Market Recognition As A Problem In The Development Of Functional Textile Products

In the keynote speech entitled "exploration and novelty - technical innovation and application of functional textiles in China" held in Beijing recently, Yang Shibin, President of China's "a href=" http://www.91se91.com/news/index_c.asp "knitting" /a > Industrial Association, pointed out in the keynote speech of the functional a href= "http:// www.91se91.com/news/index_f.asp" > textile < /a > demand situation and future development trend. In view of the strong supply ability and strong market demand, functional textiles will continue to show an increasing momentum in China.

But the whole industry is also facing a huge challenge, that is, how to make the products put into the market fully trusted by consumers.

To solve this problem, production enterprises should be responsible for building the whole process industry chain, including R & D, production and sales, especially to consumers.

At the same time, with the help of standards and various testing methods, the product is safe and reliable.

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< p > this symposium is jointly organized by China Knitting Industry Association and Shanghai Xingnuo polyamide fiber Polytron Technologies Inc (hereinafter referred to as "Kun Lun fiber").

As a well-known health textile producer in China, Kun Lun fiber has introduced a new technology upgrading function textile to the market -- a href= "http://www.91se91.com/news/index_q.asp" > underwear > /a >, and signed an agreement with the Organizing Committee of the Gobi challenge competition of the Xuan Zang Road business school to become the official designated product of its eighth Gobi challenge. With the self-cleaning function of the underwear, the contestants can deal with the event calmly under the condition that Gobi is unable to bathe for 3 days and 4 nights.

Our space underwear will be launched in April this year.

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< p > a set of data provided by Yang Shibin shows that in 2012, despite the negative factors such as the lack of domestic demand and the sluggish external demand, the development of the domestic textile industry was tested. But the whole industry still handed in a good answer: the output value was nearly 6 trillion yuan, an increase of 12.3% over the same period last year.

Among them, the knitting industry achieves an output value of more than 1 trillion yuan, with an average profit margin of 7%, a record high.

Among them, the profit margins of home textiles and knitting industry increased notably, and foreign exchange earning earned 250 billion US dollars, an increase of 3.3% over the same period last year.

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< p > Yang Shibin added that in the rapidly developing knitting industry in China, the output value of functional textiles has exceeded 300 billion yuan, which is expected to increase substantially in the next few years. There are two reasons: first, China's annual output of 43 million tons of strong a href= "http://www.91se91.com/news/index_h.asp" > fiber > /a > processing capacity, making knitting enterprises differentiated and high value-added products development and production has become the development direction; two, consumers want more new products to come out to meet their pursuit of high quality life and health.

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In recent years, functional textiles have developed rapidly in China, and have become a new force in the market. Especially, textiles with fast moisture absorption, sweat perspiration and warmth retention function have been increasing awareness in the market, which has led to intensified competition in the industry. P

In this regard, Yang Shibin said, at the moment, the biggest challenge facing functional textiles is: how to make the products that enter the market get the recognition of consumers.

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< p > at this forum, the guests also took the Chinese functional underwear industry as an example. At present, the industry is facing the problems of homogenization, low price, price war and so on. Foreign trade enterprises' domestic marketing pformation and the developed network sales mainly based on price war also affect the healthy development of functional textiles to a certain extent.

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< p > how to solve the development difficulties of functional textiles, the answer given by Yang Shibin is that the production enterprises should start from the links of R & D, production and sales, and build the whole industrial chain. At the same time, we should also use relevant standards and the three party testing organizations to expand navigation for product safety.

For example, in the production process, he hoped that the production enterprises could give the product functionality through the tackling of science and technology in the upstream, that is, the fiber processing link. This is not only large volume and low cost, but also has better stability and stronger competitiveness.

At present, many enterprises solve the functional problems of the fabric in the post processing stage, but as the number of fabric washing increases, the functionality of the products will decrease, which requires enterprises to work hard to overcome them.

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"P >" Fang Xi Jiang, director of the Institute of textile industry standardization of the Chinese Academy of textile science, emphasizes that at present, the global functional textiles are developing from a single function to a multi-functional combination.

Chinese enterprises should also make efforts in this area and actively participate in international market competition.

He gave full recognition to Kun Lun space underwear, which is about to be released by Kun Lun fiber. It is believed that the product not only has the function of quick moisture absorption and sweat pmission, but also has many functions, such as antibacterial, deodorant, self-cleaning, anti virus and so on, and has passed the certification of the international authoritative organization. It is a representative of domestic multifunctional textiles, and has set up a new benchmark for functional textiles in China.

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< p > Concord fiber chairman Zhao Danqing said that since its establishment, the company has attached great importance to technology research and development and brand building. The developed Kun fiber Cleancool has not only won the national patent and the 2009 China textile industry science and technology progress award, but also the world's first antibacterial product through the anti NDM-1 superbug test, and has passed the European Oeko-Tex100 textile safety certification and the Japanese SEK antibacterial red (maximum) certification, and the safety has reached the I level product standard suitable for infant's close wearing.

At present, Cleancool is widely used by military, civilian and medical customers at home and abroad.

For example, the British Defense Department chose the Cleancool as underwear material in the military underwear bidding specification. Pathfinder, Lining, Lusa and so on also purchase Kun Lun fiber Cleancool to produce high value-added products.

In recent years, the company has also increased the application of Cleancool in terminal products. The launch of the Concord Aerospace underwear is another innovative product after the launch of the Green Shield PM2.5 mask in September 2012.

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