Jiangsu Sunshine Textile And Apparel: Building Brand Development Momentum With Innovation

< p > < < a href= > http://sjfzxm.com/news/index_f.asp > > textile and garment > /a > industry. It is difficult to have a long term development without mature sales channels and attractive brands. Jiangsu sunshine group, founded in 1986, has gradually opened up domestic and international markets in the development of more than 20 years. On such a basis, Jiangsu Sunshine Group has come out of a feasible brand development strategy.

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< p > Chen Lifen, chairman of Jiangsu sunshine group, said that technology is the supporting point of the brand, and innovation is the driving force in the development of the brand. "People without me, people have me new, people are new and I am fine" have also become the management concept of Jiangsu Sunshine Group for many years.

In order to achieve the strategic line of high-end brands, from 1995 to now, Jiangsu sunshine group only has a href= "http://www.91se91.com/" > woolen spinning /a, and the clothing industry has spent 5% of its annual sales volume as R & D funding, focusing on building a R & D platform for science and technology and building a human talent plateau.

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< p > it is understood that in recent years, Jiangsu Sunshine Group has introduced more than 3000 talents in Colleges and universities in the textile and garment industry, accounting for 20% of high-quality talents, 1 national level experts, and 3 training objects for "333 p century academic and technological leader training projects" in Jiangsu Province, forming a high-quality talent echelon with state-level experts and doctorate as technical leader. Through years of efforts, the technological innovation system of "one stop and three centers" has been established with a combination of science and division of labor, namely, post doctoral scientific research workstation, state-level technology center, national wool textile new material technology research center and Jiangsu wool textile technology development center.

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< p > in addition to the importance attached to talents, Jiangsu Sunshine Group has constantly updated its equipment and introduced advanced technology to improve its hard power in technological innovation. In the workshop of Jiangsu sunshine group, there are not only the most advanced textile machinery in the world, but also the modern agricultural science and Technology Park invested by the group, which is also the most advanced greenhouse equipment.

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< p > under the support of a strong R & D system, the sun actively applies new materials, technologies and technologies to produce one generation, develop one generation and develop one generation, forming a batch of new products with high technology content, high added value, good market prospects and strong competitiveness, making 60% of the profits of the woolen garment industry come from new products and special products, such as nano antistatic worsted products, wrinkle free self-cleaning and comfortable worsted fabrics, and so on, effectively avoiding the vicious competition in the textile industry.

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< p > it is precisely with the high quality fabric products that the sun group has established a good supply chain relationship with dozens of famous international garment brands. "Sunshine woolen" has also won the title of "China's world famous brand". In the apparel industry chain, the Jiangsu Sunshine Group has launched the "vintney" high-end men's clothing, "Pompeii" a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > professional wear "/a", "Sunshine Fashion" new style business clothes and other clothing brands.

Among them, the "Sunshine Fashion" has been showing strong momentum since it was launched in 2008, and has entered more than 20 cities such as Beijing, Shanghai, Nanjing and Hangzhou.

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< p > May 2012, the Jiangsu Sunshine Group Technology Association was formally established and held its first general meeting. The establishment of the science and Technology Association is the result of Jiangsu Sunshine Group's pursuit of technological innovation for many years. Its establishment also marks the Jiangsu Sunshine Group's scientific and technological innovation work to a higher level.

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