Exhibition Marketing Is The Necessary Marketing Means For Textile And Garment Enterprises.

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Recently, the reporter interviewed Gu Xiang, general manager of Beijiang "a href=" http://www.91se91.com/news/ "textile > /a" Co., Ltd. in his view, attending the exhibition is not only to display products and understand the market trend, but also to test the achievements of the last quarter and formulate future development plans for /span. < p >

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Reporter: at the beginning of the new year, many textile professional exhibitions were held at home and abroad. As a fast developing, environment-friendly and innovative denim production enterprise in China, what exhibitions did Beijiang participate in or were about to participate in? P /p

< p > Gu Xiang: since this year, we have participated in the KINGPINS essence cowboy exhibition in New York and Losangeles in the United States, the PV exhibition in Paris, and the KINGPINS exhibition in Hongkong.

In the first half of this year, we will participate in DENIM.

BY PV Asia Exhibition (Shanghai), INTERTEXTILE fabric exhibition in Beijing, and DENIM BY PV in Paris.

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< p > reporter: how many times did Beijiang textile take part in the "a href=" http://www.91se91.com/news/ "Paris PV Exhibition" /a? What do you think is the difference between this exhibition and the past? < /p >

< p > Gu Xiang: this year is our fourth consecutive year to attend the PV exhibition in Paris.

The organizers of the PV exhibition set up a separate partition for the cowboy category. From the overall decoration, floor to lighting settings are different from other categories. At the same time, the exhibition area of cotton fabric and leisure shirt fabrics related to denim fabric is also arranged near the cowboy area so that the whole exhibition area will be clearer and more targeted.

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< p > reporter: Paris PV exhibition is a professional exhibition with a relatively high threshold in the industry. What are the main exhibits of Beijiang's participation in the exhibition? Compared with the French exhibitions, the Beijing fabric exhibition in late March is more grounded and closer to the domestic market, which is more in line with the recent work priorities of Beijiang.

To this end, what changes have been made in the exhibits of Beijiang? What are the pertinence? < /p >

< p > Gu Xiang: at this Paris PV exhibition, we are showing the spring and summer products of the new season.

According to the company's product system, there are mainly jeans, leisure, printing, special deep processing series, and according to the trend of the new season, clothing design has been made.

In addition, the international market is paying more and more attention to the environmental protection products. We have introduced a series of environmental protection products in series, from raw materials to dyeing, and washing to water in strict accordance with the environmental protection process.

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The Beijing exhibition in March P is an important exhibition in the development strategy of Beijiang. Therefore, the products displayed at the Beijing exhibition are not only suitable for the European market, but also have a series of products developed for different domestic market demands.

For example, the series of glossy products and multi-functional products for domestic customers.

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< p > reporter: what do you think the trend of the coming period will be through joining the < a href= "http://www.91se91.com" > the French fabric exhibition < /a > what is the change in the European market demand? < /p >

< p > Gu Xiang: because of the poor economic conditions in Europe, the demand for customers in conventional products is much less, and more orders tend to be quick response products with high cost performance.

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The innovative products such as P, special handle, flower type, color and so on have become the mainstream of customer demand. Eye-catching bright color series, imitation leather cowboy series, soft handle and so on are all the trend elements of the new season.

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At the same time, European customers' demand for environmental products is also increasing. "P"

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< p > reporter: what are the characteristics of the French PV exhibition in your opinion? What is the difference between the exhibition and the exhibition in China? < /p >

< p > Gu Xiang: the biggest feature of PV exhibition in France lies in positioning high-end.

The PV exhibition has a clear positioning in the high-end products, and there are strict requirements for exhibitors and buyers visiting the exhibition.

In addition, the customers clearly distinguish the customers from important customers, trade, factories, students and so on by means of documents.

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< p > in addition, on the display of product trends, the French exhibition is very clear about the theme and color of each series.

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< p > at the same time, the protection of intellectual property rights in foreign exhibitions is also well done. Every trend booth is controlled by security personnel, and can not be photographed. The booth of each booth is also closed.

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P exhibitions, such as the most influential Intertextile fabric show, are of larger scale and wider scope. They also make continuous efforts in the field of fashion trends, intellectual property protection and closed booth, and have achieved good results in view of the needs of exhibitors and spectators.

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< p > reporter: Beijiang textile has been developing rapidly in recent years. During this process, it has always insisted on participating in exhibitions at home and abroad. What has played a role in the development of Beijiang River? < /p >

Gu Xiang P: always participating in professional exhibitions at home and abroad. On the one hand, we show our products to a platform of Beijiang, and at the same time give Beijiang a chance to understand the latest trends of suppliers both at home and abroad. On the other hand, it is also the most rare. It is the opportunity for companies to develop and sell departments to concentrate on a large number of customers in a short time, to understand the direction of our product development and to test the results of our last quarter's product development, and to make a preliminary judgement on future trends through a large number of customer data, so as to guide our product planning and procurement planning in the coming period.

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< p > besides, we also get the most direct and effective from the exhibition: more than 70% of the customers are contacted at the exhibition.

It can be said that the business development of Beijiang in recent years is inseparable from exhibition marketing.

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