In Order To Reduce Inventory, Spring Production Will Be Reduced. Spring Clothes Will Be Sold In The Discount Season.
< p > with the increase of temperature in recent days, there are many consumers shopping in spring in shopping malls.
With the end of 2012, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry "inventory for 3 years" remarks, the reporter interviewed found that this year's spring prices of major brands are not only flat, but also the amount of each item has been greatly reduced.
A brand attendant said, "we store a a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > each number is two pieces, and it is sold out.
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< p > does that mean that if you want to wait for the spring clothes discount this year, then you will lose the goods? < /p >
< p > < strong > Market: to reduce inventory, spring production reduction < /strong > < /p >
At the end of P > 2012, stock news about clothing industry had never stopped, and some people even said that the stock was enough for Chinese people to wear for 3 years.
The stock of the major brands is also quite alarming. In the first half of 2012, Lining, Anta, XTEP, PEAK, and PEAK, the total inventory of these 6 domestic sports brands reached 3 billion 721 million yuan. At the end of third quarter, YOUNGOR's stock amount had reached nearly 24 billion yuan, and the stock of red bean also had a stock of 3 billion 978 million yuan.
Mei Bang < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > and Semir costumes also reached 2 billion 199 million yuan and 1 billion 439 million yuan respectively.
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< p > the stock crisis hit, not only at the end of last year, many brands began to close some stores, but also affected the spring production this year.
After visiting the shopping malls of Zhongjie street, the reporters found that the price of spring clothes this year was basically unchanged from that of last year.
The biggest difference is that after trying on the dress, many attendants will mention, "each number is only two or three pieces, and it will be sold out."
When asked why, the waiter said, "it is also to reduce inventory, reduce costs, and produce less."
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P > strong > clothing factory: the present situation of the production of production < /strong > < /p >
< p > suddenly, the supply of the market has decreased. The consumer buying spring is likely to rely on first hand. Is the current situation of the clothing factory really true? Yesterday, the reporter interviewed Lu Fu Yan, general manager of Shenyang multi beauty dress and adornment Co. Ltd.
She said, "now clothing manufacturers have changed, from the original mass production after the listing, become the order now set production, is also to reduce inventory, otherwise it is likely to work for a year will lose money."
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< p >, Lu Fu Yan also introduced another change. "Now the five love market, some manufacturers will produce more than ten pieces of the twenty or thirty styles that have been designed, and sell them in the store, to see which pattern has more orders and more volume, so it will be mass produced, which basically avoids the problem of inventory."
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< p > in addition to selling in physical stores, many garment factories have begun to find another way to develop network resources and sell them online.
"One of the advantages of online sales is that we can see that orders can be reproduced, and they can be sold in advance, which is also a way to reduce inventory."
Lu Fu Yan said, and this year, she also has the idea of selling the clothing factory's Internet to expand the market and reduce the cost.
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< p > < strong > consumer: do you have any discount on spring clothes? < /strong > < /p >
< p > if all brands reduce production, does it mean that consumers who are late start are likely to have no clothes to buy? What attitude do consumers have? Reporters interviewed several consumers in the shopping mall.
Chen Yan, a 27 year old white-collar worker, told reporters, "I usually buy clothes in advance of a season, because their size is too large, and the original products are less. If you don't start early, it's often difficult to buy clothes.
This shopping also found that spring clothes are missing this year, so I have recently planned to meet the right ones to buy them.
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Qu Minghua, a consumer who always likes discounts, thinks that "the clothes that are newly listed are all positive prices, and the price of a dress is about 800 yuan, which is beyond my expectation. Almost every good clothes will wait until the mall has activities, and it will be cheaper."
But when it comes to the lack of spring outfit this year, Qu Minghua also said that this is exactly where she hesitates. If I don't know whether to buy spring clothes this year, I should still wait for the discount, and I am afraid that the discount will arrive, but the clothes that are desirable will be sold out.
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