Look At The "Extension" -- SIUF Series Interpretation (Part One)

< p > May 2013, SIUF will soon be on the stage. The "extension" SIUF will extend its value, connotation and service to promote the pformation and upgrading of the underwear industry and promote brand building. The theme of the exhibition will also be the main theme of the industry.

SIUF will provide an international first-class business platform for lingerie brands, including brand promotion, cultural dissemination, exhibition trading, high-end dialogue, market development and wealth creation. Through platform extension and deep service, SIUF will strongly promote the development of China's underwear industry.

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< p > < strong > new category opens up industry blue ocean < /strong > /p >

< p > past SIUF exhibitors are mainly bra, functional underwear, home wear, men's underwear, swimsuit and so on. Nowadays, the underwear market needs richer products and richer products. At present, there is a lack of fashionable fashion brand underwear known for the industry. This SIUF extends its connotation, enriches the category, attracts the best partner of underwear, and the British Fashion lingerie underwear brand -- gretun's debut.

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< p > Griton takes fashion underwear and fashion Joker as the design concept, pursuing fashion, elegance and unfettered way of dressing.

It has increased the richness of underwear category.

Its appearance is no doubt that the exhibition will be a driving force to promote the exchange of underwear industry upstream and downstream, will bring new fashion underwear experience for people.

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When p mentioned the purpose of the exhibition, Wu Mingtao, founder of gretun brand, said that he wanted to tell the bra brand and underwear industry, and Griton came for you. "Our product is targeted at the first and second line bra, mainly to the underwear store.

Now underwear brand stores need some products to supplement, and we are the best partners to supplement the category.

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< p > < strong > > "small" shop to break through the fine underwear dilemma, < /strong > /p >

< p > at present, men's quality underwear is restricted by channels. As the underwear that is grafted on other sales channels, it is in an awkward position. Attached to the underwear shop and cotton store, it can only be displayed by a small central island shelf in a restricted position.

The development path of quality underwear is mainly to solve the channel.

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How to carry out the pformation of the channels to enhance the circulation power of the quality underwear? How to break through the predicament and make the "small" underwear into a big industry? Is an exploration topic for underwear enterprises in Zhongshan Xiaolan, a gathering place for Chinese men's underwear.

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< p > Z8 is one of Xiaolan's most representative men's underwear brands. It launched a new brand N2N last year and plans to give full play to its eighth Shenzhen international brand underwear exhibition.

According to Cen Jinglin, managing director of N2N, Zhongshan flying figure Clothing Co., Ltd., the SIUF will take the promotion and investment promotion of N2N as the main theme. N2N should pay attention to the perfect life, positioning high-end, and give the middle-class people who love life the real leisure underwear brand.

The brand marketing plan is operated by the mode of "electricity supplier + entity". It also includes a single store to join. Each of them has its own independent team in operation.

The promotion of N2N channels is now exploring the specific implementation of the "small store franchise" mode through the terminal stores in Guangzhou.

Cen Jinglin said, "we do a single store to consider what kind of combination products and underwear sales are more reasonable? Do we need to add elements of casual clothes? All these require market practice and exploration.

For the future direction of brand positioning, N2N's vision is to provide consumers with favorite and trusted men's underwear products, and strive to become the high-end men's underwear brand in the industry.

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< p > < strong > decoding underwear "fast fashion" < /strong > < /p >.

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< p > the fashion trend of "fast fashion", which is characterized by "fast, ruthless and accurate", has springing up rapidly, leading to the global trend of fashion. For example, ZARA, H&M, urban beauty and so on, the underwear industry has also started a "fast fashion" trend. The Shenzhen underwear exhibition will also take you to explore the secret of fast fashion.

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< p > Body Style is the fashion underwear brand founded by Hongkong Jingwei International Co., Ltd., Shenzhen Weilong Industrial Co., Ltd., whose characteristic is to follow the "fast fashion" route.

Buddy design is designed to be the most fashionable European fashion underwear in China. It is "personality, variety and fashion", guided by advanced information system, better adapted to the changeable market and stronger impact resistance. In addition, the company trains the supervisors and franchisees through making use of the advanced software system to manage thousands of commodities easily, replenish the goods in time, and ensure that there are new models every month.

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< p > buddy design unveiled SIUF, will interpret underwear culture from different angles, interpret the temptation of variety and lead the European underwear fashion trend. Nowadays, buddy design, as the top fashion brand in China, brings together the spiritual connotation of "more emphasis on temptation" in the brand. With the help of Shenzhen International brand underwear exhibition platform, the brand's products and culture will be pmitted to the fashion crowd, and the European style fresh blood will be injected into China's underwear market.

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