How Do Sports Shoes Brand Enterprises Compete In Advertising?

Marketing has undergone significant changes in the new era, and marketing tools are becoming more and more closely integrated.

Compared with the traditional marketing mode, the core difference between new marketing and traditional marketing mode is that it pays more attention to the consumer experience. Besides, the PR communication in integrated marketing has become more pragmatic and closer to improving sales force.

We should pay attention to the public participation in the marketing of sports advertisements. It allows the public to participate in activities as much as possible, and personally understands the services and products provided by enterprises, and makes self persuasion.

In this process, enterprises should focus on service and take commodities as materials to create memorable feelings for consumers.

Focus on communication with consumers, stand in the perspective of consumers, examine and design their products and services.

Competition marketing has gradually moved towards the era of integrated marketing with all kinds of means in coordination. Although the effective arrival rate is getting lower and lower, enterprises should make precise planning in the promotion, and use public relations means to achieve public participation, so as to improve the effect.

And brand PR is no longer confined to brand building, but more directly enhance sales force, the combination of brand and product sales is becoming inseparable.

In the field of traditional marketing, it seems that "PR" plays a very important role in improving sales volume. Enterprises always locate "communication" in the establishment of corporate brand image, and enhance the popularity and reputation of enterprises.

In the new marketing, enterprise communication should play a more important role in product promotion and enterprise service promotion, and it is a main thread in the whole event.

It not only enhanced the corporate image, but also directly promoted the sales volume of products, and finally put public relations activities and brand promotion into practice in product sales.

During the world cup, a number of major enterprises have gained rapid growth in sales volume. The fact proves that the new marketing in the new era can drive the sales volume of enterprises by means of public relations.

Take the June 8th European Cup, for example, the European Cup as a major marketing competition, the program and advertising achieved outstanding results, which means that the enterprise and the media achieve a win-win situation.

Xu Yang, director of Anta brand, said: "football is a man's sport, and the live broadcast of the European Cup is still in the middle of the night, so the audience is mainly hardcore fans, and most of them are male."

He believes that advertising during the European Cup is a good choice for male consumer goods, but for mass consumer goods, the coverage is too narrow.

"Different enterprises will always have different products, different consumers, and enterprises should tailor themselves according to their own conditions."

The 361 degree brand director Lingjun thinks that the advertising expectations of each enterprise are different. When advertising an enterprise, it should follow the principle of "using numbers to speak" and evaluate the effect of professional organizations as the basic standard of advertising.

In addition, before launching advertising, we need to systematically plan a set of scientific and complete delivery process.

First of all, we must plan for advertising, secondly, we should specify the overall communication strategy, and finally implement the advertising task in stages.

According to experts, "in the European Cup or the world cup and other big sports advertising, enterprises should not only be limited to live television, can try to diversify the route of pmission.

Nowadays, the advantages of the Internet media have been greatly highlighted. Compared with the TV live price concessions, it is nothing but a good choice. It is also an enterprise that wants to play a brand in such a major event. If the budget is not high, it can also advertise through the column of the network column, the sports version of the metropolis newspaper, the home TV and so on.

Sports advertising marketing is the focus of many sports brands, and has also created many brands of sports marketing miracle.

Let us cast our eyes on the Beijing Olympic Games 52 days later. It is a war of brand marketing without smokeless smoke. Maybe for Chinese brands, it is a more meaningful expectation.