LV Global Price Increase, Chinese Market Price Is 30% Higher Than Official Website Price.

Reporters learned yesterday that the flagship brand of LVMH has been raised globally in recent days. Although the company claims that China has the smallest price adjustment, the price of LV products in China is still higher than that in many other countries abroad. Login LV France official website query found that after the price adjustment, some Chinese products sold LV products still higher than its official website 30%-60%.

The price difference between the same luxury goods at home and abroad is usually explained by tariffs and high rents. However, recently CCTV survey found that India has higher import tariffs than China, but the retail price of the same product India Mumbai is lower than that of China. In addition, the same commercial real estate in China has been leased to international brands by 10 percentage points more than those charged by domestic brands.

In fact, in the first half of 2012, the sales performance of all the business groups of LV group declined slightly in China, and some brands suspended their stores in China. The report released just now by the World Luxury Association also shows that the amount of luxury goods purchased by Chinese people this Spring Festival has reached its lowest level in 5 years.

"The increasing price of overseas tourism and the widening of the euro's extravagant luxury goods are both factors driving the rapid growth of overseas consumption." the "2013 China luxury market forecast" released yesterday by the World Luxury Association also points out another important reason for the decline of luxury brand sales in China: the Chinese government's anti-corruption effect is remarkable, leading to a sharp decline in the sales of luxury gift market, and domestic retailers will go into a downturn.