CHIC 2013 Designer Gallery: The Power Of Pure Design

< p > in recent years, designer brand has attracted the attention of consumers because of its unique creativity and flexible response to the market.

As a platform to show fashion and creativity, CHIC always pays attention to designer brand and expresses respect and belief in design.

It is reported that the "CHIC designer Gallery" will be upgraded in 2013, and will be presented in the H space with the brand-new concept and form of "CHIC pure design" theme exhibition.

At that time, 32 independent design spaces will invite heavyweight designers from fashion design, accessories design and other categories to showcase their designs. H space will become one of the most desirable places for CHIC 2013.

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< p > reporters learned in the interview that at present, the exhibitors have already made preparations for their brands.

Lv Yanqin, manager of Planning Department of China Textile Design Center, told reporters: China Textile Design Center is the third time to participate in the CHIC exhibition. As a designer service platform, it is also a professional design organization. Participating in the exhibition is hoping to provide designers with broader market opportunities and provide better design services for enterprises.

According to her introduction, on CHIC 2013, China Textile Design Center will focus on the introduction of printed products, including women's shirts, dresses and wool knitted printed products, as well as fur leather design products.

The huge designer resources become the core advantage of China Textile Design Center.

At present, China textile has signed more than 250 designers, including eight categories, including women's wear, men's wear, children's wear, fur and knitting.

At the same time, overseas designers or overseas designers who have studied abroad have taken up a certain proportion, which not only improves the design level of China textile, but also provides more advanced design concepts and more popular information for signing designers.

Since 2012, China textile has invited Hu Sheguang, a designer of Chinese origin in Holland, as the chief designer. Besides routine product development, it also works with local industrial clusters to create a public service platform for creative industries.

"In 2013, on the one hand, we will continue to deepen the service system of designers, create a more valuable and cohesive designer service platform. On the other hand, we will start with product innovation, serve the brand enterprises, and unite, guide and encourage them to make a contribution on the road of brand innovation."

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< p > professional design service platform and commercial operation organization will undoubtedly become an important driving force for the maturity and development of designers and their brands.

Nowadays, more and more design service organizations emerge as the times require. They play an important role in the professional operation of designer brand.

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< p > < strong > original strength < /strong > /p >

"P", a new designer, Wan Yi said in an interview with our reporter that as a newly established brand, this exhibition is mainly aimed at promoting brands and products.

"DEPOT3 brand has participated in the CHIC Exhibition for the two time, and has been encouraged by many factors.

This important launch is DEPOT3 products. "

According to him, DEPOT3 is a fashion trend brand targeted at young people in China, focusing on originality and positioning as a cheap fast fashion brand. It collects a group of young designers in Hongkong and China, seeking the integration of the latest fashion elements and local styles in the design, innovating on the classics, creating the practicality, combining the simplicity with the trend, and providing the modeling scheme for the young people who are low-key, introverted, full of idealism, and aspire to quality life.

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< p > Wan Yi told reporters that the most important thing for designer brand is to find the right location.

While maintaining the original style, increasing brand value and seeking balance between originality and commercially need more efforts and persistence.

"We hope to promote the brand at the exhibition, find some partners, and have cooperation opportunities with domestic buyers.

But unlike those completely commercial brands, we are not completely commercialized. At the beginning of the brand creation, the key is to adhere to the independence of the design and the brand's own characteristics.

He said that the designer's creativity is very important, but he also needs to be a more popular brand.

"Design can often be a concept, but our brand does not want to be understood from the point of view of designer brand.

To make a brand, we must satisfy consumers' demands for dress, express their thoughts and values, and satisfy the diverse needs of consumers.

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< p > an industry insider is talking about the development of < a href= "http://fz.sjfzxm.com/" > China's clothing brand < /a >. When it comes to the development of the Chinese clothing brand < /a >, many brands sell billions of clothing brands, use the agents and franchisees with Chinese characteristics to make the brand expand rapidly, but at the stage of product combination and imitation, there is basically no original designer.

"Because they need market share, they are willing to buy clothes and go to factories to integrate. They also cause homogenization, lack of style and personality. This is the result of too much market share and being led by the market.

If a brand is based on creativity and culture, it can attract consumers from style, make the brand popular, maintain the brand's long life and sustainable development.

The development of Chinese clothing brand requires insistence on original design. The strong brand of Chinese clothing requires the integration of designer brand new blood.

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Nowadays, people's needs become more diversified and personalized. People need to dress up with their unique design and adapt to the trend of the market to embody their own values and aesthetic values. P

It can be said that the personality of the era is coming, calling for the birth and growth of designer brand.

Although the concept of designer brand may be vague, personalized demand is the trend of consumption. People's yearning for brand personality and culture has great potential in China's clothing market.

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