Weak Demand In Garment Market And Serious Loss In Garment Industry

< p > for this, insiders say that we should reverse the situation that clothing sales are not high. Enterprises should change their order ways and improve the level of logistics management, so that the growth rate of clothing sales in China will increase rapidly as a href= "http://www.91se91.com/news/index_cj.asp" > clothing < /a >.

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< p > data show that in 2012, the sales volume of clothing sales of 100 major large-scale retail enterprises increased by 2% over the same period last year, and the growth rate slowed down 2.9 percentage points over the same period last year, the lowest growth rate in nearly ten years.

Last year, clothing sales growth was relatively low. The head of a department store in Beijing said that the sales of clothing in the shopping mall were not satisfactory last year. Although the sales of individual counters increased, the sales and profits of most counters decreased.

It is understood that last year, the number of activities in many shopping malls in Beijing was higher than in previous years, and sales promotion efforts were also improved.

Although sales of clothing increased a little in the short run, profits fell sharply.

Last year, the overall demand in the clothing market was weak and sales decreased, especially in the women's clothing, that is, the clothing that is over 30 years old is hard to sell.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > textile > /a > clothing industry expert Wang Qian said in an interview with reporters that last year the clothing industry suffered serious losses, the terminal market sales were not good, exports and domestic sales could not be achieved in two aspects, domestic sales and growth slowed down; export sales were negative growth.

The number of domestic sales increased by 2% over the same period last year, while the previous growth rate has reached two digits. Exports are even more sluggish, and the volume growth of garment exports has dropped by 5%.

Publicly available data show that 40% of garment companies listed on the 2012 results have declined significantly.

Semir's clothing net profit dropped 38%, and American Apparel net profit fell by 29%.

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< p > it is understood that at present, clothing enterprises are generally faced with high cost of raw materials and rising labor costs.

The state starts the cotton purchase and storage to form a "bottom effect" effect on cotton prices, which leads to the inversion of domestic and foreign cotton prices, and due to quota restrictions, many enterprises can not purchase cheap cotton abroad.

The huge cost of using a href= "http://www.91se91.com/news/index_s.asp" > cotton < /a > cost has greatly affected the international competitiveness of China's cotton textiles. India, Vietnam and other countries are taking advantage of the advantage of our country's cotton yarn to seize a lot of market share.

In addition, the textile and garment industry is a labor-intensive industry. China's artificial wage increase has surpassed productivity growth, and the rate of increase is accelerating, which has also increased the burden on enterprises.

Low demand and high inventory are another common problem.

Data show that in the first half of 2012, the total inventory of 42 domestic garment and textile enterprises including Anta, XTEP and XTEP was as high as 48 billion 300 million yuan.

Until the end of last year, Lining also repurchased channel inventory by countervying accounts receivable.

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< p > this shows that the high inventory situation of garment enterprises is the main reason for pulling down the growth of clothing sales.

According to the insiders, under the pressure of capital market, some clothing brands pursue speed, shop and production speed has been greatly improved, but their single store efficiency has declined, resulting in an increase in inventory.

In addition, the logistics management level and information management level of some enterprises are not perfect enough, and the market reaction rate is slow.

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< p > in order to reduce the excessive inventory situation, some garment enterprises began to reduce inventory war.

Zhang Tao, vice president of Anta, said that in order to control inventory, Anta changed part of the order system to a distribution system in order to change the buying order of dealer orders to a flexible way of selling how much it produced.

In order to reduce the potential stock and discount rate on retail channels, Anta is also actively controlling the number of orders.

In addition, Anta also cleared inventory through sharing the pressure of distributors.

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