Fashion E-Commerce Website Has Become A Powerful Tool For Clothing Expansion.

If the collapse of Lehman brothers began, the recession has lasted for 4 and a half years. The fashion industry is always in the spotlight because it involves all sectors of society. The rise and fall of every brand affects people's nerves, whether they are popular brands or high-end luxury brands. Half a year after the start of the economic crisis, Bottega Veneta once had a series of pajamas. Men's wear 。 Some commentators joked that "business men who wear newspapers and pajamas in their hands seem to be going to a breakfast meeting instead of a more formal lunch or dinner." Breakfast costs much less than lunch or dinner. When money is hard to earn, saving money is easier than saving money. From the beginning of this year, men's clothing became the starting point for the economic revival of London and even Britain. After decades of lagging behind Milan and Paris, London, the fashionable capital of Savile Row, a famous menswear bespoke street, decided to hold men's week as a major event in the city. Prince Charles and Prime Minister Cameron were the unveiling of the first, second men's week.

The four fashion week has contributed most to London, which has always been the highlight. Almost all the fried chickens have started here. From Mary Katrantzou, Peter Pilotto to Gareth Pugh, and Christophe Kane recently acquired by PPR, the latter was the only acquisition of PPR group after the acquisition of Stella and Katrantzou in 2006. Also in Britain, Fashion shopping The website's achievements in paying taxes for the state are obvious to all. The net-a-porter.com of the "fashion dictator" route and the annual report of the e-commerce website such as ASOS.com, the "fashion leader" route, are better than one. In addition, the US Department Store giant Neiman Marcus, Amazon's subsidiary Shopbop.com and so on have made a lot of money in the field of e-commerce. The economic crisis is precisely the time that electronic commerce takes off. This year, these fashionable e-commerce websites will almost officially enter China. Although the market monopolized by Taobao is difficult to change at the moment, the potential of China's e-commerce market makes them see a bigger prospect than their domestic market.

China has given many people hope, but for some people, it is disappointing. 4 years after the recession, Obama was re elected, but Hart Schaffner Marx, who made his "nominee night" suit, went bankrupt. This once custom-made clothing Centennial brand for the US presidents, vice presidents, senators and many other political celebrities went to China in 2009 and opened a large store in Nanjing East Road, Shanghai, but finally ended in a bleak ending. When the total consumption of China climbed to the top three sales reports of the major luxury group, we also had to say sorry to some brands that should be eliminated from history. While measuring the social status with commodity value, we also begin to pay attention to the taste of the commodity itself. Fashion week's fashion show becomes fashionable merchandise that people compete to buy. Even the resort holiday series is getting attention.

From the past only large brands and small circles, almost every brand has resort series. Many designers admit that they prefer relaxing vacation series to the tense spring and summer fashion show. For consumers, the average selling price of the holiday series is two to 30% cheaper than that of the regular series. Relaxed and cheerful mood has become a big demand for shopping. The concept of environmental protection is more and more popular among people. It is also a manifestation of people's pressure to unload shopping.

Including holiday series, holiday series, early autumn series or capsule (capsule) series and other unconventional series of appearance is actually a fast fashion brand to fight. Everyone thought the economy was depressed. Fashion brand The performance is good, but in addition to H&M, Zara and other brand expansion gains in the Asian market, the market share of the old market has not increased significantly. But for the first time, there is not a lot of high-end customized brands for people to worry about. Instead, there are more traditional anti Maison custom dress such as the Martin Margiela. Compared with other sluggish industries, the recession is benevolent for the fashion industry. Last but not least, LVMH, the world's largest luxury group, acquired the world's third largest jewelry supplier, Bulgari, and later wanted to acquire Herm s. I believe that in the next few years, the wave of mergers and acquisitions will come one after another. It is time to redefine the fashion layout.