Take Advantage Of The Olympic Games, East Wind, Shoes And Shoes To Sing All The Way.

The name brand enterprise group is reentering the top 500 brands in China. It is among the top 10 players in the industry, the men's wear, women's wear and footwear industry will be reorganized to compete in the 2 Olympic Games and the 1 Asian Games. From 2008-2012 to 5 years sponsoring the Chinese national swimming team, the group has not only cleverly played a wonderful sports marketing "Olympic ball", but also contributed to the magnificent turn of brand promotion.

In June 2nd, the group reached the top 10 in China's textile and apparel industry with 4 billion 367 million brand value, and once again became the top 500 list of Chinese brands.

From an unknown small processing factory to an industry leader, the success of the competition has its own unique characteristics.

In fact, the brand name feast, together with the famous international companies such as SIEMENS, general motors and so on, won the UN's "top ten harmonious enterprise award" in the world. The brand name group, which brings the world's honor to Fujian, is a brand new group. Recently, there came a good news: in the fifth world brand conference and brand value conference held in Beijing, the group was once again selected as the top 500 brand in China and ranked 167, and the brand rank jumped 12 compared with that in 2007.

Compared to the 3 billion 810 million yuan in 2007, the brand value of the brand increased by 557 million to 4 billion 367 million yuan, and the value added range reached 14.6%%. It is one of the few enterprises whose brand value exceeds 10%% in the list. It has become the leader brand in the forefront of the industry.

The list includes dozens of industries such as communications, banking, media and household appliances. China Mobile continues to rank first, followed by the State Grid and CCTV.

By boat, the Allied national team skillfully played the "Olympic card" in the Fujian brand of the top 500. The competition group and the Xiamen Machinery Company were attracted by the attention of all sectors. These enterprises could be regarded as "Eight Immortals crossing the sea" in the promotion of brand value operation.

In order to explore the mystery, the reporter has specialized in connection with one of the 100 outstanding figures in China's economy, Wang Jianquan, President of China (China) Co., Ltd. and relevant director of Xiamen Engineering machinery.

Although they all said that the enterprise's own brand operation input is an important reason.

But when asked about the "magic weapon" that promoted the rapid promotion of brand value, Wang Jianquan's president laughed because it was because of the effect of "returning a prize to a friend".

Wang Jianquan said: the secret of success is two.

One is the efficient operation of enterprises and the great investment in brand operation.

Moving capital to Xiamen and setting up a brand operation center provide more room for brand promotion.

In addition, the success of the medal competition owes much to signing up as a sponsor of China's national swimming team.

The sponsorship period of four years covered 08 years of Beijing Olympic Games, 10 years Guangzhou Asian Games and 12 years of London Olympic Games.

"The purpose of sponsoring the national swimming team is to work hard for the national sports cause, and the high consistency between the Chinese national swimming team and the spirit of the medal competition."

Wang Jianquan said, "on the other hand, this way has been highly recognized.

The reason is very simple. At present, such teams as sponsoring the national team and so on represent the image of the country, hundreds of millions and billions of dollars. Enterprises must have strong economic strength if they want to join them.

Such as China's gymnastics team sponsors, Samsung Electronics, China table tennis team sponsors, China Unicom, Volkswagen and so on, are strong and well-known large enterprises.

For the ordinary people, huge amount of sponsorship is a symbol of "strong strength", "trustworthy and trustworthy".

In June 4th, the mainstream media of Xiamen, the Straits guide, the head of Xiamen Xin Ge brand management company said: sponsoring the national swimming team has made the advantage of brand competition increasingly prominent and easy to gain huge advantages in differentiated competition, which laid the foundation for brand upgrading and further expanding profit margins.

The action of assembling cards can be said to be the result of "win-win" created by strength, which not only contributes to the national sports cause, but also becomes an important step in implementing the brand strategy, which has greatly promoted its market development and brand promotion, and realized the perfect turn of the "big business" in the general sense to the well-known enterprises with the leading effect.

"This is the brand value that can be spelled together and skillfully spelled together. It is really not simple."

To fight for the best, men's clothing, women's wear and footwear industry will go hand in hand to become a sponsor of the national swimming team. After the signing of the national swimming team sponsors, they will intensify the plan of marketing promotion and try to achieve the "linkage effect" between the brand and the market. Less than two months after signing the contract, the group will hold the Olympic spirit and grand scale "I win China win" brand new men's wear new product release and ordering meeting. Nearly 300 competitive agents, joining elites and invited overseas guests from various provinces and cities of the country gather in the Xiamen International Conference Center, playing the voice of Chinese men's strong men in the 2008 autumn and winter new product ordering society.

The famous designer of China's top ten fashion designers, such as Duan Mu Wen and so on, has made the design and development power of the puzzle design more powerful in the long term.

On the night of the conference, the big new products showed a series of new autumn and winter products with new elements and new technology, which permeated with strong fashion.

In this event of overthrowing the traditional aesthetic of the industry, collage cards have become a new fashion bearer.

One participant said, "this is a design revolution that subverts the popularity of domestic business men's clothing for many years." after a two day training in a brand culture, which combines cultural and costume art, the group hired senior industry lecturers to carry out a number of professional training, and put forward the forefront marketing and management concepts for the business partners. It has brought more substantive help for future operation and management of the business partners, brand management capabilities and the operation capacity of the branch.

The subsequent order period highlights the strong driving force of the brand driving effect. The final order statistics show that the order volume has reached an all-time high level, far more than that of most of the same trades.

The sponsorship of the national swimming team and the technological innovation in design and development have not only gained the recognition of consumers, but also increased the confidence of agents, and promoted the overall upgrading of the group.

After the men's clothing ordering meeting, the cards were in full swing, and they were held in the stone lions and other places for the women's assembly and the shoe ordering industry.

Fashionable and dynamic, fashionable and unruly fashion personalized casual women's clothes make the participants open their eyes. Shoes are favored by their classic design and sophisticated technology.

A series of orders were received satisfactorily, and the order quantity exceeded the expected quantity.

Rational regression, down-to-earth way of struggle as two times the top 500 brands of Chinese brands, the group has been highly praised by the Organizing Committee for its outstanding achievements in brand revenue and soaring brand value.

Among many national team sponsors, the group has become one of the most famous brands in China and the world.

The competition for products and service quality has been the most solid capital for nineteen years, insisting on the continuous innovation and pursuit of high technology and high added value.

19 years of meticulous cultivation has made the collage a banner of China's garment industry. It has won the national and world-class honor of China's well-known trademarks, national inspection free products, the Asian brand top 500 and the "world's top ten harmonious enterprise awards" issued by the United Nations.

With the approaching of the Olympic Games, the collage group, which always insists on "serving the country by industry", is making unremitting efforts to build up international quality and brand reputation for this national brand, so as to achieve a new historic leap, and formally prove it to consumers and prove to the world that "made in China" is trustworthy.