Textile Pformation Growth Mode Pfer Positive Energy

< p > in recent years, the "a href=" http://www.91se91.com/news/index_c.asp "home textile" /a market has been deeply influenced by the international and domestic environment. The regulation of the real estate policy has been escalating year by year, and the domestic textile market has been tightened. The haze of the external financial crisis has not yet been completely eliminated. The market is still in recession, and now many businesses are calling it "business is not good."

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< p > in the face of this situation, the domestic textile industry in general is still rising steadily, with a slight increase.

Yang Zhaohua, President of China's household a href= "http://www.91se91.com/news/index_f.asp" > textile > /a > Industry Association, began an interview with a series of statistics to illustrate the overall situation of home textile industry in 2012.

He said that in 2012 1~12 months, the total output value of industrial enterprises increased by 14.1% compared with the 1831 regulations of the National Bureau of statistics. The total output value of the 16 industrial clusters of the home textile association increased by 7.8% over the same period last year; the total output value of the 200 enterprises of the Home Textile Association focused on tracking statistics increased 7.3% over the same period last year.

Yang said that domestic sales are still the main factors to support the steady growth of production and marketing.

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< p > < strong > relying on exhibition platform to expand sales channels < /strong > < /p >

< p > on the eve of this year's China International Home Textile Exhibition (Chun Xia), Yang Zhaohua gave a related explanation on the exhibition of Chun Xia.

He said, "in the 3 years since the spring textile industry was held, although the exhibitors have different judgments on the revenue from the market perspective, the spring textile exhibition has achieved an ideal result in promoting the development of industrial clusters from the perspective of the whole exhibition.

In addition, due to the positioning of the spring home textile exhibition, taking into account the development planning and status advantages of the industrial cluster, it shows that the spring home textile exhibition is closely linked with the industry.

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At the same time, Yang Zhaohua also said, "exhibition is a time to gather brands, and it is the best time for the industry to burst energy."

Aside from the competition, if the brand can work together to make efforts to guide consumption, such as promoting the use of home textile products to the exhibitors, or encouraging distributors to promote high-quality products, we believe that every brand can find new opportunities for development from the progress of the industry.

He also said that in recent years, organizers have learned from previous experience and adopted various measures to build a platform for many exhibitors, inviting professional buyers and professional spectators to expand the domestic market and establish brand image for exhibitors.

It is reported that after many years of development of China international home textile exhibition, there has been an accurate and massive audience data, and some of the audience has been invited one to one.

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< p > < strong > mining domestic demand market and guiding healthy scientific consumption < /strong > /p >

< p > "in 2013, with the delivery and construction of livable projects and affordable housing in 12th Five-Year, there will be a lot of rigid demand for bed products, < a href=" http://www.91se91.com/news/index_cj.asp "> cloth art < /a > towel household textiles.

The consumption of cheap and popular textile products is the main consumer of residents.

Yang Zhaohua said.

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< p > with the remarkable development of the country's social productive forces, the living standard of the people has been greatly improved. It is no longer the primary requirement of people's life to eat and dress warmly. People have higher pursuit of the quality of life.

The importance of urbanization for the development of the industry is self-evident.

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< p > however, according to the data, the proportion of domestic textile consumption to the large textile industry and the per capita consumption are generally low.

For example, towels, the consumption of towels in developed countries is mostly 1.8~2.3 kg / person per year, while our country is 0.4~0.5 kg / person.

Therefore, with the increase of domestic consumption power and the change of consumption concept, the demand for domestic textile industry will continue to grow at a high speed in the next few years.

Yang Zhaohua said, "in 2013, we must unswervingly unite enterprises to stimulate domestic demand growth and guide the healthy consumption concept of the domestic demand market."

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< p > < strong > pformation mode of growth is pmitting positive energy < /strong > < /p >.

< p > Yang Zhaohua pointed out that at present, with the development of market economy, the home textile industry is also facing a period of pformation and upgrading. The development of rough type not only gains a small profit, but also wastes a lot of resources such as land, manpower and financial resources, which is not conducive to the healthy development of the whole industry.

At this stage, we must raise the level of sustainable development so that we can continue to maintain steady growth. At present, under the condition of basically stable external environment, only by increasing investment in R & D design and changing the way of growth can we truly realize the pformation and upgrading of the entire industry.

China's home textile industry must develop new and high technology as well as brand economy.

Only by vigorously developing new and high technology can we provide a strong and lasting source of power for the development of home textile economy. Only when we cultivate and develop our own brand, can domestic textile enterprises have a lasting international competitiveness so as to grasp the initiative in the fierce international competition.

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