The Second China Western Home Fair Met Chengdu In April 29Th.

< p > when all kinds of traditional promotional activities can no longer bring high sales volume to merchants, when more and more brands are oversold, they are no longer trusted by consumers; when more and more two or three line media are flooding up to organize activities, they can no longer have high popularity.

Chengdu business daily, the Chengdu Architectural Decoration Association, which was highly influential in the industry, launched the first China western Home Expo in October 2012, winning high popularity, high reputation and high sales volume.

Authoritative and professional new marketing form -- Home Expo, shows a strong cohesive force.

< /p >

< p > recently, the Chengdu Commercial Daily reporter learned that the 2013 China western Home Fair (spring) and the direct selling festival of building materials, home furnishings, furniture, home textiles and household appliances (the second Western Fair) is scheduled to be held at the new century international convention and Exhibition Center from April 29th to May 3rd.

< /p >

< p > according to the organizers, this family Fair will expand the scope of investment, in addition to integrating first-line building materials, home furnishings and furniture, it will also recruit well-known home textiles and household appliances.

"This year, there will be breakthroughs in the form of exhibitions, which will focus more on interaction with consumers and create a mass consumption exhibition."

One of the organizers is Han Cheng.

< /p >

< p > time: April 29th ~5 3, < /p >

< p > location: Century City New International Convention and Exhibition Center < /p >

< p > host: Chengdu Building Decoration Association, Chengdu business daily < /p >

< p > Western China Home Fair < /p >

< p > < strong > the first platform of marketing era < /strong > < /p >

Less than P, in recent years, the household industry has been unable to achieve high sales and high growth in the absence of public trust and professional marketing.

As the mainstream media in Western China, the Chengdu Commercial Daily, the Chengdu Architectural Decoration Association, which has a strong influence in the joint industry, launched the "China western home fair" in its pioneering work and successfully held the first session at the new century Convention and Exhibition Center in October 6, 2012 ~10.

Organizers in the form of mass exhibition, combined with group buying promotion mode, using the Chengdu business daily integrated media resources and their credibility and influence, together with the professional and appeal of Chengdu Building Decoration Association, the 18 categories of exhibitors, 36 merchants, have won high popularity, high reputation and high sales volume.

< /p >

< p > in the first Western China Home Fair, the organizers spent 50 days promoting propaganda, newspapers, television, Internet, outdoor and other media stereoscopic bombing, took out more than 4 million yuan advertising input, integrated the best quality advertising resources, occupied the best advertising location in the media; the crowd of 25000 people / day in the activity site attracted a total of nearly 100 thousand people visiting the exhibition; the signing rate of the activity site was more than that of the industry level, and the average signing amount per household was over 200 during the whole activity.

< /p >

The achievement of the first Western China Home Fair P is obvious to all. It has become an excellent platform for promoting the brand in this marketing era, and is also the best selling channel for businesses.

In 2013, in order to achieve a high goal, the second China western home fair must not be missed.

< /p >

< p > < strong > the second orientation this year is mass consumption exhibition < /strong > < /p >.

< p > it is understood that the 2013 Western China Home Fair (spring) and building materials, home furnishings, furniture, home textiles, home appliances direct selling Festival (short for the second Western Fair) has been scheduled for April 29th to May 3rd at the new century international convention and Exhibition Center. At present, the investment promotion work has officially started.

This "China western home fair" will expand the scope of investment. In addition to integrating first-line building materials, home furnishings and furniture, it will also recruit well-known home textiles and household appliances.

< /p >

"P," according to Hancheng, one of the organizers, "the second China western home fair" is arranged in the traditional spring home decoration season. The positioning is the mass consumption exhibition. "The purpose is to hope that people in Chuan Chuan can spend the least money on the exhibition and spend the shortest time to buy all the products that are needed for the whole house.

This is the essential difference between the "Western China family Expo" and other family Expo.

What we are doing is the direct selling Festival, which is a large-scale promotional gluttony facing the terminal consumers, presenting the best quality and lowest price home products to consumers.

< /p >

< p > it is learnt that the current China Western Expo will also enhance interaction with consumers, and integrate more manufacturers' resources, eliminating the middle links of sales, and truly allowing consumers.

In other words, "the second China western home fair" is to let consumers buy the house one-stop shopping, without haggle, manufacturers sell directly, and the price is bottomed out.

< /p >

< p > strong > most authoritative + professional associations, media and professional exhibitions jointly create < /strong > /p >

< p > it is worth mentioning that the lineup of the organizers of the second China Western Expo is also very strong. It is sponsored by the Chengdu Building Decoration Association and Chengdu Commercial Daily. The Chengdu full search website and CDTV-2 co sponsored Chengdu Guang Du Exhibition Co., Ltd., and the three parties, including industry associations, authoritative media and professional exhibition companies, jointly built up, and the more than 20 media including plane, TV, network and outdoor.

No doubt, this will be the most influential, credible and professional exhibition.

< /p >

< p > "the reason why I dare to mention so many" is that the organizer of the organizers is very scientific, and they are all the best units and organizations in the southwest region.

The head of the organizing committee explained that in this direction, this home Fair will be hosted by the Chengdu Architectural Decoration Association, which is the most appealing home industry in Chengdu. It must be more authoritative and professional. In propaganda, the authoritative media of the most influential media such as the Chengdu business daily, Chengdu news official website, Chengdu full search network, and the top rated TV station CDTV-2 in the southwest region must be more attractive. On the operation, the Sichuan Exhibition Company Limited, which has successfully held dozens of exhibitions and exhibitions of housing decoration, will surely be more successful.

< /p >

< p > industry analysis, such a large-scale exhibition is no match for any marketing activity. It is the best channel for businessmen to publicize and sell in the first half of 2013.

< /p >