Urban Beauty Underwear Brand Pformation Depends On Brand Power For Marketing.

< p > recently, the urban beauty who has attracted much attention from Lin Chiling heat advertising film has carried out a series of brand new upgrading around brand building, product upgrading and terminal experience, providing some successful reference for the development of brand marketing.

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After entering P in 2012, with the belief of "both inside and outside", the urban beauty decided to pform from an international operation route emphasizing quality and service to an international operation that emphasized both internal quality and external brand, and gradually completed the pformation from "product + sales" to "brand + marketing".

From the perspective of consciousness and strategy, urban beauty has already been at the forefront of the development of the industry.

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< p > today, clothing has changed from functional consumption to brand consumption, and the final form in the market is brand.

Product style, promotion and dissemination, terminal experience, three forces jointly solidify the style and connotation of brand, and brand image directly constitutes the sole driving force for consumers to buy products.

Especially in the clothing industry, brand has become the most favorable leverage for garment enterprises to solve the high cost.

This is especially true for enterprises with < a href= "http://sjfzxm.com/news/index_f.asp" > underwear < /a >.

Only by taking root in the enterprise brand building and improving the brand's ability to resist risks can enterprises be built on an invincible position.

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< p > some experts in the industry believe that in addition to a clear brand positioning, to show a beautiful brand, we must also choose the right way and means of communication.

The city beauty first signed Lin Chiling as the spokesperson and chief creative designer of the brand image, reconstructing the brand image of the urban beauty, showing the more fashionable and dynamic side of the brand, and rapidly increasing the consumer's awareness of the beauty of the urban beauty through the heavily advertising TVC in the mainstream media such as CCTV and Hunan satellite TV, and refreshed the brand activity of the urban beauty.

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The user experience of brand upgrade, urban beauty for different groups of people, upgraded the four major sub series of "urban couple", "city colourful faction", "city silk language" and "urban front side" for different groups of people. It also invited a series of store image upgrading measures guided by international famous marketing consultancy company. Through upgrading store display, shop assistant service, product image, popularizing standardized service terms, membership services, etc., we made high-quality a href= http://cailiao.sjfzxm.com/matertial/show/ default.aspx > shop /a, supplemented by the three modules of its own R & D creative design center, logistics center and electronic data platform, so that consumers can truly experience the new charm of "Yue fashion" underwear brand. < p > in addition to improving enterprises

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< p > such a series of brand upgrading measures have laid a solid foundation for the development of < a href= "http://www.91se91.com/" > urban beauty < /a >.

It is understood that urban beauty will start the "Wan Dian plan" this year. It is estimated that the number of experiential shopping stores will increase to about 8000 in the next 5 years.

Insiders have commented that "the overall upgrading of urban beauty has led to the trend of the development of the underwear industry.

It not only helps urban beauties to consolidate the strength of enterprises, but also greatly improves brand influence and truly relies on brand power to carry out marketing.

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