Over 40% Of Profits And Losses Of Textile And Apparel Enterprises Have Pformed Themselves.

< p > domestic < a href= "http://www.91se91.com/news/index_c.asp" > dress < /a > enterprises once again fall into performance nightmare.

Last Friday, XTEP released its 2012 annual report showing that net profit fell 16.18% to 810 million yuan last year.

This is the first net profit decline since the launch of XTEP, while the previously announced Metersbonwe, Semir, Anta, 31st, and PEAK performance are all down.

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< p > Baotuan, go to sea, or even turn to sell fertilizer.

In the case of declining performance and high inventory, garment enterprises began to seek pformation.

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< p > < strong > Super 40% profit decline < /strong > < /p >

Last Friday, XTEP International Holdings Limited released a 2012 performance report showing that net profit fell 16.18% to 810 million yuan last year.

This is the first decline since XTEP's listing.

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< p > according to statistics, as of yesterday, in the 24 garment enterprises that had released the 2012 performance bulletin, the net profit of over 40% enterprises, including 12.32,0.07,0.57% and 19.68,0.13,0.66%, had a serious decline.

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< p > Semir apparel said in its performance report that due to the increasingly fierce market competition and the increase in company inventories, the corresponding provision for inventory depreciation has increased. The company has accelerated the inventory processing through discount and other means, resulting in a short term decline in gross margin.

Operating profit in 2012 dropped 39.97% compared to the same period last year.

In the performance report, the United States is also expected to decline 30% in 2012.

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< p > in the 24 garment enterprises, the loss of Chinese clothing (9.30,0.07,0.76%) is the largest.

Recently, the annual report of Chinese clothing announced that the net profit attributable to shareholders of Listed Companies in 2012 was 44 million 174 thousand and 800 yuan, down 1608.32% from the same period last year.

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< p > business performance is declining, and agents are also having a bad time.

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< p > "after the brand entered the store, there was no profit at all."

An agent in Chongqing, Mr Huang, said that the purchase of agents from the company is generally 60 percent off of the tag, minus the deduction and discount of the mall, and the price of the clothing with a tag price of 1000 yuan is only 100 yuan, and the management fees and staff salaries are also removed.

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< p > > for this, < a href= "http://www.91se91.com/news/index_p.asp > > dress marketing < /a > consultant Sang Weisheng said that the traditional agent mode and order system are the root of high inventory.

On the one hand, profits are shared by layers of agents, pushing up retail prices. On the other hand, enterprises are out of touch with sales terminals, and store image and sales situation are hard to control.

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< p > < strong > enterprises have pformed themselves to save /strong < < /p >.

"P >" in fact, a "pformation" to improve the performance of self rescue operations has already been quietly launched in many garment enterprises.

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< p > recently, the major asset restructuring plan of China's clothing industry will be changed to the production and sale of phosphatic compound fertilizer by means of asset reorganization.

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< p > "the pformation span of garment enterprises is so large that it is rare and the prospect is hard to predict."

Sun Liwu, an apparel industry analyst at a href= "http://www.91se91.com/news/index_q.asp" > textile > /a >, said in an interview with a Commercial Daily reporter.

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PEAK, which also suffered a decline in its performance, will focus its pformation on the expansion of overseas markets. P

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< p > "internationalization" will become the strategic focus of PEAK in 2013.

PEAK sports CEO Xu Zhihua [micro-blog] said that at present PEAK has taken the lead in entering the Canadian market, and this year there will be more overseas market development plans, so as to promote the recovery of domestic sales and enhance overall performance.

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< p > Lining and 16.16,0.27,1.70% are seeking changes from the sales mode.

Lining said that in the past, the industry's over reliance on wholesale operation had already encountered bottlenecks. In the future, it will explore a retail oriented business mode and strengthen terminal control.

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< p > seven wolves also said at the investor reception meeting ago that the company is implementing the wholesale pfer strategy.

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< p > < strong > Chongqing enterprises sounded "Baotuan" assembly number < /strong > /p >

< p > under the background of the overall weakening of the clothing market, Chongqing's local garment enterprises have chosen to break through.

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< p > "seeking industrial upgrading and improving supporting services is still the main task."

Yesterday, Tang Juncai, executive vice president of Chaotianmen Apparel Enterprises Association, and chairman of Chongqing Shang Meng Industrial Co., Ltd., told Business Daily reporters.

To this end, in January of this year, 28 Chongqing clothing enterprises such as rain Baer, ASA bejia and little spicy sister jointly invested in the establishment of investment service platform Chongqing Shang Meng Industrial Co., Ltd., and formulated the "western fashion industry park", "star brand promotion plan", "high-end talents introduction plan", "e-commerce alliance plan" and "international high-end resource integration plan".

Tang Juncai said that the preparatory work for the construction of the western fashion industry park has been implemented.

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At the same time, reporters also learned that Wen Jun, P, and so on, will build an industrial chain cluster that integrates production, processing, marketing and brand incubation on the basis of the existing Hui Xing clothing city, and will even gradually involve export trade, e-commerce and other businesses.

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Less than P and nearly 200 enterprises of the Chongqing clothing association will also join the Banan garment industry park this year.

Li Yong, Secretary General of the city chamber of Commerce and light textile clothing association, said that compared with the inventory problems of domestic garment enterprises, Chongqing clothing is more important and bigger and stronger, and the effect of Baotuan development will be more obvious.

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The China International Clothing and Accessories Fair (CHIC), one of the world famous fashion exhibitions, will be held in Beijing in from March 26th to 29th. P

After the first group debut last year, this year, Chongqing leno fashion, Golden Jazz, Yun Meng, ye Sen clothing, Kim koala, East and light 9 enterprises will be unveiled, the exhibition area of over 1500 square meters.

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< p > "we will carry out new products such as coffee and carbon, and strive for more partners."

Kim koala deputy executive Wang Junjie told reporters in an interview with the business daily.

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< p > Chen Shangfu, Secretary General of the clothing industry association of Chongqing, said that last year, 11 well-known clothing enterprises in the country made their first appearance at the fair, reaching 1443 agreements of intent, and 162 of them signed, involving about 1 billion 300 million yuan or so.

Therefore, it has been decided that the group will continue to participate in the CHIC Exhibition for more than 5 years, and will also participate in the clothing exhibition in Hangzhou and Shenzhen this year to help more Chongqing clothing enterprises go out.

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