Lining Became The First Brand To Win National Certification

Recently, Li Ning Co has obtained the certification from the Beijing State Sports Goods Quality Certification Center (NSCC in English), becoming the first sporting goods company in China to obtain sports wear products certification. This also means that the future "Lining" has a greater advantage in sponsoring the Chinese national team.

"As usual, there are sports teams that reflect that some sponsorship products can not meet the needs of athletes, and they can not guarantee their rights and interests."

"The launch of NSCC certification is aimed at ensuring the quality of sponsorship products and filling the gaps in quality control of sponsorship products," said the head of the relevant sports management center of the State Sports General Administration.

In the future, enterprises and organizations that have obtained NSCC certification will be eligible to sponsor China's national teams at all levels.

Guo Jianxin, chief operating officer of Li Ning Co, said: "Lining brand is a staunch supporter of Chinese sports, and it will not change after 2008."

The reporter also learned that Li Ning Co will release the 08 Olympic equipment, including the Chinese team table tennis, gymnastics, diving and shooting four Chinese team, in early June. Its design concept contains the blessing of athletes, highlights the sense of future and Oriental elements, and also puts a lot of top technology into different sports items. These technologies will directly enhance athletes' athletic performance.