2013, Luxury In The Snake Year.

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< p > Fa Hai does not understand love, Lei Feng pagoda will fall.

Luxury brands do not understand love, and Chinese a href= "http://www.91se91.com/news/index_s.asp" > market < /a > results will fall.

Today, amid the global economic crisis, this is very serious.

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P, so when we go to the Chinese new year, we will find that the luxury brands from the West are more and more enthusiastic about the Chinese theme season.

In recent years, the Chinese wind that has been blowing hard has not weakened at all.

For the twelve Chinese zodiac animals, such as dragons and snakes, which originally had different meanings in western culture, they have appeared in various luxury designs in recent years, which are in line with Chinese culture and consumption habits.

Is the economy deciding aesthetics, market deciding design, or world cultural integration, or merely coincidence? < /p >

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< p style= "text-align: center" > Chen Yao once appeared in the Lanvin snake totem Series in Paris fashion week < /p >

< p > < strong > gathering Chinese style and snake year is no exception. < /strong > < /p >

< p > in Chinese traditional culture, serpent is a little dragon, symbolizing rebirth and longevity, mysterious and intelligent.

In the west, both dragons and snakes have very different meanings with China, so there are not many elements of dragons and snakes in western design.

But in recent years, luxury brands from European culture seem to have changed.

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< p > Chinese wind has flourished ten years ago, and all kinds of Chinese elements are used as "exotic customs", but now they are quite mainstream.

Last year, it took the second place in the luxury market and climbed to a peak in the special position of "dragon year" in China.

All kinds of "dragon" appear in jewelry, < a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" and accessories. Even the world's oldest watch brand has launched the Chinese calendar of pure heavenly stems and Earthly Branches and the calculation time, which makes the "Dragon Descendants" feel very proud and proud.

It is not surprising that long Ben is one of the most special Chinese zodiac signs. However, with the advent of the snake year, all kinds of "snake" elements appear.

Is it true that China has affected the market direction of luxury goods? < /p >

< p > the eastern trend of Paris fashion week at the end of last year has left a deep impression on people. Following the Milan fashion week, more and more wild and mysterious "Python" tide, Salvatore Ferragamo, Roberto Cavalli and other 2013 spring and summer show, the "Python" dispatched, together with Chloe, Prada and Lanvin, raised the serpent tide to the market.

It is foreseeable to coincides with the timing of China's snake year, and not to worry about exposure and sales.

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< p > the Swiss watchmaking industry, which is most particular about sticking to tradition, shows great enthusiasm for Chinese style.

Even tens of years, such as the same day, insisting on the constant brand shape, it also introduced the Chinese zodiac series, which covered the Chinese Zodiac's annual engraving table on top of the watchcase.

Vacheron Constantin launched the snake table on the 2013SIHH just now, and began its "twelve year plan" of the Chinese zodiac series.

Not to mention the earnest research of Chinese culture, not only last year, we launched the dragon and Phoenix series watches, but on the basis of the snake theme jewellery table, we launched a super thin limited wrist watch for Chinese people in the year of snake.

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In the P jewelry industry, SWAROVSKI continues to introduce the Chinese Zodiac ornaments which are very popular with the Chinese people, while the major jewellery "a href=" http://www.91se91.com/news/index_f.asp "brand" /a "also launched Lunar New Year pendants in response to the corresponding years.

However, perhaps the number of Bvlgari in the year of snake is the most gratifying.

Although OMEGA claims to use the gas pipe design earlier than it does, it is indeed Bvlgari's utmost to bring this design to the extreme. All kinds of snake shaped watches and jewelry accessories are deeply rooted in the hearts of the people, making the design elements of "snake" go deep into the brand gene.

At the beginning of this year, the brand took the opportunity to hold a serpentine antique exhibition in Beijing, Shanghai. All kinds of beautiful snake jewelry will be sold this year.

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< p > in mid January, the Swatch watch of the world's largest watch group SWATCH group launched the special edition of this year's White Snake Legend in Shanghai. The conference site was built into a classic scene in the White Snake Legend. The oil paper umbrellas on the nine curved bridge, the pavilion and the candlestick carved in Chinese love poems are the classic scenes of love stories between Xu Xian and the white lady.

Chen Suzhen, President of SWATCH Group China, said: "we communicate with Switzerland every year to find something to integrate Chinese culture with the Swiss tabulation industry.

This year is the year of snake, and the legend of "White Snake" is also popular among the people. We certainly can't let this wonderful story and chance pass away. < /p >