The Gap Between Chinese And Danish Fur Technology Systems

The 2013 Copenhagen < a href= "http://www.91se91.com" > fur > /a > Summit Forum "P" held in January shows that the consumption market demand of "a href=" http://www.91se91.com "fur industry" /a "has increased very rapidly, with a growth rate of 31%.

In the past, the traditional fur clothing consumption market in the world was mainly concentrated in North America, Europe (such as Russia) and Nordic countries, and Europe and America were once the most stable fur sales market in the world.

However, in recent years, due to the tremendous impact of the economic crisis and debt crisis, the high-end consumption ability of European and American countries has declined, and the areas with strong demand for fur have gradually extended to China, which has relatively stable economic development.

In 2010, of the 2 million 500 thousand fur products in the world, China consumed 1 million 500 thousand, more than half.

According to statistics of China Leather Association, China's fur consumption is on the rise, and the market growth rate of domestic fur clothing is up to 22.4%.

It is estimated that the market volume of domestic fur will reach 16 billion 423 million yuan by 2015.

This undoubtedly indicates that China has become the fastest growing market in the world fur industry.

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< p > 2012, the cost of raw materials and labor increased. The price of fur increased by 20% over the previous year. In the environment of rising fur prices, the turnover of fur in Copenhagen in the last fiscal year was still more than 135 million euros.

Similarly, as a seller, why is Copenhagen so "calm"? It is also a hundred years of traditional Chinese fur, and how to occupy a place in the increasingly competitive market? < /p >

< p > market comparison < /p >

< p > China fur is facing growing pains. < /p >

In recent years, the fur industry in China has developed rapidly, and every link has made breakthroughs. Whether it is the establishment of brand internationalization, the establishment of information platform, or the fur animal breeding industry have reached a new stage. P

But the rising import and export data also reflect the problems existing in China's fur industry.

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< p > the industrial structure is not reasonable. < /p >

< p > the quality of fur is good and bad. < /p >

< p > in recent years, the International Fur tanning and dyeing processing industry has rapidly pferred to China. At present, China's "a href=" http://www.91se91.com "mink less than /a" accounts for more than 75% of the world's total processing, and has become a truly mink processing center, and the final mink garments and accessories are sold to Russia, Japan, the United States and so on.

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< p > according to statistics, in 2012, the output of fur garments of above scale in China was 4 million 440 thousand and 200, and the export of leather, fur and products and footwear industry was 69 billion 310 million US dollars.

In 2012, the analysis of China's fur products export quality status and industry development also showed clearly: with the rapid development of fur industry, there are various problems in China's fur industry. The quality of leather produced by us is quite different from that of foreign countries. The raw leather used for processing high-grade fur clothing in China is still 90% of the mink produced in Denmark and the United States.

China's fur imports increased steadily from US $172 million in 2001 to US $618 million in 2010, an increase of more than 259%.

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< p > it is understood that our country produces about 6 million pieces of fur every year, but because the aquaculture industry is not standardized, the varieties are not very good, and the breeding technology is not good enough, so the quality of the fur is inferior.

Take blue fox as an example, Finland fox fur sells for about 1000 yuan each, while the domestic blue fox fur sells for only 200 yuan each.

"The quality of domestic fur is difficult to guarantee, the good and bad are uneven, the density of imported fur is large, and the effect of heat preservation is really good."

"The production of high quality fur clothing can only be imported from abroad," said Mr. Xu, a fur garment export company in Hengshui, Hebei.

Su Chaoying, chairman of China Leather Association, believes that the industrial structure of fur industry in China is not very reasonable. Fur, which is in the upper reaches of the industrial chain, is unable to meet the demand of the largest mink processing power no matter in terms of quantity or quality.

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< p > the industry believes that another reason for the success of China's mink skin is that the industry pattern is dispersed. China's fur animal breeding is mostly in the form of self-employed households. There is a lack of necessary access and supervision mechanism. Under such a business mode, a small group of farmers will quit because of mistakes in decision-making, capital investment and technology.

For large and medium-sized farmers, there is no good ability to resist risks.

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< p > comment: to speed up the construction of professional market, for example, Wendeng, Shandong is the first county of mink farming in China. If we build a professional fur market in Wendeng Town, the most densely populated town in mink farming, or Zeku Town, we will not only solve the problem of mink takeaway, but also control the source and make the initiative of development in our own hands.

So as to attract more funds and processing enterprises to join.

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< p > sales mode is too traditional < /p >.

< p > pparency < /p >

< p > according to Zhang Shuhua, the honorary chairman of the China Leather Association and the executive chairman of the fur special committee, at present, in the field of leather trade, the international general is the fur auction. Although China has become a world recognized fur producing, processing and consuming country, fur trade is still very irregular.

In addition to the large scale farming enterprises have more stable customers and sales channels, most farmers rely mainly on door-to-door shopping.

This kind of trade mode is very poor in pparency, and it can not reflect the commercial nature of fairness and rationality. It is difficult for the farmers to understand the characteristics of the high quality skin, which makes it difficult for the quality concept to take root in the producers' mind.

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< p > comment: we should strengthen information construction, set up market information and hi-tech research institutions, understand market demand through information platform, and seize opportunities at any time.

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< p > brand missing < /p >

< p > reduce profit space < /p >

< p > because of the development history and product quality, the brand of fur clothing is still abroad.

Although fur manufacturers in China are also trying to build their own brands, more local brands are still lacking in international brands.

Liu Jianhui, general manager of Hebei Lai Wang fur products company, said: "many of the fur and garment factories around us do not have their own well-known brands, and more than 80% of the orders are imported from foreign merchants."

These enterprises are facing the embarrassment of "dressing for others". The domestic leather processing industry is in the middle and low position in the division of international fur industry.

The lack of strong brands makes the pricing power of enterprises relatively weak, and can only play the role of price recipients rather than price makers, earning limited processing fees with low profit export orders.

As competition becomes more and more intense and profit margins continue to decrease, industrial profit margins have been seriously squeezed, and lingering at a low level for a long time, unable to independently develop domestic and foreign markets, which will seriously restrict the sustainable development of industry.

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< p > comment: brand building reflects fur culture. Danish Copenhagen fur is sponsoring a fur design center at Tsinghua University. It is called Tsinghua Beauty Academy, Copenhagen fur laboratory. Every year, experts from Copenhagen fur and professors from Tsinghua University Department of design design jointly develop fur culture knowledge and design courses for students, and lead the world's mink industry through interaction.

Fur enterprises in China should also speed up the construction of fur culture and the cultivation of professional talents.

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< p > why can the fur of Copenhagen lead the whole world? < /p >

P, Denmark, as a world-famous high quality mink breeding country, has a long history of mink farming, excellent natural conditions, perfect matching system and high level cultivation techniques.

Today, the mink industry in Denmark has formed a complete industrial chain from upstream mink farming, feed supply, technology research and development, mink auction, to fashion design, brand development and even the sale of finished products.

How does "Copenhagen fur" successfully integrate the industry resources and enhance its market position in the global fur industry? < /p >

< p > Copenhagen fur tissue structure < /p >

In 1927, under the collective efforts of many fur animal farmers, the Danish fur animal growers association was established. In 1946, the Danish fur animal Growers Association founded the Danish fur auction house in 1946.

The Danish fur animal breeding Association owns the Copenhagen fur company (hereinafter referred to as the company referred to as the company), which sells fur for members of the association and other fur suppliers.

Yuan Jinsong, the public relations manager of Copenhagen fur Beijing representative office, said the company has more than 400 employees and an annual turnover of 1 billion 800 million US dollars. More than 1500 Danish mink farms supply them, and mink supplies 20 million.

It is also the largest professional fur auction house in the world. It has 5 auctions each year, with an average auction of 2000 euros per second, which accounts for more than 60% of the world's mink raw materials sold through auction.

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< p > Danish fur auction house < /p >

< p > now, the breeding mink of the Danish farmers is provided by the designated breeding mink farm, and the feed supply is processed and distributed by the feed processing plant in a unified standard.

Copenhagen fur company sells fur through auction, which not only embodies fair, just and open trading principles, but also helps farmers adjust their feeding scale and variety structure timely, reduce paction costs and market risks according to market changes, maximize the protection of the interests of farms, and relieve the worries of standardization and large-scale production mode.

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< p > according to Cui Zhaokun, general manager of Copenhagen fur Beijing representative office, a uniform standard quality sorting is required before the fur auction.

First, according to the color types and sex of the leather, the classification is made according to the size of the leather, and then the classification is made according to the size of the skin. The next step is to pick up the depth of the color. After grading the colors, the quality rating is made by professionals. Each step is required to be extremely precise, and at the same time, the last step is rechecked. Finally, the leather is divided into bundles, each bundle has the corresponding quality grade label and product number. Each skin has a predetermined non-public base price, and the base price is derived from consultation between the farmers and the company.

Farmers earn their proceeds at auction price after auction.

Fur traders from all over the world came to the auction to auction 5 auctions a year. After the collection of new fur products in December, the fur sale was sold out at the last auction in September.

Before each auction, vendors are invited to assess the fur price 5 to 6 days in advance.

Each auction attracted nearly 500 leather traders from over 25 countries.

During the auction, the price of mink determines the price standard of raw materials in the industry, which is closely followed by buyers and farmers worldwide.

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< p > the competitive advantage of Danish fur industry < /p >

< p > the Danish marten industry is rooted in the cooperative culture and tradition of Denmark over the past hundred years. Its development mechanism has been closely linked with the modern enterprise operation mechanism after years of self improvement and self-improvement, and has fully adapted to the competition in the modern market environment.

Its advantages are mainly manifested in the following aspects: first, integrate upstream resources of the industrial chain.

The fur Growers Association has incorporated thousands of farmers into a unified body of interests to ensure that even farmers who do not know the market can sell mink through auction houses. This interest mode enables the upstream management of the industrial chain to form systematic management.

Two is the introduction of the mink quality rating system.

As the world's only auction house of fur raw materials certified by ISO90001 quality, the establishment of quality rating system has laid the foundation for Hagen fur's leading position in the global industry.

There are four trademarks in quality grading. The top quality fur is named Copenhagen purple, followed by Copenhagen platinum, Copenhagen wine red and Copenhagen ivory.

With the continuous improvement of aquaculture technology, in the top purple fur, the company also put forward the idea of gold skin, which is loved by domestic fur traders.

The three is Copenhagen fur creative design center.

In the design center, fur technology and fashion brands are working closely together to provide creativity and design for the development of fur fabrics in the fashion industry.

Through the design center, Copenhagen fur continues to interact with the international media and fashion people in the fashion week of New York, London, Milan and Paris.

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< p > industry chain < /p >

< p > Shandong Weihai Wendeng Hou Jia town Cui Jia Cun < /p >.

< p > Cui Jia Cun vigorously develops the characteristic fur culture. At present, the total number of fur animals in the village is 240, accounting for half of the total number of villages. Among them, there are 5 breeding plants, and more than 5000 kinds of animal species are raised, with an annual output of more than 150 thousand.

And has 6 supporting refrigeration processing enterprises.

According to Cui Tonglian, a mink farmer in Cui Village, his mink farming has been on the scale. More than 30 mink houses and 3200 mink can bring 750 thousand yuan a year to their families.

Like Cui Tonglian, today, raising mink is not only a sideline for some farmers to improve their lives, but a "rich business" that they have thoroughly changed the poor and backward look.

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< p > according to the introduction, fur animal breeding can become a scale in Wendeng. Besides high economic benefits, it also benefits from Wendeng's unique natural conditions.

Mink is mainly eaten by high protein feed such as fish and shrimp, aquatic products and animal viscera, while Wendeng has a 158 kilometer coastline, which can provide abundant aquatic products such as fish, shrimp and shellfish, and provide them with sufficient feed resources.

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< p > fur farmers, like Cui Tonglian, have now developed to 8600 households in Wendeng.

The mink breeding area in Wendeng was also mainly developed by Hou Jia Zhen and Zeku Town, and quickly expanded to Song Village, Ze tou, Xiao Guan and Mi Shan. The mink farming volume was developed from less than 300 thousand to about 12000000 at present.

As a result, Wendeng was recognized as the "national fur industry development demonstration city" by the Chinese Academy of agricultural products special research institute in 2011. It was identified as the "fur and fur city of Shandong province" by Shandong fur industry association.

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< p > Hebei Hengshui glacier fur company < /p >

Mr. Li, director of the company, said that his raw material processing plant is not large. The main business is to buy raw leather and then process it into leather, usually using domestic skins. But some high quality leather materials still use imported raw skins. Kazakhstan skin, Russian leather and American leather are commonly used species. P

Now there are many individual merchants who do skin processing as well as themselves, and their business is not very good.

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< p > Hebei Ming Yan fur Co., Ltd. < /p >

< p > Ming Yan fur Co., Ltd. was founded in 2005, and has more than 50 employees.

According to Liu Xiaojie, assistant manager of the company, the company mainly exports Russia, South Korea, Holland and Italy.

Generally, orders can be won through exhibitions at home and abroad, and there are stores in a few shopping malls in China.

Fashion styles are mostly designed by domestic designers and occasionally customized according to the requirements of foreign customers.

Most of the skins are made from raw skins of the United States and Denmark. The imported skins are better than those made in China in terms of density, texture and warmth retention, but the price is slightly more expensive, usually about 4000~5000 yuan.

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< p > Haining China Leather City < /p >

< p > Haining China Leather City was established and opened in 1994. It is the largest and most influential leather professional market in China. It is also the distribution center of leather price information, market situation and fashion trend.

According to statistics, the market of leather city headquarters in Haining reached 5 million 882 thousand and 600 passengers in 2012, an increase of 15.12% over the same period last year.

Among them, there were 19 thousand buses and about 900000 cars.

According to Ding Haizhong, manager of information department, the leather city of Haining, Chengdu was officially opened in January. During the past 4 months, Chengdu Haining Leather City, relying on Chengdu, radiated all Sichuan, and formed a greater influence and radiation force in Southwest China, attracting nearly 700 thousand consumers to shopping here.

At present, the national chain markets are Liaoning Tong Er Bao Haining Leather City, Jiangsu Shuyang Haining Leather City, Henan Xinxiang Haining Leather City, Sichuan Chengdu leather city.

Markets in Harbin and Beijing are also in the process of preparation.

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