Semir Is Facing International Challenges In The Competitive Market Of Strong Competitors.

< p > at present, China's "a href=" http://sjfzxm.com/news/index_f.asp "clothing > /a" market has entered a mature stage of competition. Apart from the rising local brands, international brands have begun to enter China.

As the main force of China's garment industry, private garment enterprises have experienced development in recent decades. The industry has shifted from processing trade and OEM to brand development, and is looking forward to finding business opportunities in the international market.

Semir is one of them.

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< p > Semir is a private brand named "a href=" http://www.91se91.com/ "leisure dress < /a", founded in 1997, based on Wenzhou and Zhejiang, and its products are facing the whole country.

After more than ten years of development, Semir has entered the first and second tier cities, with sales outlets all over the country reaching more than 7000, with an annual sales volume of about 13000000000 yuan.

In the competitive market of strong hands like Lin, Semir is faced with an international issue, and the pace of going out is relatively cautious.

According to Zhao Xiaobo, assistant director of Semir, in the next one or two years, the company will first put the market in Southeast Asia.

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< p > "Southeast Asian market may be closer to the mainland market climate, including consumption habits.

But from the international market, if we do not enter the European and American markets, it is not really going to the international market, so we intend to upgrade the product part, after upgrading, we will enter the European and American markets.

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< p > a product must face the localization of the product before it moves towards the international market, taking into account the upgrading of the product.

Zhao Xiaobo said, "a href=" http://cailiao.sjfzxm.com/matertial/show/default.aspx "> Semir clothing < /a > internationalization step is to solve the problem of its design style first.

In order to improve the competitiveness of products, Semir has continuously enriched its own design team and hired foreign designers.

At present, there are 120 Chinese and 17 foreigners in Semir's designer team, and domestic and foreign designers are developing products with different division of labor.

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"P >" our cooperation with foreign designers mainly includes two aspects: first, docking with international information and fashion elements; and two, co developing a certain product.

Domestic designers focus on internalization.

Therefore, the cooperation between Chinese and foreign designers is linked every month.

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< p > Zhao Xiaobo said that another problem facing Semir internationalization is the image of Chinese clothing in the eyes of foreign consumers.

For a long time, foreign consumers have misunderstood the quality of Chinese clothing, and think that the quality of Chinese clothing is very poor.

But in the face of strong foreign brand competitors, such as H&M and ZARA, Semir has shown enough confidence.

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< p > "in fact, the real advantages of these foreign brands such as H&M and ZARA are not the quality of their products.

For example, the strength of ZARA is that their reaction speed is faster, and the advantage of H&M is more cost-effective, but from the point of view of the product itself, these products and Semir products suppliers are coincident.

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< p > at present, there are many successful cases in the internationalization of Chinese clothing brand.

The leading brand of China's casual wear market, Metersbonwe, has opened up its market in the world. It has hired the famous TV play "jailbreak" as the image spokesperson and jointly released the new product with the American dream factory.

Bosideng, the leader of China's down garment industry, has spent a large sum of money buying a high-rise property on the South Street of Morton, the busiest commercial street in London, to open the first European flagship store and set up a European operation headquarters.

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< p > Semir has not yet entered the international market, but with its prudent development plan and self-confident business model, it will one day own its own world on the international stage.

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