Textile Enterprises Increase New Product Development And Make Products Upwind.

< p > in May of this year, the annual commendation and forum of the "2011 textile industry annual innovator" sponsored by China's "a href=" http://www.91se91.com/ "target=" _blank "textile" /a "Industrial Federation was held in Beijing. Chen Yuming, chairman of Zhejiang red and blue textile printing and dyeing Co., Ltd., from Shaoxing County, won the title of" the 2011 textile industry's annual innovation figure ". It is also the only entrepreneur in the textile industry in Shaoxing.

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< p > as a printing and dyeing enterprise which is mainly engaged in weaving, printing and dyeing of high-grade fabrics, the products of red, green and blue are exported to dozens of countries and regions, such as Europe, America and the Middle East.

With the increasingly fierce competition in the export of textile products, the company has intensified its efforts in the development of technology and new products, implemented a new round of "dyeing and finishing revolution", and on the other hand, has actively adjusted the product mix, improved the quality of products, and persistently increased the market share at home and abroad.

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< p > < strong > independent innovation makes the product price rise less than /strong > /p >

< p > 2012, the enterprises encountered more difficulties than the financial crisis: the export market did not expect to recover in the short term, and the increasing cost and financing difficulties made the operation worse.

At the beginning of this year, 9 textile companies from China, including the China Textile Information Center, the national textile product development center and the sponsor of the TEXWORLD exhibition, organized by the Frankfurt exhibition company, France, launched the exhibition.

As one of the representatives of the participating enterprises, the harvest of red and blue is quite good.

"When our products are placed in this exhibition, the rich flower pattern and exquisite printing technology are recognized by European buyers.

Influenced by European debt, China's textile exports have been affected. At the exhibition, our foreign trade orders have gone up and down, especially the chiffon and pure cotton digital printing fabrics have been favored by overseas buyers. The number of field orders has reached 10 million meters. After that, more than 20 overseas customers are working further with us.

Huang Xinming, deputy general manager of the company, talked to reporters.

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Under the influence of the big environment, the sensitivity of European and American customers to order prices has been increasing. However, the products of red and blue have been raised by 5% this year. P

"Through a few days of exhibition contacts, most European merchants expressed acceptable price increases, but the requirements for delivery time were improved.

All along, the company attaches great importance to product development, all products are original design, and can develop nearly 20 new products every day. The added value of products is 20% higher than that of similar products.

Through participating in the exhibition, we deeply feel that rapid reaction is the necessary capability for overseas development of local foreign trade enterprises, and continuous R & D capability is a magic weapon for enterprises to take orders. "

Huang Xinming's explanation is whether the price increases will affect sales.

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< p > in recent years, red and blue have paid more attention to the allocation of innovative resources worldwide, the introduction of international advanced technology and equipment, and the overseas recruitment of "a href=" http://www.91se91.com/ "target=" _blank "designer" /a ", and cooperation with various design offices at home and abroad to ensure that the original flower pattern is continuously supplied.

The company also works with Zhejiang Sci-Tech University and other institutions to achieve resource sharing and cooperative research and development.

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< p > in Chen Yuming's concept, technology and equipment can be introduced, but the core technology and key technologies can not be bought. Technological innovation capability is endogenous and is a necessary condition for the sustainable development of enterprises.

Therefore, red and blue always pay attention to the cultivation of their own scientific research strength, and continue to strengthen the core technology of red and blue on the basis of maintaining capital investment.

At the same time, we should persist in training talents, introducing talents, developing talents and retaining talents, so as to maximize the potential of talents and make contributions to the company's technological innovation.

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< p > < strong > multivariate innovation promotes pformation and upgrading < /strong > < /p >

< p > printing and dyeing industry is an important source of added value of textiles, but the bottleneck encountered by enterprises is the rigid constraints of resources and environment.

To this end, red and blue initiative pformation and upgrading, focusing on quality and efficiency, upgrading equipment and technology, invest 20 million yuan to successfully develop screen printing digital printing technology.

As the first enterprise to carry out "coal to gas" in printing and dyeing industry, the effect of energy saving and emission reduction has been felt by red, blue and blue.

Red, green and blue have set up a technological innovation system with enterprise as the main body and combining production, teaching and research, constantly enhancing the internal technological strength of enterprises, attracting technological personnel to flow to enterprises, and promoting the level of independent research and innovation by projects, utilizing overseas talents, technology and market resources, developing cooperation with foreign enterprises in patent technology and core technology, and gradually developing to autonomous technology, providing prospective technology reserves for the company's development, promoting technological upgrading of enterprises, and accelerating the upgrading of products.

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< p > since 2007, red and blue have cooperated with Japanese enterprises to develop digital printing technology for screen printing. When the financial crisis has not yet shown signs, it has taken the lead in upgrading and upgrading technology and equipment.

On the basis of digestion, absorption and improvement, in 2008, the company spent tens of millions of yuan to develop the technology of digital printing industrialization successfully, and realized the batch printing application of digital printing technology on traditional printing equipment.

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< p > to effectively improve product quality, the company is willing to reduce the production capacity of 170 thousand meters to 100 thousand meters per day, and turn to technology advantage and original design to benefit. Relying on the professional pattern design team, it continuously infuses innovative elements into the product, and the added product is worth the protection, and the market benefit is obvious.

At the beginning of this year, the company passed the qualification examination and field evaluation of the national textile product development center successfully.

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< p > < strong > exhibition marketing broaden channels < /strong > < /p >

At the same time, while emphasizing the company's brand building, red and blue company also spared no effort in the market development, and invested a lot of manpower and resources every year to participate in exhibitions at home and abroad in Beijing, Shanghai, Hongkong, Shenzhen, Keqiao, Las Vegas, Paris and so on. P

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< p > at the current Keqiao Textile Expo, Zhejiang's "red and green blue" a href= "http://www.91se91.com/news/index_c.asp" > textile printing and dyeing < /a > 160 square meters of the special exhibition hall is designed to be fashionable and dynamic. It has become one of the most dazzling "stars" in the Textile Expo, attracting many spectators.

It is learnt that the annual Expo will be attended by red, green and blue.

Huang Xinming said: "in the face of the changing market economy, the business mode of the textile market is also changing. The Textile Expo has provided a lot of textile enterprises with a chance to pform the marketing mode.

On the one hand, it will enhance the capability of independent innovation of enterprises; on the other hand, it will be a very good promotional activity and an opportunity to enhance brand awareness for enterprises by issuing the fashion trend, focusing on fabric exhibition and collecting information from all over the world.

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