Love No Season Brand Clothing To Create A New Mode Of Clothing Sales Analysis

< p > the information provided by the China Federation of Commerce shows that by the end of 2010, Chinese people's "a" target= "_blank" href= "http://www.91se91.com/" > clothing < /a > consumption had already exceeded 800 billion yuan mark.

In recent years, the clothing sales market has made a group of rich businessmen and industry proud.

Because of its huge market space, short investment recovery period, high return rate and low operating risk, clothing sales still receive the favor and popularity of investors.

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< p > there are basically three modes of consumption in the domestic clothing Market: brand monopoly, boutique clothing stores and wholesale markets.

These three places of consumption face defects in the main consumer market, mainly in the conflict of value and price: < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > the value and price are seriously deviated from the price. Many high prices are backed up by the high cost of promotion and circulation costs, while the wholesale market caters to the price requirements of consumers, but there is no guarantee of quality.

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Brand clothing is guaranteed in the aspects of product quality, style, color and so on. However, consumers at home and abroad have already completed the overall layout of the Chinese market system. The brand stores have spread all over the country, and investors have reached the point where no cards can be done. Moreover, hundreds of thousands of barriers to entry have deterred later small investors, and these brands have gone beyond the limit of consumers to maintain the so-called brand image and deliberately raise the prices of products. The direct result is that there is no market price. At the same time, brand stores are running a single brand, limited by color, variety, style, texture and design style, and consumers have little choice and small service groups. < p > brand monopoly market

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< p > boutique clothing stores and wholesale markets: countless two or three line clothing brands, though relatively insubstantial, have low market awareness, poor quality, low grade, low consumer awareness and long brand development period. Once there is a slow-moving sales, they mean capital disruption and increase marketing costs and potential investment risks.

For investors, the desire to invest can not be aroused. Once the wrong brand is chosen, it can only be painstaking.

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At the same time, in the process of marketing management, especially in the process of purchasing and selecting goods, how to grasp the fashion trend, how to control the quality and how to reduce the loss of operation and so on is the key to decide the success or failure of investment. It is necessary for investors to have rich experience in the industry to manage it. All kinds of risk factors increase the opportunity cost and risk cost, and make small and medium-sized investors shrink from the garment market which is pregnant with huge business opportunities. P

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The brand clothing of "P >" Ai Fu "has its advantages of innate style, fabric, production and so on. At the same time, it also takes into account the quality of the brand clothing while selling at the same price. This brand operation discount mode plus personalized market demand makes all shop open and relaxed. Happy /p!

< p > a target= "_blank" href= "http://www.91se91.com/" > dress < /a > owns 2 kinds of shop brands, including the love and no season women's wear special products Museum and the ivory men's brand collection shop. It is becoming a new force to challenge the traditional clothing sales mode.

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