Tu Chun Rong: Fashion Always Follows The Shadow.

< p > it is said that "twenty-first Century is the age dominated by fashion." no matter which circle it is, fashion is always like a shadow. It is an indispensable form of conversation for people after dinner.

Today, while women's consumption is supporting half the sky, male consumption is also rising vigorously and has become a backbone force in the domestic fashion consumption industry.

In the past, men preferred to choose some famous cars and watches to show their taste. Now men are more willing to dress up in their own shoes and clothes to show their charm.

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< p > Tu Chunrong, chairman of Xiamen zero Commodity Trading Co., Ltd., "to see a man's taste, look at his < a href=" http://www.91se91.com/news/index_q.asp > shoes < /a >.

Men's choice of shoes is obviously harsh and crucial.

Urban business, street fashion, leisure fashion, in the thousands of fashion style competition, men still love leather shoes, which also led to the sale of new businesses in the market < a href= "http://www.91se91.com/news/index_c.asp" > leather shoes < /a > brand sales, of which the zero degree hand leather shoes are most popular in the market.

This reporter is very honored to interview Mr. Tu Chunrong, chairman of Xiamen zero degree, to tell us something about zero.

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< p > Design for comfort, < /p >

< p > no health and comfort, < /p >

< p > nothing can be said, < /p >

< p > technological innovation based on ergonomics, < /p >

< p > is designed to make consumers easy to get on the road to success; < /p >

< p > Design for fashion, < /p >

< p > minimalism is not inaction, < /p >

< p > ZERO return to original design, < /p >

< p > is precisely for consumers to be calm and comfortable on every occasion; < /p >

< p > for future design, < /p >

< p > first step, < /p >.

< p > can brave the tide, < /p >.

< p > this is the cornerstone of ZERO brand evergreen.

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P > zero, a unique brand.

In the big environment, we still insist on the quality and hand inheritance. All the experts in the circle marvel at the confidence and courage of this brand.

Zero is Italy's traditional "a href=" http://www.91se91.com/news/index_f.asp "hand-made leather shoes < /a" brand, entered the Chinese market in 09 years, product positioning men's high-end business casual leather shoes.

Committed to providing users with fashionable, convenient and happy shopping methods and inexpensive products, we always advocate: minimalism, comfort! Bring fashion, convenience and happy lifestyle into every consumer's life, create a fashionable and personalized lifestyle, so as to create a sophisticated, sophisticated and new online shopping mode.

Zero has created the myth of leather shoes industry in the past year.

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< p > < strong > product is always the core of competitiveness < /strong > < /p >

< p > the current social competition is fierce. People's demand for footwear products is getting higher and higher, and the demand for products quality, comfort and fashion is also different.

With the help of the European fashion elements and the Chinese foot type, it has been in line with the world's leading edge in terms of materials, workmanship and fashion sense to ensure the comfort, fashion and dignity of consumers.

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< p > from design research to production and manufacture, zero is different from other brands, which is the grasp of hand-made shoes.

The technical requirements of hand-made leather shoes are people. The introduction of design teams from Italy to the requirements of domestic production technology is all about sticking to zero quality.

Zero leather shoes can be said to have formed a culture, representing zero degree and contemporary consumers' belief in "true and true".

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< p > to maintain innovation in production technology and innovation in product R & D, these two "innovation dimensions" are the key to maintaining zero lead.

"Manual" is not a backward representative, but a requirement for quality. Zero degree "innovation" is mainly based on the customer's wearing experience. On the one hand, R & D is designed to strive for the best comfort. On the one hand, material selection can keep up with fashion trends.

2013 zero will import some of the products directly from Italy, giving consumers the most pure Italian handmade leather shoes.

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< p > < strong > has been paying attention to electronic commerce < /strong > < /p >.

< p > the rapid development of e-commerce in the current society has become an important part of enterprise development.

It can enable enterprises to acquire rich market information quickly and accurately, and grasp market demand in time and accurately, so as to ensure the correctness of production and business decision-making.

When zero comes to the Chinese market, it is time for China's online shopping craze. This gives zero brand a brand new and fast approach to consumers. Through the opportunity of e-commerce, with the speed and convenience of the Internet, relying on the international brand background, we can quickly open up the brand's popularity and reputation.

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On the one hand, the establishment of its official mall on the one hand, and the interaction and cooperation of the advantage platform on the other hand, now has twenty distribution platforms including Tmall, Jingdong, Tencent online shopping, suning.com, Dangdang and so on, and the corresponding marketing strategies are planned according to the characteristics of the platform.

And the formulation of marketing strategy is mainly guided by the goal of stage zero or the vision of the future.

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< p > in this year's double eleven activities, zero degree has become the first choice for the majority of consumers to purchase high-end leather shoes by virtue of its distinguished brand image, high-end product quality and extremely comfortable product experience. The craze for detonating zero products has finally won the high-end a href= "http://www.91se91.com/news/index_s.asp" > men's shoes < /a > sales volume.

From product, equipment, logistics, personnel and other aspects of preparation is a familiar road.

The service concept of zero degree customary adheres to "satisfying the needs of consumers" is different from other brand leather shoes. It adopts the pure stylish fashion elements and deduces the "Minimalism" concretion style.

Zero degree advocates the brand concept of "I am calm in the world," which is recognized by many white collar elites and successful people.

The growth of a brand depends on its accumulation, and the consumer's understanding of the brand lies in its "maintenance". Through the establishment of a member's information base, we can give them a warm greeting and care after a variety of ways, and really regard consumers as the family members of zero degree.

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< p > < strong > online and offline with the same consideration of < /strong > < /p >.

Below P, the offline channel has formed a fixed pattern, and online is a brand-new blue sea.

The combination of future online and offline is an inevitable trend.

How to integrate online sales system with hundreds of physical stores to form a complete and solid sales network is the future trend of enterprises.

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< p > consumers can contact a window of zero degree through online channels.

In 2013, zero degree will selectively open airport stores in some airports in China, and the products under the line will be separated from the line.

It will also establish a modern multimedia interactive "experience Museum", which will be the carrier of "online" and "offline" in the future.

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< p > after many years of precipitation, zero development will become more robust. In 2013, it will have more brilliant results.

From the company team, zero will continue to expand the degree of openness, absorb talents from all fields, and form more creative and dynamic "marketing think tanks". From the product point of view, it highlights the zero "brand tonality", and can not find second pairs of shoes in the market, and truly deduce the brand style.

In 2013, we will take "building brand depth" as the main objective, and through effective marketing methods, strengthen the market's understanding of zero brand, and create a long-term development path.

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