Zero Inventory Red Bean Men's Wear Leading Alliance New Mode

"A good business model is half the battle." Zhou Haijiang, President of the red bean group thinks. Innovative business models can be invincible in fierce market competition. He said that the future competition is no longer a product or brand competition, but a competition between brand business models. Only by finding the right business mode and business channel, can we rely on business innovation to achieve brand technical value, China. clothing The industry can truly gain the right to speak in international fashion and develop healthily and sustainably.

Because of this, since the transformation and upgrading, the red bean group has been exploring the mode. The red bean men's clothing, one of the group clothing brands, has been in the forefront of the market, adapting to the development trend of the clothing market, and constantly introducing new strategic direction of brand development. Through the implementation of the new business mode, we have made brand awareness and multi-level innovation through various channels.

In 2012, red bean men's clothing has initially completed the genetic transformation from brand positioning to business mode, channel positioning, operation team and product development. The mode of franchising is to take regional franchising as the main form and implement full hosting joint venture in key areas, so as to achieve the complementary advantages and harmonious development of this business mode. Past development practice has proved that the fully managed mode of red bean men's clothing is in line with the market trend and will become the trend of men's clothing industry.

"Zero inventory and no risk" has become the biggest advantage of the fully managed joint venture mode. The so-called full trusteeship joint venture, that is, the supplier is in accordance with the unified plan of the company's product plan and approached the market, according to the needs of customers, "self innovation", produces all kinds of marketable products, changes "passive" into "initiative", develops directionally, and produces "burst funds". The company arranges to distribute goods for customers, and timely adjust and distribute goods for customers in view of market changes and sales situation, so as to achieve zero inventory of customers and make franchisees completely worry about goods. After the customer orders from the company, according to the company's unified requirements, the company manages its own business independently. At the same time, the company uses its strong brand resources and specialized terminal marketing personnel to professionally train the customers for the operation of the brand and the operation and management of the daily sales. In the process, the franchisee, the supplier and the company can cooperate with each other around the terminal to achieve the control of the terminal and realize the three party's three win.

The key to the success of a business model lies in its effective implementation, that is, whether a brand can link up from image to product to operation. In the course of exploration and development, red bean men's clothing has been constantly improving the brand, enhancing professionalism and improving the performance excellence, focusing on building brand image, laying stress on product development and positioning, and achieving efficient operation of the terminal.

Build brand image and achieve unified management. Red beans proposed to further build two self enterprises, namely, independent innovation and independent brand. The red bean men's clothing is the benchmark for the brand building of the red bean group. In the same time, it makes every effort to create a brand new image, create the brand connotation with the "love" culture, fashion the product style and promote the terminal sales with self-help.

At the same time, red bean men's clothing promotes brand awareness and promotes brand effect through a series of advertising promotion, celebrity endorsement, Internet interaction, public relations events and other brand promotion and dissemination forms.