How Many Underwear Brands Do You Have In The Middle Class?

< p > as a traditional knitting industry, the evolution of clothing is witnessing the take-off of China's economy.

In March 1979, the French fashion designer Pierre Cardin fashion show team came to China for the first time to perform in Beijing and Shanghai respectively, marking that the Chinese garment industry has entered an era of opening up. The Chinese have bid farewell to the uniform clothing, and step by step towards the fashion diversification period of fashion.

The "China needle and cotton fair" has gone through the pformation from planned economy to market economy in China, and also witnessed the growth of China's needle cotton fabric brand.

Nowadays, the large underwear brands coming out of the "needle club" are already familiar with the consumer market.

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< p > < strong > conventional underwear: Bronze cattle, three guns, good and cool, < /strong > < /p >.

< p > at the eighty-sixth China needle cotton trade fair, bronze bull, one of the leading brands of conventional underwear, has become a shining star in the "Chinese Acupuncture Association" with its technological innovation.

The brand's fright warm series is made of fright's high comfort materials, cotton and elastic materials, and the thermal insulation rate exceeds 30% of the thermal underwear standard. This brand has become the brand new favorite of the exhibition agents, and the bronze cattle also rely on the "middle needles" to further enhance the brand image and achieve the best effect of brand promotion.

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< p > the predecessor of Shanghai three gun is Shanghai knitting nine factory. Under the leadership of the old factory director Su Shounan, it carried out a drastic reform, and decided to grasp the product development, technological pformation and quality centered enterprise management policy, so that the enterprise could shine new energy.

In the early 90s of last century, enterprises seized the opportunity to implement the three gun trademark strategy and occupy the market with superior products under the difficult situation of the knitting industry in the whole country. The expansion of the scale through mergers led to the rapid development of the three guns.

Relying on the "middle needle society", the three guns have made frequent appearances to win hearts and win the market and become a banner of China's textile industry.

Yi Er Shuang is the leading brand of conventional underwear, and has further expanded the market by advertising and participating in the "Chinese Acupuncture Association" to enhance brand image.

With the rise of Yi Er Shuang, the development of the entire knitting industry has been brought, and the prosperity of China's underwear market has also been brought about.

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< p > < strong > thermal underwear: north polar, southern, colorful, < /strong > /p >

< p > in underwear industry, no category can attract the attention of the industry like thermal underwear.

A "concept" and an overwhelming advertisement make the consumer crazy.

In those days, thermal underwear became the darling of the market by participating in the "middle needles" and relying on strong advertising. Some leading brands became the "ATM" for agents to scramble for.

Since 2000, the thermal underwear market has rapidly increased, and tremendous business opportunities have attracted many enterprises to join. According to statistics, the number of enterprises developing hot underwear has reached about 500 during the peak period.

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< p > warm underwear is a big hand in the "Chinese acupuncture club".

During the eighty-third session, the north polar flare displayed 400 square meters of booth, which became the most historic single brand booth at that time.

The eighty-seventh exhibition has refreshed two exhibition records: first, the booth area of color is 600 square meters.

Two, the number of enterprises that rent large area booths is also the most frequent, such as silk bird, three gun, north polar pile, San Fu Island, Jin Li Da, top quack, and the booth area is more than 300 square meters.

Famous enterprises and new enterprises compete to choose large area booths, so that "dragon competition" becomes a classic case of marketing.

At the eighty-third China acupuncture conference held in Guangzhou in 2004, the "joint fleet" composed of ten enterprises of Wenzhou needle and cotton fabrics was appraised as one of the three highlights by the Organizing Committee of the fair.

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< p > < strong > bra brand: cat, water flower, Asia Qian < /strong > /p >

< p > bra as the most distinctive category of underwear is a synonym for sexy fashion.

As the most fashionable industry, bra has developed into the most important sector of underwear.

In the eighty-sixth session, the fashion underwear brand represented by bra class was the first group to attend the exhibition. The exhibition area was 400 square meters.

From then on, fashion show's fashion show and fashion trend were released.

Dai Bolan, Jia Dan, Yuan FA, Puli Shi, Du La Mei, Fang Fang Wang, Dai Lian, Dai Xianni and other brands are all in the same stage.

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< p > at that time, as a rising star of branding brand, the water flower was still dominated by the East China market. When it first participated in the "middle needles" held in Beijing, it failed to gain the desired result. It also marked its progress as a regional brand to the national brand.

By the eighty-seventh Shanghai intermediate needle conference, the 250 square meter booth area was first displayed in the market to show its brand image and become one of the star brands of the exhibition.

Since then, the water flower has participated in the "China Acupuncture Association" for several years, and finally completed the layout of its market network from Zhejiang to the whole country.

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Similarly, as the leading brand of Zhejiang, P has made great efforts in marketing, organizing various activities, and displaying the "middle needles" in a big way, including asking celebrities to help them, so that the influence of the brand of Asia can be rapidly spread through the platform.

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< p >, as the brand of Hubei, the cat man walks in the "middle needles" with the "cat's sexy". Its unique shape and large field activities make cat people spread quickly across the country and become one of the excellent brands in China's underwear market.

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< p > < strong > Home Furnishing: new family, Qi Rui, Connie, < /strong > /p >

< p > previous home furnishing dress is like "unknown in the boudoir", and now the home furnishing dress has become a hot spot through the publicity of the platform.

Especially in March 16, 2007, the launching ceremony of the China Textile Business Association's home furnishing Specialized Committee was held during the "middle needles" in Jiangsu, indicating that the household clothes industry began to get rid of the accessories of clothing or underwear and became an independent clothing category to serve the society.

At the eighty-seventh China Cotton Textile Fair held in 2006 at the Shanghai International Expo Center, the "new family" was unveiled in a professional home furnishings design.

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< p > > "exquisite life, from the persistence of beauty", Connie, as the brand mark, has participated in the "Chinese Acupuncture Association" for several consecutive sessions. Its unique pavilion design and innovative product style have become one of the largest exhibition hall of the time.

The "Connie" brand founder has also explained to the market the concept of elegant and casual home furnishing through this platform.

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< p > Qi Rui as a dark horse in the market, with Shantou as its production base and Beijing as its marketing headquarters, has completed the upgrading of the enterprise after the upgrading of the enterprise, and promoted the rapid development of the brand and became one of the new leading brands.

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< p > in the ninety-fifth "China Acupuncture Association", what new brands can smoothly go through the hall, and which old brands can burn the old and new "upper class"? We will wait and see.

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