TOMMY HILFIGER: Let The Concept Of Clothing Brand Manifest Itself.

< p > the junction of Robertson and Beverly Avenue in Losangeles, USA, and the new flagship store of Tommy Hilfiger opened recently.

To this end, Tommy Hilfiger also held two large-scale events in February 13th to celebrate its long history of cooperation with the arts, music and entertainment industry.

Fashion leaders and celebrities from all walks of life attended a cocktail party held in the new flagship store of Tommy Hilfiger.

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< p > > "I love Losangeles, this is a landmark place. We have opened shop here once again to show our constant concern and devotion to art and entertainment industry." Mr. Tommy Hilfiger said, "Robertson Avenue is the best location. The unique style of Losangeles is very compatible with the young and relaxed spirit of Tommy Hilfiger brand and the attitude of cynicism. It makes our brand concept clear."

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P, which was born in the 1985 and is deeply rooted in American culture, has often walked between the fashion industry and the rock industry. It has sponsored concerts such as rolling stones and Lenny Kravitz singers, and invited pop stars such as Beyonc to shoot brand advertisements.

Its brand activities always attract a large group of fashion enthusiasts to join in, like carnival.

But after 2000, it has experienced the closure of some stores, brand reinvention, attractiveness, and several acquisitions.

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< p > < strong > retro new shop < /strong > < /p >

Less than P, the flagship shop of the flagship store, with an area of about 613 square meters, still has the most distinctive Navy style. The entrance and exterior windows are decorated by antique brass.

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< p > the flagship store retains its original ceiling height, and the original Kut cottage roof has been restored to the original wood shades with direct exposure.

The artworks found in the last page of the last century can be paired with traditional American antiques to create an atmosphere of Tommy Hilfiger in the exclusive shops around the world - from the old anchor to the manual sailing ship to commemorate the company's 2013 spring theme.

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In P new flagship store, the tailored VIP dressing room and professional studio service team can meet all kinds of special needs of all VIP, stylists and TV movie studios.

The store has a rotating display screen, playing some valuable and representative star movie clips, such as Marilyn Monro's cowboy boots in the 1961 movie, the dress of Tina Turner's "Private Dancer" album, and high-heeled a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, Ayrton John's shoes in the "Captain Fantastic" album at its heyday, with the logo and star striped pattern boots, Michael Jackson's "Hilfiger" sweater and so on.

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< p > here, we can find the most complete series of Tommy Hilfiger products, including the men's and women's wear T series that best reflect the classic American style to cool style, and the global leisure series, which includes men's wear, women's wear, children's wear, swimwear, bags, footwear, sunglasses, hand watches and perfume.

Men's tuxedo style red carpet limited series is specially designed for the new flagship store.

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< p > to celebrate the opening of the new flagship store, the Tommy Hilfiger fund also announced a partnership with P.S.ARTS to commit a long-term art education course in two schools in the Losangeles campus.

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< p > P.S.ARTS is the only Artists-in-Residence program in southern and central California. The aim is to improve the quality of life of children by providing a comprehensive and sustainable art education for public schools and communities with insufficient funds.

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< p > < strong > reshaping brilliance < /strong > /p >

In 2010, after the acquisition of Tommy Hilfiger by P, Fred Gehring became PVH's global operation CEO, and Mr. Tommy Hilfiger continued to serve as the company's chief a a "PVH".

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< p > it is obvious that Tommy Hilfiger, founder and designer of more than 60 years old, is still interested in further upgrading this brand.

The opening of the new flagship store in Losangeles is an important step in its brand rebuilding.

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< p > not long ago in Europe, the Tommy Hilfiger brand also held a grand launching ceremony in London and Florence, celebrating its official launch of the first Tailored series.

This is the company's first fully affiliated brand of internal management.

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The < p > Tailored series is produced in the countries of Italy, Portugal and Eastern Europe.

In this series, the brand adds many cashmere high-end a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, including suits, trousers, pullovers, jeans and ties.

On the one hand, the company improves Tailored's basic products, but maintains its original price. On the other hand, it improves the luxury level, but still maintains parity and luxury positioning.

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< p > in China, the pursuit of freedom, individuality and spirit of struggle highlighted by Tommy Hilfiger is exactly what young people in modern China pursue. They hope to change their social class and live better than their previous generation on the basis of their own creativity and struggle.

Tommy Hilfiger is concerned about the ideological changes of Chinese youth. Under such a background, it came to China to open up the market in 2002.

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< p > with the expansion of partners, Tommy Hilfiger has developed very rapidly, and all the stores are conveying an "American classic and cool taste" shopping experience to consumers.

However, direct camp is also a general trend.

In March 2010, the Tommy Hilfiger group announced that it was directly responsible for the retail operation of the brand in China, and completed the restructuring operation of all regional Corporation in China in the second half of 2011.

At present, Tommy Hilfiger has opened 150 retail outlets in major cities such as Beijing, Shanghai and Chengdu.

In May 2012, the Tommy Hilfiger China official website also integrated retail stores and online e-commerce to provide online and offline one-stop service experience for Chinese consumers.

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The brand positioning of < p > Tommy Hilfiger can be summed up by three key words: Classic (Classic), Preppy Style (Academic wind), Twist (unexpected).

In fact, in addition to the core clothing products, today's Tommy Hilfiger product line not only includes men's, women's and children's clothing, but also covers shoes, swimsuits, accessories, perfume, household and bedding and bags.

As Tommy Hilfiger chief executive Steve of China said, the new product line is bound to dilute the clothing core product line, but for the Tommy Hi-lfiger that has already formed a sizeable coverage for the US market, it is more important now to make Tommy Hilfiger a representative of life style and values.

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