The Domestic Sportswear Industry Is Going Through The Trend Of Channel Expansion.

In the past decade or more, domestic sports < a href= "http://www.91se91.com/news/index_c.asp" > clothing > /a > industry has gone through a trend of chain expansion and channel expansion, and has reached a high speed of development. < p > But from 2012 to 2013, due to domestic inflation, labor costs and rental costs continue to rise, coupled with the saturation of apparel retailing industry, our sports apparel industry has entered a growth bottleneck. Due to domestic consumption and people's not willing to spend money on products, the mode of scale win has been hindered due to the reduction of orders. Businesses have no effect on inventory, so the cash flow and brand publicity of many enterprises are seriously affected. < /p >
< p > < strong > domestic E-business will become the territory of sports brand dress and heading. < /strong > /p >
With the development of science and technology and the popularization of Internet, domestic e-commerce has become the focus of attention of many businessmen. Sales of channels under the sports brand line have been seriously squeezed. < p > And clothing a href= "http://www.91se91.com/news/index_z.asp" > shoes and hats "/a" category, because of the boost of e-commerce, sales accounted for 1/3 of the total shopping amount. Because of the low cost of Internet consumption, consumers began to order clothes and clothes online through online stores, so the physical retail sales under the line were seriously shrinking. Facing the big shift of consumer market to the network, many clothing brands have set up e-commerce system. And blindly following it will undoubtedly bring more impact to the offline retailers. How to avoid the "left hand fight right" effect brought about by the development of e-commerce is a difficult problem facing all the apparel enterprises that enter e-commerce. Electronic commerce is indeed a piece of cake that is arrogant nowadays. But to do well in differentiation, the brand must be the only way to win a win-win situation. < /p >
< p > < strong > in the future, the two or three line cities will become the focus of sports brand mobilization. < /strong > /p >
< p > a domestic investment organization released a hot industry tracking report in the first quarter of 2013, saying that in the future, the entire garment industry in China will become the pioneer of the leading industry. Because consumption pays more attention to personalization, diversification and quality products, the quality and brand awareness of the future products will become their pursuit. Due to the improvement of the income level of the two or three tier urban residents and the popularity of the network in these cities, and the layout of the original cities in these cities is not saturated, and from the many vacancy markets to be filled, it will become an important field of "a href=" http://pop.sjfzxm.com/ popimg/xm/index.aspx "sports brand clothing" /a competition and competition in the future. < /p >
< p > < strong > this year will be the most challenging and opportunity year for sports brand in China < /strong > /p >
Under the influence of domestic industry upgrading and urbanization, the consumption of domestic residents began to show a trend of diversification. Many shopping people began to pay attention to p products and clothing with high cost performance. However, many domestic businesses will still face the dual contradiction between channel optimization and inventory clearance in the industry. These are the predicaments faced by sports brand clothing nowadays. Whenever the market is in trouble, there will be a large number of enterprises going down or even withering away, and there will always be a small number of enterprises, with their keen market foresight, seize this rare opportunity to shuffle cards, and gradually expand their strength, and will stand on the top of the industry. Now, who can take the lead in handling the inventory crisis, reform the broken industry channels, and formulate the strategic layout of qualitative change according to the direction of the market, who will be the leader from the resurgence of the industry? < /p >