Fashion Upgrading Of Textile And Garment Industry Cluster In 2013

< p > on the website of the NDRC, a "a target=" _blank "href=" http://www.91se91.com/ > textile > /a > industrial characteristic area and industrial cluster development "has been pointed out: in the past ten years, China's textile industry characterized by regional and industrial clusters has undergone rapid development, and great changes have taken place.

But the development is not balanced, and there is still much room for improvement in terms of technological innovation, brand building and internationalization. There will still be bright prospects for the next ten years.

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< p > and in the past 2012, many fabric enterprises have formed the direction of development with regional characteristics. Facing the coming 2013, whether they are fashion, innovation or pformation, these industrial clusters have highlighted their respective regional advantages in further upgrading.

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< p > < strong > Quanzhou textile enterprises: Fashion upgrades March downstream, < /strong > /p >

< p > for the fabric enterprises of Quanzhou and Shishi, the fabric products nowadays should not only innovate in technology, make new patterns and feel, but also further develop new fibers, and make innovations through the following process.

Therefore, more and more fabric enterprises realize that it is necessary to complete the fashion upgrading of the industrial chain so as to achieve the goal better.

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< p > in 2012, the fabric enterprises in Quanzhou, Shishi and other places in Fujian have taken a step closer to fashion. They not only focus on fashion upgrading, but also have strong fashion and technology content, continue to be eco-friendly and functional, and pay more attention to product development and terminal market application.

In 2012, the 5 Shishi fabric enterprises chose to show their newly developed fabrics through "ready to wear show", adopting various high-tech functional fabrics, and blending all kinds of creative fashion elements in an ingenious way.

Many fabric enterprises are also extending to the downstream to enter the link of garment making.

"Through intervention in the garment industry, we can better grasp the pulse of the market."

Haitian material responsible person said, "only with terminal consumers to achieve communication and display, fabric brand can reflect value."

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"Chinese fabric companies are far from leading the fashion," said Bian Wensheng, vice president of Haitian material and fabric department. The main disadvantage is that P is not enough to understand the ultimate consumers.

He said, after all, fabrics should be made into a target= "_blank" href= "http://www.91se91.com/" > clothing > /a. Only fabrics that meet the needs of market orientation and consumer demand can lead fashion and occupy the market. Therefore, fabrics should not only be products, but should be regarded as art works like international brands, seeking for taste, popularity and artistic sense.

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"P" is exactly the same idea. In the second half of 2012, the "Chiin Wach fashion printing Trend Conference" attracted the attention of the industry.

< a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > Enterprise signing, a target= "_blank" href= "http://www.91se91.com/" > designer "< > > is a common matter. But as the middle link of the industrial chain, the fabric enterprise is signed" no "and" no ".

In Quanzhou, many local enterprises are also planning to link up with the clothing studios, hoping to enhance the fashion discourse through designers, and make product innovation through their fashion foresight.

According to industry experts, according to the development trend of the international fashion industry, fabric brand has become the driving force of the fashion industry chain, and shows the trend of constantly expanding to the terminal. The concept of "fabric first" is becoming a global trend.

In 2013, the fabric enterprises in Quanzhou and Shishi were looking for more opportunities for interaction. By strengthening their own "fashion communication skills" to achieve a tacit understanding with the designer's creativity, and through the completion of communication with consumers, the trend of the market was led.

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< p > < strong > Shaoxing textile enterprises: innovation and upgrading copyright protection < /strong > < /p >

< p > as a fabric development enterprise, while leading the fabric innovation, we create the brand as an independent act, endow the fabric with new connotation and significance, let the brand lead the fabric, lead the customers, and lead the market.

After the ebb and flow of the Shaoxing in 2012, a number of fabric enterprises with brand wins have emerged.

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< p > "brand products can not be too popular. They must be the most high-end and characteristic products of the enterprise. We specialize in classifying products, and aim to locate a number of high-end and high-grade jacquard fabrics."

Shen Jinpeng, general manager of Yi Zhen Jin Textile Co., Ltd. introduced that making fabric brand is to create fine products, correct positioning and keep up with quality service.

He said, now the company is doing "floral" brand fabric, in the production and development of fabrics, for mature women, reflects its elegant and elegant style, so companies adhere to the original elements at the same time, the integration of Chinese elements, reflecting the characteristics of this brand.

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< p > Zhejiang Xinle textile and Chemical Fiber Co., Ltd. is not very large in size, but it is very distinctive. It always focuses on fabric design.

The head of the enterprise said that the fabric pattern has condensed the painstaking effort and wisdom of the company's R & D personnel. Each is unique, full of creative inspiration, and every piece is worthy of the "high-end product".

Because of the wide variety of fabrics and most of the leading trends, the enterprise opened up the "fabric supermarket" in 2012.

In a showroom of about 600 square meters, there are more than 3000 fabric products in spring and summer and fall and winter in the two quarter. There are more than 6000 types of flowers in a year.

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< p > brand effect gains economic benefits.

After opening up the fabric supermarket, the cloth of Xinle textile can sell 2 to 3 yuan more than before. The most expensive fabric can be sold to 30 yuan per meter, and the profit can reach 5 to 6 yuan.

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< p > so many years of feeling and climbing and rolling, the enterprise realized a truth.

"Do not wait for the market to screen you, so sooner or later it will be eliminated by the market. Enterprises must be able to lead the market and stimulate consumption by themselves. Only by grasping the initiative of market demand can we get the pricing power in the market competition, so that we can remain invincible."

Now, it is not just clothing companies that choose Xinle textile products, but also Xinle textile companies.

The 6000 fabric types of fabric supermarket are not open to all customers, and the first class customers have the prior right to choose.

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< p > < strong > Guangdong textile enterprises: pformation and upgrading enterprise responsibility < /strong > < /p >

Less than P > Guangdong denim fabric enterprises have formed a large scale industrial chain advantage. In 2012~2013, pformation and upgrading became the most appropriate keywords for Guangdong cowboy enterprises.

From slogan to practice, every new measure confirms the upgrading of enterprises in pformation.

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< p > opening the new era of cowboy is the unique concept of Guangdong Zengcheng Xintang Zhicheng weaving factory.

At the 2012 Shanghai fabric exhibition, the sincere booth was divided into 3 chapters and 6 large series of fabrics.

First of all, the cowboy fabric has been used in the past. The first development of denim fabric is demonstrated in the series of tooling revolution and retro series.

Next is the cowboy fabric, which is divided into 4 series: the campus cowboy series, the blue noble series, the sexy series and the original ecological series.

The most noticeable thing is cowboy fabric in the future, showing some cowboy garments, reflecting the mutual cooperation between the upstream and downstream businesses.

Yang Bin, general manager of the company, said: "we should jointly develop green denim with Lan Jing and Dow, and provide" one-stop "service for downstream garment enterprises. Starting from every quarter product development of garment brand, we will not only recommend the latest denim fabrics, but also provide sample washing water service for denim flour, which is the determination to open up the new era of cowboy.

At the same time, this is also the focus of the work of 2013.

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< p > another cowboy fabric Guangdong Beijiang Textile Co., Ltd. put forward "we redefined the cowboy" four years ago. After four years, "we redefined, far more than Cowboy" became a new slogan of Beijiang.

In 2012, Beijiang textile started to develop the import fabric business. At present, it has worked with many well-known Fabric Companies in Europe and Asia to jointly develop the Chinese market.

As an export oriented enterprise, Beijiang has increased its strength in the domestic market in recent years, and domestic sales have occupied half of the sales volume of Beijiang.

In addition, Beijiang textile has been sparing no effort in social responsibility and sustainable development. It has demonstrated the products and technologies of environmental protection through every activity and exhibition.

In 2013, "environmental Cowboy" is still the product area that Beijiang textile vigorously develops, and "enterprise responsibility" is also the key word for Beijiang to develop in the first place.

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< p > in addition to the spare efforts of a single enterprise, the cowboy industry in Guangdong is also stepping up its pace.

Guangdong Junan denim garment research institute was founded and became the comprehensive R & D platform for pformation and upgrading of Shunde jeans industry; the first professional market of jeans textiles appeared in Guangzhou Zhongda textile business circle; the first New York New York cowboy town held a project promotion conference, and the Guangdong Guangdong cowboy textile research and development base, which was jointly established by the Guangdong Textile Association, also unveiled.

All these measures have made a comprehensive foreshadowing for the sustainable development of Guangdong cowboy enterprises.

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