dai Xianni and other brands are on the same stage.
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< p > at that time, as a rising star of branding brand, the water flower was still dominated by the East China market. When taking the first time to participate in the "middle needles" in Beijing, the effect that we could not think of could be achieved. It also marked its progress as a regional brand to the national brand.
In the 87 Shanghai intermediate needle Association, the 250 square meters of booth area was used for the first time to display its brand image to the market for the first time. It became one of the star brands of the exhibition. Since then, the water flower has been participating in the "China Acupuncture Association" for several years, and has finally completed the layout of its market network from Zhejiang as the main force to the whole country.
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Similarly, as the leading brand of Zhejiang, P has been relentless in marketing, such as organizing various activities, exhibiting the "middle needles" in large numbers, and asking stars to help them, so that the influence of the brand of Asia can be rapidly spread through the China needle platform, and the height of the brand will be achieved.
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"P", as the representative brand of Hubei, the cat person, with the cat's sexy, in the "middle needles", its unique shape, large field activities, let cat people quickly spread across the country, become one of the most outstanding brands in China's underwear market.
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< p > < strong > home clothes brand: New World family, "Rui Connie" < /strong > /p >
< p > Home obeys previously no one knows in the boudoir. Through platform publicity, it has become a hot spot in the market.
Especially in March 16, 2007, the China Textile Business Association's home furnishing dress Specialized Committee was held in Jiangsu during the "middle acupuncture conference". This is a great event in the industry and also a watershed in the development of home furnishing industry. This indicates that the home furnishing industry will get rid of its accessories and accessories and become an independent industry to serve the society.
The "new world family", which was held at the eighty-seventh China Cotton Textile Fair in 2006 at the Shanghai International Expo Center, unveiled the concept of home with its professional home furnishing design.
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< p > > as the brand mark, Connie, who "refined the life, stems from the persistence of beauty", has participated in the "Chinese Acupuncture Association" for several consecutive sessions. Its unique pavilion design and novel product style have become one of the largest exhibition hall of the time.
And through this platform, Connie has further elaborated to the market its brand concept, as well as the superior concept of home furnishing life.
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< p > Qi Rui as a dark horse in the market, with Shantou as the production base and Beijing as the marketing headquarters, has completed the magnificent pformation of the enterprise, and the "red carpet" has accelerated the rapid development of the brand and become one of the new leading brands.
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