Market Sales Coldness Clothing Enterprises Go To Southeast Asia

Late orders are not available, and sales are cold. During the deceleration of economic development, Chinese garment enterprises went through a difficult 2012.

2013 for clothing Enterprises are also not optimistic. Where to go? Clothing companies will also face big exams in 2013. In such a grim reality, moving to Southeast Asia may become a Noah's Ark for garment enterprises.

　　 Vietnam and India

Data show that in the US market, the trend of order transfer is obvious. Taking men's suits as an example, the US imports from the world decreased by 9% compared with the same period last year, while imports from China decreased by 18.66%, while imports from Mexico and Vietnam rose by 23.55% and 11.36% respectively.

"Southeast Asia has had a great impact on us." Yiwu businessman Lou Liang once went to Vietnam to set up factories for processing, and the reporter revealed the production situation of Southeast Asian clothing enterprises.

Enterprises can entrust Vietnamese factories for processing, and technical personnel of enterprises follow orders to Vietnam. At present, factories are mostly high-end rubber pants.

In order to be able to transfer orders to Vietnam, some enterprises have a lot of trouble. In order to bypass the state's foreign exchange control, these enterprises first registered companies in the tax-free areas of China's Hongkong or Pacific island countries, opened accounts, and made money delivery with Vietnamese enterprises through these overseas accounts.

It is reported that the usual practice of these Vietnamese enterprises is to ship the raw materials and accessories needed for processing to Xiamen from all over the country, and then to Vietnam through container shipping. Lou Liang disclosed that the cost of the transportation process is very low, which is almost the same as the domestic cost.

Like Lou Liang, after some cost and quota trade-offs, some powerful textile enterprises in Jiangsu and Zhejiang have even invested in Vietnam. It is reported that in Vietnam, a factory with 500 people will invest only $700 thousand.

For the neighbouring India, where labor is equally cheap, Chinese textile companies rarely set foot in it. Insiders told reporters that the biggest difference between Vietnam and India's textile industry is Vietnam. textile industry In terms of raw materials, technology management and so on, there is still a great shortage and dependence on foreign countries. But India has formed its own industrial chain as well as China, and India's role is more like China's rivals.

　　 Internal and external pressures increase inventory pressure

In the crowded Wangfujing of Beijing, the weekly manager of the global crocodile discount shop was at a loss. "In 2013, our peers felt very stressed and our sales fell very fast." The global crocodile sells mainly middle-aged fashion clothes.

"Our friends who are fast fashion brands produced in the same factory are not very optimistic about 2013." According to Zhou manager, staff members of a fashion sports company who also work on behalf of the factory have revealed that sales have dropped by at least 10%. "A brand that has a high share of outdoor clothing and supplies in the country has seen a 40% drop in its domestic sales this year." by Global crocodile brand Lou Liang, the head of the Yiwu plant who is responsible for the processing, also revealed to reporters. {page_break}

Another client of Lou Liang is a large clothing sales brand in the United States. "Shortly after sending the orders and samples, there was no response from the US side."

Lou Liang's response did not mean that he did not contact us, nor did he communicate with the sales, nor did he mention the order in 2013.

In previous years, the order of 2013 has already been issued at this time, and the Spring Festival is the busiest period for orders. "Now, workers can only drink tea and wait for news from the United States." Lou Liang said.

Not just for export, but also for the domestic market.

As of the third quarter of 2012, the total inventory of only 22 A share clothing companies in the third quarter reached an astonishing 38 billion 200 million yuan, and the inventory of each company exceeded 100 million yuan. Compared with the two quarter, 2/3 companies have seen an increase in the inventory of annulus stocks.

The above global crocodile discount operator told reporters, "because I often place orders and wholesale in a factory, I understand that the sales of individual fashion brands are also very serious, and the increase in inventory is a common situation."

Fast fashion brand Metersbonwe's inventory rose to more than 2 billion yuan in 2012. The company told reporters that "this year made a lot of decisions to clean up inventory quickly, such as the unified discounts of dealers and the establishment of special sales zones."

　　 Reduce location and sales volume

For most garment enterprises, how to eliminate inventory and ensure cash flow is still a problem that they must consider in 2013.

It is easy to see that there are many "crocodile" brands in the domestic market, and most of them locate in the high-end market. The "global crocodile" is a franchise brand. In recent years, it has been playing the role of "discount" and "clearance" in the golden street - Wangfujing.

"I have two global crocodile outlets in Beijing, but the situation in these two years is not very good, so now we have adjusted the market position." Manager Zhou is one of the distributors of the global crocodile.

The market position of "global crocodile" is gradually changing to the middle and low end market. Manager Zhou said that the product channel relies on the supply of goods provided by the head office, and on the other hand we need to purchase it ourselves.

Manager Zhou does not deny that "our own clothing and product procurement sites are in the wholesale clothing market in Xihongmen, Beijing." In the traditional sense, Beijing Xihongmen region is a product distributing center in North China's clothing and textile industry. Its products are mainly used for wholesale and low in price.

Zhou manager said that the middle-aged and low-end men's wear market is a relatively stable market, and the speed of product renewal is slow. For dealers, the risk is relatively small.

"This year, the performance of many domestic brand sales is very bad, so there are a lot of inventory products, they will sell wholesale, but we need to cut the label." Zhou manager also said: "because some clothes are difficult to cut trademarks, so our discount stores are not buying the main force of their stock. They sell large stocks to traders for export, which will not cause infringement in China."

Guo manager, who once was responsible for the inventory sale work of a well-known men's clothing brand in China, confirmed this to reporters. In many cleaning up stocks wholesale sites, "suits and shirts are not sold in units, but sold in pounds or in units such as" bags ".