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Swiss Art Watches Frequently Strive For Counter Attack.

2013/2/26 22:09:00 10

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January 21st to 25, the twenty-third Geneva advanced watch Salon (hereinafter referred to as "SIHH") opened as scheduled. Although there are only more than ten exhibitors every year, after decades of accumulation, SIHH has been able to compete with the Basel exhibition and become an important window to grasp the new trend of Swiss watch industry every year. The brand of this year's exhibition has changed slightly. PERREGAUX watches and Shang Wei Sha moved to Basel. The other 16 top watch brands became the focus. In the exhibition space of nearly 30 thousand square meters to display more than twelve thousand international retailers, media and industry representatives on their latest list, the exhibition also shows the ambitions of the Swiss watch industry to the world watch market in 2013. 
Last year, the Swiss watches and clocks showed a significant slowdown in exports to China, compared with the 57% and 48.7% growth in 2010 and 2011. Last year, its sales in China increased by only 0.6%, compared with P. Under the background that China occupies half of the world's watch market and continues to grow substantially for many years, this unexpected decline is undoubtedly a huge market shock. However, when the rumors of Swiss tabulation began to decline in China, Swiss tabulation pulled back a game at the end of the shopping boom. In an interview with the first financial daily, CEO, the world's largest shareholder, revealed that China's market grew by 198% in November 2012, a startling but unexpected rebound. 
The market counterattack against P will never stop here. This exhibition shows that the Geneva exhibition will be moved to Hongkong in September this year. It will assemble 13 brands in SIHH and hold a new exhibition in the name of "Watches &Wonders". According to the disclosure, the new exhibition will focus on the limited edition and the high priced version of the table. In addition to retailers and the media, special exhibitions will be specially invited at home and abroad. Contact time node and exhibition strategy, Swiss watch industry, the end of the festival market will be more obvious. 
In the smoke of P, let's see how the Swiss watch industry has launched a long-awaited strong counterattack in SIHH. 
 complex function prominent tight encirclement 
 on the annual SIHH, apart from the exhibition hall of each brand, a special exhibition hall will be set up to display the outstanding Swiss tabulation works under specific themes. This year's theme is "control time - clock history tour: discovery, invention and development". You can see milestone works of various brands in this exhibition tour: Patek Philippe's complex pocket watch, Jaeger Le Coulter's ultra thin pocket watch, count's gold coin watch, Rolex's spherical diving watch and so on. So many family style exhibitions seem to want to trace the special genes of Swiss tabulation. From this year's performance of various brands, especially the performance of complex watches, it is clear that the trend of inspiration and breakthroughs in history is clear. 
P, Langer, as the only brand of German blood flowing on SIHH, will bring a satisfying and complex watch to the loved ones every year with its unique preciseness and grace. But no one expected that this year, Langer's action was quite large, bringing the most complicated watch in the history of German tabulation. Lange Grand Complication complex complex watches set up a number of complex functions unprecedentedly, this watch equipped with L1902 movement gives life to some of the most sophisticated functions of the advanced tabulation Art: loud ringing device and loud alarm device, three asking time device, an integral dial and a double tracking pin chronograph with accuracy to 1/5 seconds, and a calendar with lunar display. In order to drive these eight functions, the inside of the machine is designed with three clockwork driving devices to provide power, and its complexity is obvious. 
 one of the most complex structures is the size and self alarm device. When it is set to be a loud mode, the watch will be used as an hour for every 15 minutes at the first time, followed by two times of the two rings. When it is set to be a small mode, two tone springs will ring one or three times every minute. When the hour begins, the bass reed will ring and report the hours. 
In the complex wrist watch of P this year, the function of double chasing needle has become popular. Not only is Lang Ge, double chasing pin timing function also appeared in Audemars Pigeut's Royal Oak Offshore watch series. This year, the series has launched a large complex function watch. The traditional automatic upper chain mechanical mechanism has set up three basic functions such as asking for time, tracking the needle chronograph and calendar three items. The modern watchmaking product made of titanium alloy and ceramics is limited to only three pieces, and has been dedicated by a professional watchmaker for more than 820 hours. 
 in addition, the function of "three questions" is also very popular. This year, the count continued to make a big fuss on the thin wrist watch. After launching the 5.34 millimeter slim slim watch last year, the count broke through this year and completed the ultra-thin automatic three question list, which became the first count of the three questions of the count. It lays down a thin and thin record of the clock and watch item: the thickness of the core is 4.8 millimeters, and the watchcase is 9.4 millimeters thick. 
 new functions create new force .
 three questions, tourbillon, calendar, world time... These complex functions are wonderful, but if Swiss tabulation is done by arranging and combining these complex functions, it will be boring. Swiss tabling craftsmen are exploring the possibilities of this inch of machinery day after day, and innovative designs and functions have emerged and even opened up a new chapter. On this year's SIHH, you can feel that the Swiss have quickened their pace of innovation. 
Less than P, Richard Mille, a brand with great speed and passion, has always been a pioneer of new functions. This year, it has even promoted 7 heavyweight new watches, each of which is quite innovative. RM 036 Jean Todt Tourbillon gravity measurement wrist watch limited money attracts the most attention. The Richard Mille tabulation team worked with the professional racing safety team to create a watch that could feel the physical stress that the human body suffered during the rapid deceleration. The gravity measurement system can measure and display the accumulative value of gravity G felt on the wrist of the wearer when the speed sharply decreases. The RM 036 gravity measuring device has more than 50 parts, but the size is only 17 millimeters. 
In the past years, Panhai always used the classic P as the main product, which made it difficult to distinguish the difference between models. This year, this appearance has changed significantly. Some new styles of watches have attracted a lot of attention, especially a 3 day power store timer with countdown function. The titanium watch PM00526 brings a refreshing feeling. 
 this countdown function is an ingenious device, adding a device that allows minute minutes to withdraw from the function of flying back to time. When the countdown is needed, the button can be pushed back for a minute by pressing the button on the lower right corner. Correspondingly, the countdown time will also be reflected on the small dial on the 3 point. The rim of the 55~60 dial of the large dial is painted orange, which is intended to provide a striking mark for the "countdown 5 minutes" of the Convention before sailing. 
 2012, Roger Dupe Dubuis (Roger) returned to its own watch factory, which also brought a heavyweight surprise. On this year's SIHH, the watch factory launched the Excalibur Quatuor watch to become the world's first silicon watch with four balance wristlets. 
 this watch is not easy to apply high tech silicon material to the watch case. What's more, it is also equipped with four innovative designs of balance wand. Because of the gravity force, the wristwatch's position changes with the wrists, resulting in the operation error. Although the tourbillon can partly solve this problem, the Excalibur Quatuor's four balance yarn provides a new solution: the four wheel pair operation can instantly offset the operational error caused by position changes. In other words, the gravitational pull of the tourbillon in one minute is offset by Excalibur Quatuor. The four wheels at the scene are driven at high speed of 16 Hz and are very dynamic. 
 Art wristwatch is more frequent than /strong. 
 a wristwatch that can be regarded as a work of art should not only have a stable and accurate movement, but also pursue the pursuit of detail and a magnificent artistic blessing. Perhaps this is precisely the idea that since 2012, the "Geneva imprint" that marks the highest machining standard has increased several stringent requirements for designs. This change has also made some Swiss watchmakers pay more attention to the artistry of watches and add a lot of bright colors to the market. 
Roger Dupe, who has always flaunted the "Geneva imprint of the whole product", has the fastest response to the latest standards. In this year's new exhibition hall, a giant sculpture of a golden eagle claw holding a key is hovered. The eagle and the key are the signs of "Geneva imprint". In this new product, a Excalibur Table Ronde round table knights watch is in the limelight. The twelve legendary round table knights with a sharp sword encircled a circle to replace the timescale, while each Knight's cast height was only 7 millimeters and varied in shape. It was first molded in three-dimensional mold, then cast in liquid pure gold, and then carefully carved for each detail. 
P, another brand devoted to "Geneva imprint", is also very interested in the art watch this year. In the "Metiers d 'Art master of art" series, three flower themed female watches form a "flower Shrine". This trilogy pays tribute to the The Temple of Flora, published in 1799, as a sample of flower illustrations in the British flora map in nineteenth Century. These three tables combined with enamel, carved engraving and gemstone inlay techniques, faithfully interpret the flower patterns of bird of paradise, Madonna lily and Chinese crane. The enamel part is from the hand of Anita Porchet, the master of Geneva miniature enamel. 
 just like Vacheron Constantin has "Metiers D" Art master of art series, Cartire's many product lines also have the most famous "Cartier D Art" series, aiming to combine the long history of decoration technology with watches. This year, Cartire explored the technology of metal beads and spliced gold and particle sizes into a cheetah pattern decorative dial. This process can be traced back to the BC, when the fine gold thread was heated to high temperature until it formed tiny beads. The whole process seemed to be the seed of sowing gold. Then, these gold beads are put into the decorative parts one by one, and are fused with the gold base by heating, so as to create the stereoscopic relief patterns of birth. 
 although the growth of Swiss watches and clocks in the Chinese market slowed down in 2012, they almost kept pace. However, after years of rapid growth, the market is still very large. It is not difficult to find Swiss people's expectation of this market from the performance of new brands on SIHH. However, SIHH is only the first training of the "2013 market counterattack". Even if it is brilliant, it still needs to undergo the test of time.